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eModeration: 19 Tools for Pinterest

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A review of the tools to use when pinning. You can download the pdf from thei eModeration website at http://www.emoderation.com/about/publications

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Page 1: eModeration: 19 Tools for Pinterest

1

Authored by

Date

26

2012

For more information call Tamara Littleton on +44 (0)20 3178 5050 www.emoderation.com

eModeration Ltd :: The Media Village :: 131-151 Great Titchfield St :: London :: W1W 5BB :: UK

A review of the best tools on the market to help

your Pinterest use, from screen capture to curation

April 2012 Authored by Bliss Hanlin

19 Tools for

Pinterest

Pros

Page 2: eModeration: 19 Tools for Pinterest

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eModeration: The Guide to Social Media Engagement for Financial Organisations

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eModeration Guide: 19 Tools for Pinterest Pros

Contents

19 Tools for Pinterest Pros 3

General Use Tools ................................................................................................................................... 3 Enlarge Pin Images Tools ....................................................................................................................... 4 Screen Capture to Pin Tools ................................................................................................................. 5 Curation ................................................................................................................................................... 6 Influence, Analytics and Metrics ......................................................................................................... 7

About eModeration 9

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eModeration: The Guide to Social Media Engagement for Financial Organisations

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eModeration Guide: 19 Tools for Pinterest Pros

19 Tools for Pinterest Pros

As Pinterest growth skyrockets, so follows the number of tools available to help us manage our

content, understand our metrics, and be better pinners. Here are just a few of the tools and

services now available for use with Pinterest that are especially handy for brands, marketers,

and Pinterest devotees.

(Are we crazy for Pinterest? Little bit! For more from eModeration on Pinterest, try our look from

a legal standpoint at the new Terms of Use going into effect April 6, our Everything Pinterest

guide, and of course, eModeration's boards on Pinterest.)

General Use Tools

Official "Pin It" Pinterest Bookmarklet - sometimes

the simplest answer is the best one. Pinterest offers

a "Pin It" bookmarklet on its goodies page. Just right

when you want to pin that, there and then be

done.

Pin a Quote - a bookmarklet that turns a text quote

into something pinable, although for a more

alluring visual, you'll need to PayPal the creator for

an upgrade to the Pro version. Reminiscent of how

the Wall Street Journal is using quote presentation

on Pinterest as lead-ins to articles and stories. We

love this one - it is win-win-win for the Pinterest

quote/inspiration loving community, the Pin/Board

curator, and the original content author.

SpinPicks - for the curating weary, SpinPicks finds

topical eye-candy across the web for your Pinning

pleasure, and does its best to do so in a responsible

digital citizen way by bypassing search link and

aiming for original source material linking. SpinPicks

is still in beta. We found it to be a little slow, and not

being able to input a search topic was frustrating.

But we do love the exploring aspect for Flickr CC

licensed images.

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eModeration: The Guide to Social Media Engagement for Financial Organisations

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eModeration Guide: 19 Tools for Pinterest Pros

Enlarge Pin Images Tools

Pinterest Image Expander - a Google extension,

Pinterest Image Expander takes the click out of

viewing for the Pinterest surfer by expanding the

image with an in-line view upon hover. This kind of

tool is great for the repinners amongst us. This

particular tool was created by a masterful small

business pinner - Brian Noah of Noah Photography.

Pinterest Pro - the Swiss Army knife of Pinterest use

tools, Pinterest Pro is a Google extension that adds

the hover/zoom feature of Pinterest Image

Expander (with an even larger expansion,) but also

incorporates a "right click to pin" function and a

quickie view of trending pins via a drop-down view

from the extension toolbar. By Zach Allia, the

maker of "Friendsheet for Facebook."

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eModeration Guide: 19 Tools for Pinterest Pros

Screen Capture to Pin Tools

url2pin.it - an alternative to a bookmarklet,

url2pin.it offer an easy interface for the casual user

for presenting a full-screen capture. The source link

pulls over in the description field. We liked how

url2pin.it added a little touch of fancy, by

presenting color mapping of the image along with

(HTML color codes upon rollover) in a handsome

color block at the bottom of the pic.

Screen 2 Pin - a Google extension by the makers

of url2pin.it, with the same Pinterest-friendly screen

capture result.

Snapito! - terrible name, great product. Snapito's

"Pin Page" bookmarklet allow you to screen

capture a website or landing page, and have that

automatically turn into a pin - including the full-

source URL into the description. We love responsible

pinning, and that the URL is baked into the resulting

pin is a big plus to us.

Pinstamatic - the makers of Snapito must have

overheard us about that name, as they are working

on a similar product that incorporates the screen

grab tool, adds "sticky note" images for pinning

text, and a Twitter profile card pin-maker. In the

early stages, and they are looking for design help.

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eModeration Guide: 19 Tools for Pinterest Pros

ShotPin - ShotPin's makers know that while a quick

screengrab is handy, sometimes what is really

needed is judicious cropping. Their Google

extension offers capture and then crop, a

functionality the other Capture to Pin tools should

take note of. As much as we love cropping, the UX

of this one was a little clumsy, and it does not

automatically credit the source link. Quibbles,

because the easy crop is fantastic.

Curation

Curalate - like some of the other companies in this

category, Curalate has big plans, scaling to

provide value to big brands by offering a

monitoring, analytics, and brand intelligence

platform focused on social curation. That's right,

they see visual content curation as more than just a

one-off, but a movement. Currently moving to an

invitational beta, the team at Curalate would love

to hear from more brands and agencies interested

in getting a first look.

Percolate - overwhelmed by your content needs in

general? Percolate is ready to take the whole

kaboodle off your hands, make it tidy for you, then

hand it back with a bow by using algorithms to

learn a brand's taste and then surface relevant

content in an organized way. The dashboard then

reveals what kind of content resonates the most

with the brand's different audiences. We assume

with a kit as powerful as what they are describing,

a little Pinterest action is not going to be a hardship.

For brands that have high content output needs, a

tool like Percolate makes a lot of sense.

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eModeration Guide: 19 Tools for Pinterest Pros

Influence, Analytics and Metrics

PinReach - (formerly PinClout"), an analytics service

that helps Pinterest users monitor trends and gauge

their success on the site. We especially like the

"trending pins" section. Fun for surfing.

Repinly - yet another influence tracker, Repinly has

an attractive design but seems a little light on

innovative features.

Pinpuff - one of the first pinfluence raters, Pinpuff is

still going strong, with info about much your

account is worth, along side reach, activity and

virility scores. The PinPerks program is innovative,

with business promoters exploring social influence

via

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Pintics - Pintics says it will provide a multiple

account dashboard (we could really use this!) with

with metrics included sales data. In closed beta,

and an outgrowth of a hackathon.

Pinerly - promising to be the next best thing since

sliced bread, we don't have access to this one yet.

The streamlined dashboard is intriguing, as is the

"schedule pins" feature. We didn't have the

patience for the "Invite 10 friends and maybe we

will show you a bigger screenshot of what you

might someday be invited to join" game (and

apparently, we aren't the only ones who feel that

way), but possibly you have more stamina for that

kind of thing than we do.

Google Analytics - "But wait!" you might be thinking

to yourself. "Google Analytics does not belong in

this list! If you are going to mention Google

Analytics in relation to Pinterest, might as well stick

in Photoshop! Or Ice Cream! Or my Aunt Maude!!"

Well, we admit, we weren't going to include it, but

then we found this brilliant explanation from

Mashable about how to make Pinterest data jump

through Google Analytics hoops, and knew we'd

be doing a disservice by leaving it out.

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eModeration Guide: 19 Tools for Pinterest Pros

image courtesy of Modea

Honorable Mention - A special shoutout for a

hobbyist project called simply "Pinterest

Bookmarklet" (although "Pinterest Audience"

appears to be a contender) that uses Pinterest's

source tracking and displays the data as a save-

able .csv file. We imagine this could be of particular

use for marketers gathering brand competitor

intelligence and hope Aaron, Josh, and

A.J.continue its development.

If you'd like to see this last one in action, try running it on an often-pinned-from site like

Pillsbury.com. If it is near lunchtime, maybe try running it from a clothing retailer site instead,

as we went weak at the knees at the thought of the Caramel Brownie Bites, a Pillsbury 2012

Bake-off finalist. Yum!

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eModeration Guide: 19 Tools for Pinterest Pros

About eModeration

About eModeration

eModeration Limited is an award-winning social media management agency. It works with

some of the world’s biggest brands (including BBC Worldwide, ITV, HSBC, MTV, Sony Mobile,

ESPN, Hyundai, Smirnoff, the LEGO Group, Sprint and The Economist) and agencies (including

Starcom MediaVest Group, Wieden + Kennedy, Ogilvy, Saatchi & Saatchi, DDB Worldwide,

Crispin Porter + Bogusky and Publicis Groupe).

Based in London UK, with offices in Los Angeles and New York, eModeration provides multi-

lingual moderation and community management services, consultancy and social media crisis

management training to clients in the TV, entertainment and digital publishing industry and blue

chip clients hosting online communities.

Committed to ethical business practices and to the promotion of child online safety,

eModeration's CEO Tamara Littleton recently worked with the UK Government department

UKCCIS to produce its guidelines on how to moderate online environments for children.

eModeration contributes to the growth of knowledge in the social media world via its white

papers, blogs and seminars, and has a strong roster of returning clients who appreciate the high

quality of its services.

Media and blogger contacts:

For eModeration: To speak to Tamara Littleton, CEO, eModeration, please contact: Kate Hartley,

Carrot Communications, Tel: 0203 178 5052 / email [email protected]

Kate Hartley

Carrot Communications

Tel: +44 (0)771 406 5233

E: [email protected]

Twitter: @katehartley

© eModeration Limited 2012. This document is the intellectual property of eModeration Limited and may not be duplicated or

disclosed to any third party without the written permission of an authorised officer of the company.