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There were several
Google apps
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that helps improve
market productivity . .
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Here are some:
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What is
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It is a free service offered by
Google that
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generates detailed statistics
about the visitors to a website.
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Get
Started
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Visit
http://www.google.com/analytics/
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Create your account
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Sign up
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Fill up necessary info
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After filling up necessary
information
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Get your Tracking ID
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Read the
Google Analytics Terms of Service
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Click Accept
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Analytics Tracking ID and Code
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And this will be your homepage
looks like
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Set up the time period you want
to cover
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Click the website icon for the
Audience overview
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Now you can generate report
through this overview.
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It is Google’s online
advertising program,
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lets you reach
new customers
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and GRoW
your business.
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Put your business
in front of potential
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customers right when
they’re searching
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for what you have to offer.
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3 basic steps to get started
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1
Create an account
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Go to
https://adwords.google.com/
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2 Create your
first ad campaign
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Be creative in creating ads
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that can make your
ad show up next
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to the most
appropriate content.
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• Choose where your ad
appears
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with AdWords,
your ads can appear
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on different places
across the web, depending
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on how you
target your ads,
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to whom you choose
to show them,
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and
the types of ads you create.
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Questions to ask yourself
before choosing
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where to show your ads:
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“think like your
customers”
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What do I need to know about them
so I can BEST reach them with my Ads?
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Here’s where to show your ads
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and
who might see them.
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on Google
search sites:
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on
Google partnered search network
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such as
AOL
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on
Mobile search
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on Google
Display Network
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they are
Google partner website
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like: Gmail, Blogger, and
Youtube
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Target the locations
where your customers are
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Show your ads
to specific audiences:
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People
interested on your product/services you offer
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by
Age and gender
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People
who previously visited your site.
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• Set a budget for your campaign
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decide how much
to spend
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choose a daily budget for each
campaign
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based on your advertising goal
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setting up
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go to
http://adwords.google.com/
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select
the campaign type
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scroll down to
Bidding and budget
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set up your preferred
budget
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finally
save and continue
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you can change your budget
at any time
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and as many times
you like
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how to
edit your daily budget
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in the Campaign
table
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click
the budget you’d like to edit
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enter
a new campaign budget
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then save
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• write a short ad
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a short description and a
headline of your campaign
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some Tips that brings you a lot of clicks August 2013 111
Tell people!
What makes your product/service
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stand out!
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promotions
That Includes:
prices
exclusives
and
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Tell your customer
what they can expect to do
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when they arrive at your website
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strong verbs
like:
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Purchase
Order Call today
Browse
Get a quote
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hmmm . . make sense
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Include
at least one of your
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Keywords in your ad text
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Match your ad to your
Landing Page
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How
KEYWORDS works
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KEYWORDS are words or phrases
you choose to
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to match your ads with
corresponding user search term
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and relevant web content
on the
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Google network.
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High Quality
relevant
keywords
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can HELP
you reach the customers
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you
want
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when you
want
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How to choose
the Right Keywords.
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3 Activate
Now your account
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Finally,
start running your
ad
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Life’s Dance
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For the images and tutorial tips Thanks to :
Google image http://www.google.com/analytics/
https://adwords.google.com/
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