Emerging Technologies in Mobile Marketing

By John Foley, Jr.

6th Annual Print & Media ConferenceBy Print Buyers International

John Foley, Jr.Grow Socially, Inc –

Support Services Online Marketing/Social Media Plan, Manage, Execute and

Measure

interlinkONE – Software (SaaS) Enterprise Marketing

Management Software Plan, build, manage, execute

and measure all marketing activities

Happy Birthday 15 Years!

I love Mar(H)keting

!

Accolades• Jetsetter Status on FourSquare

• Mayor of iStrategy

• Ranked #14 as a Top CMO on Twitter in 2011

• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50

• NAPL Soderstrom Society 2010

• MFSA - Luke Kaiser Education award 2011

What We’ll Discuss- Mobile Technologies and Your Business

- Best Practices for Integrating & Print

- Mobile for Lead Generation & Support

- Ideas and Inspiration

Before I Begin …

5

@johnfoleyjr

#PBIshow 

Let’s Get Started!

The World of Mobile

How Big is Mobile?

Source: Microsoft

How Fast is Mobile Web Growing?

Source: Microsoft

Mobile & Social Networking

Source: Microsoft

What Matters to YouMobile is changing the way your customers, prospects, and partners communicate.

--- Are you changing with them?

Smartphones and Tablets

The Bottom Line on Smartphones

If you don’t have one – you Will!!!

Tablets – Do you have one yet?

3 Reasons for a TabletEasier to transport

Demonstrate & Support – 24/7

Experience what the e-Reader lovers have

SMS/Text

SMS/Text Outbound6.1 trillion messages

sent in 2010!News AlertsProduct InfoContestsDealsMore

SMS/Text - Inbound

Getting Started with SMSStart building your Mobile DatabaseIs it a field in your CRM?Ask for it on landing pages, registrations

Ask people to opt-in for your alertsCreate alerts with value!

QR Codes

QR Codes: Connect Print & Mobile!

QR CodesLearn More at:QRConnect.comQReateandTrack.com

What the QR Code Contains

QR = “Quick Response”

Applications for Scanning

Best Practice: Shorten the URL

Best Practice: Provide Incentive

Best Practice: Mobilize!

QR Codes on Signs

QR Codes on Posters

Direct Mail Example #1

Direct Mail Example #2

QR Codes: What Can Be Measured# of Scans

What print advertisements are working?

Measure scan by location/geographic regions

Who? If PURL/QR.

What else? Digital Watermarks

NFC

What is NFC?“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.

Source: http://en.wikipedia.org/wiki/Near_field_communication

How NFC Can Be UsedFile Sharing: Tap one NFC device to another

to instantly share a contact, photo, song, application, video, or link.

Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.

Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.

What Do You NeedAn NFC-enabled phone:

Most vendors all over this

Still need: greater adoption by hardware in US

Application: Museum of London

http://ilnk.me/NFCLondon

Stickers and more

Application: In the Store!-Simply tap phone against screen to sign up for specials, alerts.

-Provide quick access to customer service questions and inquiries.

Mobile Commerce

Making Payments with Your PhoneStart with a cup of Coffee!

•Get a Starbucks Gift Card

•Download the Starbucks Mobile Card app

•Input your Gift Card #...

It’s Spreading! And Easy!

Local Convenience Stores in MA.

- Purchase Gift Card-Install App-Enter Gift Card #-Pay with your Phone!

Accepting Payments via Phone!Square

Free!Accept credit

card payments with your phone

Created by Twitter co-founder

2.75%

Mental Break – Do you knowTwitter

Location-Based MarketingSmart phone- download app -buzzzz…

coupons

FourSquareGoWallaFacebook Places

Location-Based Marketing

What’s next?

Location-Based MarketingGEO-Fence•A geo-fence is a virtual perimeter  for a real-world geographical area.

Location-Based MarketingGEO-Fence is not necessarily new. Think - Global Positioning System (GPS)

Location-Based MarketingHow it works:•Set the Geo-Fence•Awareness campaigns•Self-Register•Self Opt-in to notifications•1 Click Opt out•Track effectiveness

Mobile Websites

Mobilize Your Web Content!

Best Practices

Inquiry Forms

Social Integration

Easy to See & Click

Use Mobile Forms!-For surveys, inquiries, lead generation, registrations, etc.

-QR Codes, Auto-detection/redirect

Mobile Networking

Tools for Building Mobile WebsitesEasily Build Mobile

Websites

Color-Scheme Pickers

WYSIWYG Editor

Form Builder

Real-Time Reporting

Mobile Applications For You!

Some RecommendationsFacebook, Twitter, LinkedIn,

Google+ --- Install these Apps on your

Phone!

Instagram (iPhone, Photo-Effects)

Postagram -- Easily order a printed postcard from your photos.

Final TakeawaysMobile is only going to continue to grow!

It can make life and work easier!

Mobile can help you generate leads and provide better customer service.

Mobile can make other channels, including print, more effective… and vice versa.

Action ItemsGet Started Now!Get a SmartphoneScan QR Codes & understand best

practicesStay up to speed on NFC

Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

QRCode

Product Spotlight: iFlyMobiEasily build mobile

websites

Create forms, surveys, landing pages, product pages, profile cards, and more.

14-day free trial!

http://iFlyMobi.com

Product Spotlight: QReate & TrackCreate and track QR

Codes

Bulk-generator for creating QR Codes for personalized URLs

http://QReateAndTrack.com

Have any questions?

Phone: 978-694-9992

Email: sales@interlinkONE.com

Web: http://interlinkONE.com http://GrowSocially.com