Emerging Technologies for Visual Communication

Emerging Technologies for Visual Communication

Augmented & Virtual Reality, Wearable Glasses & Video-mapping

Isidro NavarroAugmented Reality Barcelona , La Salle Campus Barcelona

World Communication Forum – BarcelonaCentro de Cultura Contemporanea de Barcelona CCCB

INTRODUCTION

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

Emerging Technologies for Visual CommunicationBy ISIDRO NAVARRO

AUGMENTED REALITY BARCELONA

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INTRODUCTION



AR market studiesAugmented & Virtual Reality markets = 1.06 Billion $ (2018)“Virtual Reality & Augmented Reality Market – By Technology (Mobile & Spatial AR, Semi & Fully Immersive VR); By Sensors & Components (Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military, Gaming), By Geography (2013 – 2018) ”, published by MarketsandMarkets

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WEB

http://www.marketsandmarkets.com/

http://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.html

INTRODUCTION



AUGMENTED REALITYReal world connected to virtual world in real-time

VIDEO

http://youtu.be/Go9rf9GmYpM

INTRODUCTION



VIRTUAL REALITYImmersive experiences for users in gamming and marketing

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VIDEO

http://youtu.be/r3Hfs0B4oD0

INTRODUCTION



INTERACTIONInteractivity could be the key to engage consumers into new

shopping experiences

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WEB VIDEO

http://www.aitech.es/aimirror/

http://youtu.be/_pwFZEG2hj8

INTRODUCTION



SECOND SCREENExtra contents using smartphones or tablets

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VIDEO

http://youtu.be/pjKXLuFetpY

INTRODUCTION



ACTUALITY IN EYEWEAR GLASSES

‘AR will be the magic key for smart glasses’Joshua Flood, ABI Research at insideAR 2013

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VIDEO

https://www.youtube.com/watch?v=Ujpijcbqa3Q&list=PLLri17oDqCEWm295_ECUcGdvWkb04NArD&index=12

http://www.youtube.com/watch?v=Ujpijcbqa3Q&feature=share&list=PLLri17oDqCEWm295_ECUcGdvWkb04NArD

https://www.youtube.com/watch?v=Ujpijcbqa3Q&list=PLLri17oDqCEWm295_ECUcGdvWkb04NArD&index=12

INTRODUCTION



Google Glass EVOLUTION

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WEB

https://plus.google.com/+GoogleGlass/posts/axcPPGjVFrb

INTRODUCTION



NEXT STEPGOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices

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WEB

http://www.luxottica.com/en/google-and-luxottica-announce-strategic-partnership-glass-develop-innovative-iconic-wearable-devices

DEVELOPMENT



SOFTWARE DEVELOPMENT KIT - SDK

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METAIO

ARPA - SDK

WIKITUDE - SDK

CATCHOOM

http://www.metaio.com/sdk/

http://www.arpa-solutions.net/en/ARPA_GLASS

http://www.wikitude.com/products/eyewear/google-glass-augmented-reality-sdk/

http://catchoom.com/blog/powered-by-catchoom/catchoom-brings-actionable-augmented-reality-to-google-glass/

APPLICATIONS



CAR INDUSTRY METAIO Hands-Free Car Manual

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WEB VIDEO

http://www.metaio.com/press/press-release/2013/metaio-sdk-with-google-glass/

http://youtu.be/tOwPu7zC8go

APPLICATIONS



NAVIGATIONARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.

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WEB VIDEO

http://arforglass.org/?project=cityviewar-for-glass

http://youtu.be/ave4Kb4I8IU

APPLICATIONS



EUROLEAGUE BASKETBALLFans experience can be improved with unique points of views

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WEB VIDEO

http://euroleague.synapticdigital.com/Latest-stories/google-glass-experience-at-the-turkish-airlines-euroleague-top-16/s/ee41d819-d2f2-4347-aa86-49aa87473ed2

http://youtu.be/YMSEB_r5TZQ

APPLICATIONS



PUBLISHINGLAYAR app for augmented contents and interactive printings

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WEB VIDEO

https://www.layar.com/glass/

http://youtu.be/rBPmG5mqWfI

APPLICATIONS



SMART GLASSES IN AVIATION INDUSTRY

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VIDEO

http://www.youtube.com/watch?v=yCvhDezEhF4&list=PLhbJZa1uXeu4vm0vNaCDd-9xU10e1bBY8

APPLICATIONS



TOURISMThe history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life.

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WEB VIDEO

http://www.fieldtripper.com/glass/

http://youtu.be/yyRJG2rrw0E

APPLICATIONS


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EDUCATIONAndrew V. Heuvel – class of physics in remote with glasses

VIDEO

http://youtu.be/yRrdeFh5-io

APPLICATIONS



TRANSLATORWORD LENS translates in real-time with Augmented Reality

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WEB VIDEO

http://wordlens.com/us/

http://youtu.be/h2OfQdYrHRs

APPLICATIONS



HELPING DISABLED PEOPLESmart glasses devices can break new frontiers for people with disabilities.

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VIDEO

http://youtu.be/P8GVKqGruOQ



ISIDRO NAVARRO@inavarrod

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Thank you!