13

Embracing mobile in hospitality industry

  • Upload
    vilnius

  • View
    200

  • Download
    0

Embed Size (px)

DESCRIPTION

For those who don’t yet offer a mobile experience to their guests

Citation preview

Page 1: Embracing mobile in hospitality industry
Page 2: Embracing mobile in hospitality industry
Page 3: Embracing mobile in hospitality industry

Shift from “nice to have” to a “must-have”

By 2013 mobile phones will overtake PCs as the most common Web access device

Almost one in five hotel queries already come from mobile devices and 50% of travelers use mobile phone or device for travel-related information

By 2014 Smartphones and tablets are on track to capture nearly 1 in 5 online travel dollars

By 2013, there are expected to be 48 millionUK internet users, 76% of British homes are now connected to the internet (25% in 2000)

Page 4: Embracing mobile in hospitality industry
Page 5: Embracing mobile in hospitality industry

The only way to interact with your customer while he’s enjoying

your product (i.e. traveling) is using a mobile device.

Page 6: Embracing mobile in hospitality industry

Benefits to the hotel

Reaching on-the-go customers

Building a long-lasting relationships

Raising brand awareness

Additional resource to generate income

Progressive travel supplier status

Supplying your visitors with the latest travel news and useful information

New communication channel (focus groups, improved customer exp.)

Page 7: Embracing mobile in hospitality industry

Utilising Loyalty Scheme: Melia customers can see their loyalty points balance and

transactions using mobile App

Page 8: Embracing mobile in hospitality industry

Personal Concierge Tips: Baglioni clients benefit from a range of geolocated travel tips ordered by categories

(art; entertainment; fine foods & wine; nightlife; shopping)

Page 9: Embracing mobile in hospitality industry

Immersing experience: Kempinski customers are excited by 360 degrees panoramic views

Page 10: Embracing mobile in hospitality industry

Marketing: Ritz-Carlton customers recieve and view special offers while staying at the

hotel

Page 11: Embracing mobile in hospitality industry

Convenience: Marriott visitors can use mobile to check-in and receive automatic notifications when their rooms are ready

Page 12: Embracing mobile in hospitality industry

Hotel App can:• Attract more business oriented groups

– Utilize loyalty schemes better • Keep visitors up to date

– Easy access• Help to understand clientele

– Build a long lasting relationship– Monitor user activity

• Be used as a guide– Concierge at your fingertips

• Additional source of income– Eg. Dedicated wedding app (directions, gift list, taxis)

Page 13: Embracing mobile in hospitality industry

Thank you

Contact Details:

William Jur Business Development Manager

Coral Projects Ltd 85 Springfield Road London N11 1RL 

t. 0 208 1234 899 m. 0 762 9936 466

e. [email protected] w. www.coralprojects.co.uk