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For those who don’t yet offer a mobile experience to their guests
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Shift from “nice to have” to a “must-have”
By 2013 mobile phones will overtake PCs as the most common Web access device
Almost one in five hotel queries already come from mobile devices and 50% of travelers use mobile phone or device for travel-related information
By 2014 Smartphones and tablets are on track to capture nearly 1 in 5 online travel dollars
By 2013, there are expected to be 48 millionUK internet users, 76% of British homes are now connected to the internet (25% in 2000)
The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.
Benefits to the hotel
Reaching on-the-go customers
Building a long-lasting relationships
Raising brand awareness
Additional resource to generate income
Progressive travel supplier status
Supplying your visitors with the latest travel news and useful information
New communication channel (focus groups, improved customer exp.)
Utilising Loyalty Scheme: Melia customers can see their loyalty points balance and
transactions using mobile App
Personal Concierge Tips: Baglioni clients benefit from a range of geolocated travel tips ordered by categories
(art; entertainment; fine foods & wine; nightlife; shopping)
Immersing experience: Kempinski customers are excited by 360 degrees panoramic views
Marketing: Ritz-Carlton customers recieve and view special offers while staying at the
hotel
Convenience: Marriott visitors can use mobile to check-in and receive automatic notifications when their rooms are ready
Hotel App can:• Attract more business oriented groups
– Utilize loyalty schemes better • Keep visitors up to date
– Easy access• Help to understand clientele
– Build a long lasting relationship– Monitor user activity
• Be used as a guide– Concierge at your fingertips
• Additional source of income– Eg. Dedicated wedding app (directions, gift list, taxis)
Thank you
Contact Details:
William Jur Business Development Manager
Coral Projects Ltd 85 Springfield Road London N11 1RL
t. 0 208 1234 899 m. 0 762 9936 466
e. [email protected] w. www.coralprojects.co.uk