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A quick introduction to how tools for creating and sharing information have evolved. Covers how consumer tools are working their way into the business world, but there are important differences.
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Recording and sharing information is not new
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But the pace of creation has increased
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…and people are empowered
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Anyone can reach a global audience
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So What Is…
Focus On PeopleYour Colleagues Are People
Your Partners Are People
Your Customers Are People
Your Competitors Are People
Participation
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Sharing
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Everyone has a voice
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Transparency
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And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was
Boundaries are crumbling
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The Consumer Tools of 2.0
All logos are property of their respective companies
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It can be overwhelming
New tools are needed at work
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Email back and forth in an attempt to collaborate
Hard to find information and people
Rigid structure of traditional content systems, document systems & portals
Standalone implementation of multiple tools
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Don’t Force It
Don’t be afraid
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Be excited!
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Twitter: @Socialtext and @Alanlepo
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