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Learn about how mobile can accelerate your business in practical terms. • The mobile landscape and example of companies making the most of it • What to consider when you go mobile • Practical tactics used in mobile marketing, tools and features, mobile ROI, and the core characteristics of successful mobile marketing campaigns • Learn what some of those buzzwords mean to demystify mobile - Augmented Reality, GPS, SoLoMo, Gamification, QR codes etc Find out what mobile could be doing for your business.
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Embrace or Die – How mobile can accelerate your business?
28th March 2013
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There are 6.8 billion people on the planet.
Only 3.5 billion of them use a toothbrush.
4 billion of them use a mobile phone.
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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81% of smartphone users have done product research via smartphone.
50% have made a purchase with one.
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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9 out of 10 mobile searches lead to ac@on...
… and over half lead to purchase. hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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70% of mobile searches lead to ac@on within one hour.
It takes one month for the same percentage of desktop users to catch up.
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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No surprise that its having an impact
1. 33% of ecommerce traffic is mobile
2. 40x ROI for every $1 spent on mobile
3. 22% of hotel reviews are on
mobile 4. 70% of same day bookings are
via mobile
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43% of marketers currently use mobile technology
Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months.
Only 15% of marketers have no plans to use mobile technology.
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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Growing mobile ad spending
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Mobile ads perform
4-‐5 @mes beSer than online ads in key metrics such as brand favorability awareness, and purchase intent.
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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16% of smartphone users made a purchase because of a marke@ng message received on their phone
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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Mobile coupons receive
10 @mes higher redemp@on rates than print coupons.
hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812
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New payment technologies being adopted
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LBS
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Gamifica@on
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Trend Example “Video”: why it maSers
Video is a core component of the booking and travel process Online Video becomes key feature Videos along the whole planning process
Video for Sharing
Sources: Think Travel.
10M Downloads
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Augmented Reality
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Evolu@on is rapid Augmented Reality
Augmented Reality
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Business going mobile and not the mobile business
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Applica@ons are exploding across industries No. of A
pps
Publicly Available Apps (End 2012)
AutomoCve Industrial Media Hotels 0
50
100
150
200
250
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Even handset manufactures bet on apps
• Nielsen claims there are 41 apps per device on average
• BlackBerry’s App World now
touts 100,000 BB10 applicaCons
• BlackBerry claims 30,000 applicaCons were added in the last couple of weeks. Each day BB10 early adopters are waking up to new apps with just 20% Android apps.
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>100,000 Windows Phone Apps
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10,000 Windows 8 RTM Apps?
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Appcessorizing Everything! Everything is going to be connected to an app!
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Connected Home, Connected Devices
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It’s real – Philips Hue
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Connected Cars
SpoCfy integrated into Ford Car System Volvo -‐ Sensus connected touch system
Audi can make your car a Wi-‐Fi hotspot Tesla’s huge touchscreen wows the crowd
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You can either appcessorize it Or Api-‐fy at the core
You s@ll need to manage Partners, Apps and API’s
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MGM Resorts Interna@onal
• Own App Store • 18 apps • Templated apps to maximize
economies of scale • Book rooms, buy Cckets,
order room service, etc. 800,000 downloads
• Casinos track and interact with guests via smartphone apps.
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Who’s doing well?
RedBull Apps -‐ Entertain
Nike+ App Tesco’s Home Plus
Wrapp – hot new Facebook/voucher app service
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Exicon – App LifeCycle Management Company
• To simplify and accelerate the creaCon, deployment, management of mobile apps
• Using our mobile
applicaCon management tools around the App Lifecycle to manage
-‐ ApplicaCons
-‐ Developers
-‐ APIs
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Plalorm
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Our Customers
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EXICON App LifeCycle Method
Your software Your ROI
Your strategy Your software evolution
Finding you the best developers & project managers for your sogware
What do you need?
Get it in the right place and drive users to download your app.
How did you do? How could you do beGer?
Get your somware
Mobility strategy
Downloads & Engagement
Control & monitor assets
DEFINE
BUILD
ENGAGE
MEASURE
Exicon’s App LifeCycle Process
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Define
• What are your company’s main objecCves?
• Can mobile support it? • If so what do you want to achieve? • Who are you trying to reach? • Where are they? • What devices do they use? • What could you do? • What are your compeCtors doing? • What does success look like to
you?
What do you need? Mobility strategy DEFINE
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Build
• Who should be building the app
for you? • Do they have the right skills and
experience? • Are they able to evolve with you? • Are you able to store your criCcal
project needs? • Who will project manage it? • Are you up to date with news
about your developers? • Where are you going to securely
store all the assets?
Finding you the best developers & project managers for your sogware
Get your somware BUILD
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Engage
• Are you in the relevant app
stores? • Is your social media driving
downloads? • Are you geing real engagement? • Are you using in-‐app promoCons? • Do you have all your digital
content under your control? • Are you engaging your end-‐users
through your apps?
Get it in the right place and drive users to download your app. Downloads & Engagement ENGAGE
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Measure
• Are you measuring the right things?
• Are you really geing the ROI you planned?
• Are you reaching the right people? • Are you achieving your business
objecCves? • How could you improve? • Is your app where it should be? • Are the services you are using
providing what your app needs?
How did you do? How could you do beGer?
Control & monitor assets MEASURE
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