Email Marketing Workshop Part 4: Let's Get Creative

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    16-May-2015

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<ul><li> 1.</li></ul> <p> 2. Lets Get Creative<br />Instructors<br />Laurence Rothman<br />Senior Consultant, Brand Reputation, Nationwide<br />rothmal@nationwide.com<br />@LaurenceRothman<br />Corey Duncan<br />Interactive Creative Director, PulsePoint/DatranMedia<br />cduncan@datranmedia.com<br />@Corey_Duncan<br />#datranmedia,<br />#pulsepoint<br />#stormpost<br /> 3. Lets Get Creative<br />Agenda<br /></p> <ul><li>State of the Union </li></ul> <p> 4. Aligning Creative with Business Strategy 5. From Strategy to Execution 6. Best Practices Based Implementation 7. Email Anatomy 101 8. Design and Copy 9. Testing and Optimization 10. Winners &amp; Losers 11. Q&amp;A</p>