How well do you organize your brand email between your local marketers and your brand’s customers?

(keep track of your score)

(keep track of your score for later)How well do you organize your brand email between your local marketers and your brand’s customers?

STRUGGLING STELLAR

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(keep track of your score for later)

STRUGGLING STELLAR

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As a corporate marketer, do you have access to analytics-driven insight that can determine what content is featured in your email marketing? (keep track of your score for later)

As a corporate marketer, do you have access to analytics-driven insight that can determine what content is featured in your email marketing?

STRUGGLING STELLAR

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How well are you sharing the management of email lists as a key starting point for blending corporate and local email marketing? (keep track of your score for later)

STRUGGLING STELLAR

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How well do your local marketers intimately understand the timing needs for marketing in their trade area?

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STRUGGLING STELLAR

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How well do your corporate marketers manage the frequency of email marketing and, at the same time, ensure the brand message is in agreement at both local and corporate levels?(keep track of your score for later)

How well do your corporate marketers manage the frequency of email marketing and, at the same time, ensure the brand message is in agreement at both local and corporate levels?

STRUGGLING STELLAR

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Congrats! You are doing a great job managing email marketing at both the local and national level!

This is common for most corporate marketers. Corporate marketers who manage distributed marketing organizations face numerous challenges in keeping email marketing coordinated, focused and impactful. In addition to managing brand presentation and messaging, these individuals must also ensure that email frequency is coordinated and that the customer or prospect experiences a single voice from the brand.

(keep track of your score for later)

Deliver highly relevant content.Provide consistent messaging from both corporate and local. Connect email to other channels.Easily create dynamic content.Share customers and lists. Make it easy for local marketers to create and distribute content.