Eight Unique E-Commerce Feature Of Reebok Website

Submitted To: Sir . Ali Danial

Submitted By: Adil Riaz Siddiqi

Hafiz Usman Muhammad Asif

Saqib Latif

Department of Information Technology The Islmia University Of Bahwal Pur

Reebok(Background) We have chosen www.reebok.com an e-

commerce website. Now I am going to list down the seven features of e-commerce technology that this website is executing.

Reebok(Review)

These Features running Well

Ubiquity. Global Reach. Universal standards. Personalization/Customization.

These Features not running Well

Interactivity. Information density. Richness.

Ubiquity

OPINIONS

Reebok’s official website is available online and is ubiquitous. Customers

can order online at any time at their home, or at workplace.

Global Reach

OPINIONS

This brand have been serving for shoes and athletes since many years, it have great global reach not only in USA but also around the world across the national boundaries

Universal standards

OPINIONS

It holds the strong concept of universal standards and serve every country with the same level of websites. Internet stands are same, whether a customer is ordering from USA or form any other country

Personalization/Customization

OPINIONS This company also takes online orders from the

consumers according to their desire and makes shoes which would satisfy the customer with high personalization

SUGGESTIONS:

Interactivity Effective e-commerce navigation should make

it as easy as possible for customers to find what they want, and get to the relevant product

There are a number of ways to do this, and much depends on the mindset of the consumer. 

However, a minority of users will typically take the site search option, so people will head for the navigation bar and look to browse by category.

SUGGESTIONS:

Interactivity Use auto-complete Auto-complete in site search is a great way to

improve the effectiveness of site search and minimise the risk of misspellings and therefore inaccurate results. 

As customers type in a query, as on Waterstones (it does do something right) they are provided with suggestions after three letters:

 

SUGGESTIONS:

Richness

Audio or video media, sliding interactions, or even scroll events, help in adding a delightful layer of engagement a user experiences on a website or application. These interactive elements can tell a story or trigger emotional connections can truly create lasting impressions on an individual’s mind.

SUGGESTIONS: Information density Reebok need to improve the information

density it use the featured slider / feature images in every post every one can see the information easily.

What is feature image? Theme feature which allows theme developers

to add support for using a representative image for posts / pages.

MemoTo : Reebok PresidentFrom : AUASDate : Oct 10,2015Subject : Suggestions For Improvement

Mr. Matthew H. O'Toole

There is need to improve some features in interactivity , richness and Information density. Use auto-complete in interactivity featured slider / feature images of every post in Information density and Audio or video media, sliding interactions, or even scroll events in richness.

Best,Adil Riaz

Allah Hafiz