54
#ClioWeb Effortless Social Media for Lawyers Joshua Lenon Director, Communications at Clio Omar Ha-Redeye Fleet Street Law #ClioWeb

Effortless social media for lawyers

Embed Size (px)

Citation preview

#ClioWeb

Effortless Social Media for Lawyers

Joshua LenonDirector, Communications at Clio

Omar Ha-RedeyeFleet Street Law

#ClioWeb

#ClioWeb

Today’s Presentation• Social Media 101• Social Media & Professional Rules of

Conduct• Running Your Own Effortless Social

Media Campaign• Guest Speaker: Omar Ha-Redeye• Questions

#ClioWeb

Which is NOT subject to professional rules?

1. “Case finally over. Unanimous verdict! Celebrating tonight.”

2. “Won a million dollar verdict. Tell your friends and check out my website.”

3. “Won another personal injury case. Call me for a free consultation.”

4. "Another great victory in court today! My client is delighted. Who wants to be next?"

5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”

•FORMAL OPINION NO. 2012-186

•http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html

#ClioWeb

Which is NOT subject to professional rules?

1. “Case finally over. Unanimous verdict! Celebrating tonight.”

2. “Won a million dollar verdict. Tell your friends and check out my website.”

3. “Won another personal injury case. Call me for a free consultation.”

4. "Another great victory in court today! My client is delighted. Who wants to be next?"

5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”

•FORMAL OPINION NO. 2012-186

•http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html

SOCIAL MEDIA 101

#ClioWeb

What is Social Media?Electronic Social Media (ESM)• “Internet-based electronic social

networking sites that require an individual to affirmatively join and accept or reject connection with particular persons”

• Information source• Distribution source• Networking tool

#ClioWeb

Where is Social Media?• The Internet!

• Facebook• Google+• Twitter• LinkedIn• SlideShare• Tumblr• Quora

#ClioWeb

• Free

• Massive Reach

• It works

Why use Social Media?

#ClioWeb

Facebook• Personal profile v. Business page

• Personal - private, stringent privacy settings

• Business page - public, searchable, all about firm, work and community involvement

• Networking -- Groups, largest platform to date

#ClioWeb

Twitter• 140 character engagement platform• Networking tool: • #Hashtags• Conferences• Chats

• 3rd party apps • Easy to distribute information from

other sources like your blog

#ClioWeb

#ClioWeb

LinkedIn• Professional network• Resume and publications• Networking - you choose with whom to

network, or not include• Groups useful way to find and share

information, esp niche information

#ClioWeb

Google+• Combination of Twitter and Facebook• Allows Personal profiles & Business

pages• Business page activity helps with

Google search results• Networking tool, esp with Communities

#ClioWeb

Blogs• Content that demonstrates your

knowledge, understanding and personality• Articles• Commentary• New law summaries

• Two options: • Hosted • Self-hosted (yourdomain.com)

• Guest blogging is a good way to get your feet wet without the hassle of managing a blog

#ClioWeb

• Decide on Objectives• Thought Leader • Gain Clients• Establish yourself in New Community

• Follow your audience

Choosing Mediums

#ClioWeb

Thought Leadership

#ClioWeb

Gain Clients

#ClioWeb

New Community

#ClioWeb

• Go where you audience is, which may not be everywhere

• Results are cumulative• Takes 10 times longer to see results• Audience is 100 times larger• Trackable

Choosing Mediums

#ClioWeb

SOCIAL MEDIA & PROFESSIONAL RULES OF CONDUCT

#ClioWeb

• 7.1 - Communication Concerning a Lawyer's Services

• 7.2 - Advertising• 7.3 - Solicitation of Clients• 8.4(c) - Misconduct• 4.1(a) - Truthfulness in Statements to

Others• 5.1 & 5.3 – Law Firms’ Responsibilities• 1.18 - Duties to Prospective Client• 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients

Model Rules of Professional Conduct

#ClioWeb

• 7.1 - Communication Concerning a Lawyer's Services

• 7.2 - Advertising• 7.3 - Solicitation of Clients• 8.4(c) - Misconduct• 4.1(a) - Truthfulness in Statements to

Others• 5.1 & 5.3 – Law Firms’ Responsibilities• 1.18 - Duties to Prospective Client• 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients

Model Rules of Professional Conduct

#ClioWeb

“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. “

• Applies to Rule 7.2 – Advertising• Must distinguish past results from

future cases

7.1 - Communication Concerning a Lawyer's Services

#ClioWeb

• May advertise services through written, recorded or electronic communication, including public media.

• Pay the reasonable costs of advertisements or communications

• Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

7.2 - Advertising

#ClioWeb

• A lawyer shall not by in‑person, live telephone or real-time electronic contact solicit professional employment when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain.

7.3 - Solicitation of Clients

#ClioWeb

• A person who consults with a lawyer about the possibility of forming a client-lawyer relationship with respect to a matter is a prospective client.

1.18 - Duties to Prospective Client

#ClioWeb

• Differentiate between Communications & Non-communications

• Disclaimers for previous results• Record retention for communications

versus content• Contact information requirements

States Rules

#ClioWeb

Which is NOT subject to professional rules?

1. “Case finally over. Unanimous verdict! Celebrating tonight.”

2. “Won a million dollar verdict. Tell your friends and check out my website.”

3. “Won another personal injury case. Call me for a free consultation.”

4. "Another great victory in court today! My client is delighted. Who wants to be next?"

5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”

•FORMAL OPINION NO. 2012-186

•http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html

Communication with adverse presumption.

“Won a million dollar verdict. Tell your friends

and check out my website.”

Communication with adverse presumption.

“Won a million dollar verdict. Tell your friends

and check out my website.”

Communication.

“Won another personal injury case. Call me for

a free consultation.”

Communication.

“Won another personal injury case. Call me for

a free consultation.”

Communication with adverse presumption.

"Another great victory in court today!

My client is delighted. Who wants to be next?"

Communication with adverse presumption.

"Another great victory in court today!

My client is delighted. Who wants to be next?"

Not a communication…

“Case finally over. Unanimous verdict!

Celebrating tonight.”

Not a communication.

“Just published an article on wage and hour breaks. Let me

know if you would like a copy.”

#ClioWeb

Content Selection• Avoid bragging or begging• Discuss general legal content• Internal• External

• Discuss firm activity outside of representation

• Give credit to content creators• Personality welcome

#ClioWeb

Personality

RUNNING YOUR OWN EFFORTLESSSOCIAL MEDIA CAMPAIGN

#ClioWeb

• Outcomes:• Thought Leader • Gain Clients• Establish yourself in New Community

• Go where you audience is, which may not be everywhere

Objectives

#ClioWeb

Existing ContentAudit communications you're already

making• Newsletter• Advertising• Articles• Interviews• Meetings

#ClioWeb

New Content• Think of your reading routine

• RSS feeds• Home page of local newspaper• Legal Journal• Bar Associations• Blogs• Newsletters

• Use share buttons for pieces you find interesting

#ClioWeb

Sample Activities

#ClioWeb

Sample Activities

#ClioWeb

Sample Activities

#ClioWeb

Sample Activities

• Tweetdeck

• Dlvr.it

• Hootsuite

• Facebook Pages

Tools

#ClioWeb

ResultsREMEMBER:• Results are cumulative• Takes 10 times longer than you think• Audience 100 times larger• Be consistent

#ClioWeb

• Pick a Goal & go where the audience resides

• Avoid bragging or begging• Discuss general legal content• Discuss firm activity outside of

representation• Use existing share tools• Personality welcome• Be consistent to get results

SUMMARY SLIDE

OMAR HA-REDEYEFLEET STREET LAWYERS

QUESTIONS

[email protected]@Joshualenon

@OmarHaRedeye

Thank You

www.goclio.com@goClio

Smallfirminnovation.com

@SFInnovation

#ClioWeb56

www.goclio.com | [email protected]