Xin Li EECS441

What do they do

•Professional Social Networking - “Connection”

•LinkedIn Answers, Groups, Search

•Corporate hiring, marketing solutions

Financials

• 2011 Q4

•Hiring Solution, 84.9M, +136%

•Marketing Solution, 49.5M, +77%

•Premium Subscription, 33.3M, +87%

History•Dec 2002, founded by Reid

Hoffman

•May 2003, launched

•Dec 2007, 9M registered users

•Feb 2012, 150M registered users

Fun Facts•60% of users from outside of US

•CEOs of all Fortune 500 companies could be found on LinkedIn

•Oracle’s CFO, Jeff Epstein, was headhunted for the position via his LinkedIn.

Secret sauce

•Gate-access approach

•Professional + networks

•82/ Fortune 100 company use its hiring solution

Competition

•CareerBuilder, Monster

•Facebook

•Google

Prediction

•“Markets are conversations”

Thank you