• FACT : 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages.

• And It is more important than you think that your content IS on the User Newsfeed.

• So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user's News Feed?

This is where “Edgerank Algorithm” comes in.

What is Edge

• Every action you or your friends take, which is a potential newsfeed story.

Example: a status update comments tagging a photo joining a fan page RSVPs to an event

• It is an algorithm used by Facebook to determine what and where posts(edge) appear on each individual user’s newsfeed in order to give us relevant and wanted content(edge).

What is Edge Rank

• Facebook fans rarely see your status updates• Only 0.2% of the eligible stories make it to the user’s

newsfeed• Keyword aggregator

Why Should You Know?

It can be broken down into 4 major social factors

and sub divided into two more categories

Your specific interaction with a set of different

Facebook posts

A group of Facebook Users’ overall reactions to one

specific post

1. Your previous interactions with the author

The more you engage with a friend or a page, the more likely you are to see their posts

Personal Interaction

2. Your previous interactions with the post type

If you often engage with a certain type of post, you’re more likely to see posts of that type.

Personal Interaction

1. Reaction from users who already saw that post.The more Facebook users engage with a post, the more likely you are to see that post.

Network Reaction

2. Amount of complaints or negative feedback

As more users give negative feedback the less likely you are to see that post.

Network Reaction

• Its hard to trick an algorithm into thinking that your content is interesting. Its much easier to rewrite your content so your fans leave more likes and comments

• Take your latest press releases, and turn them into questions that compel your fans to engage

Optimize Edge Rank for your Page?

Does it Work ?

Thank you for your attention