New Bytes of Information in 2010 Source: IDC, as reported in The Economist, Feb 25, 2010

2

1.2 x 10 21

By 2020, mobile, cloud,

social and big data

technologies

will drive at least

80% of the

industry’s growth

Gartner

“CIO's

increasingly see

technologies

such as

analytics/BI,

mobility, cloud

and social in

combination

rather than

isolation to

address business

priorities.”

IDC

“In 2012, the ICT

industry's shift

to its third

major platform

of growth —

built on mobile,

cloud, social,

and Big Data

technologies —

will accelerate.”

Driving

► Lower barriers to

entry (markets,

access to

computing power)

► More flexible

development

model

► More efficient

application

delivery

► Greater speed to

market

► Massive data

growth

► Availability of

third-party data

► Globalization of

markets

► Smaller, more

segmented

customer

audiences

► New and different

types of devices

► Changing

workstyles

► Always-on

connectivity

► Growing

expectations for

anywhere access

to apps and data

► Cultural shift in

how people

interact

► Online customer

engagement now

a business

differentiator

► Increasing need to

connect and share

in new ways

Social BI / Big Data Mobility Cloud

The world of data is changing

Cloud

Big Data

Value Big Data

• Many disciplines overlap and use

data from other sciences.

• Internet can unify all literature and

data

• Go from literature to computation to

data back to literature.

• Information at your fingertips –

For everyone, everywhere

• Increase Scientific Information

Velocity

• Huge increase in Science

Productivity

(From Jim Gray’s last talk)

Example: All Scientific Data Online

Literature

Derived and

recombined data

Raw Data

New Questions & New Insights

Large Data

Volumes

New Economics

New

Technologies New Data Sources

Non-traditional

Data Types

Big Data Benefits

traditional and new capabilities

TRADITIONAL Relational Database Management System

NEW Petabyte-Scale Services

Share and collaborate via Azure

Marketplace

Integrate with Social Media

Advanced Analytics with Hadoop

Insightful, Connected, Complete

Analyze Big Data with familiar tools

Immersive insights from any data

Driving insights with simplified

programming

Windows simplicity for Hadoop

Extend data warehouse with

Hadoop

Scale & elasticity of the cloud