eCommerce
eCommerce justification
Brad ElabdiJason Stettner
eCommerce
Client: small local business specializing in sales & service
of refurbished Apple Handhelds
Critical Business Issues
Low walk in traffic due to poor locationDeclining sales in
highly competitive marketHigh operating costs (lease, salaries,
inventory, etc)
Business Objectives
Create a compelling website with online store to increase $ales
of refurbished apple unitsby 85% within 6 months throughout North
America Double floor traffic Boost repair service revenue by
25%
eCommerce Justification
Fast Facts About Online ShoppingLast year Canadians placed over
114 million orders while shopping online (average 10 orders per
person)Online orders totalled $15.3 billion, with an average value
of $1,362 per person per yearWhen paying for purchases, 89% of
shoppers used a credit card online, and 31% used an online payment
service.
5
Target Market
North American men aged 20+
eCommerce Strategy
Create online store with detailed Product Listings and shopping
cart softwareDrive website traffic using social media and online
advertising (PPC, keywords, etc)Deploy Customer Management System
such as Drupal or Wordpress for easy content updates by customer
(product listings, tech blog, etc) Cross Promote Products using
eBay store to maximize exposure and enhance SEO
Hosting (Dedicated)
A Small Orange Powerful & Secure Business Hosting
99.999% Redundancy
Two months free hosting + free domain for a year
Scalable (begin with Start Up package and scale up) SSL
Certificate & PCI Compliant (Payment Card IndustryData Security
Standard)
No Contracts
Payment with Dwolla
Takes only 25 cents on purchases excluding those below $10Can
use it in store or online
Can Handle Recurring PaymentsAPI is availableEasy to integrateNo
Need for Customers to sign up
Summary
All Digital Marketing needs handled by Jason & Brad
presented to client as a single integrated solution (site design
& development, Hosting, SEO, and general maintenance outlined
in contract)Client responsible for inventory & content
management as well as sales & service inquiriesTotal Cost $4580
+ $58/monthProjected Time for Return On Investment: 4-5 months
