Jo-Anne KellewayCEO

Info Salons Group

Thinking Back over 21 years, the truth is....

Lessons Learnt...

1. The only thing you can guarantee is...

Everything changes

2. Don’t be fooled...

No-one canpredict the future

1990

Black & White

Screens

Pick & DOS

Mag Strip Readers

Big Boxes

The Invention of WWW...

The Invention of e-Mail...

1. E-Badge2. E-Barcodes3. E-Surveys

The Invention of Mobile...

Advantages:• SMS messaging put our

message in your pocket

Disadvantages:• Not everyone had a

phone that could support picture messages

Virtual Events will Kill Face-to-Face

Threat:• We can recreate the

event world online

Current Outcome:• Nothing Beats

Face-to-Face• Online enhances the

event experience

The Invention of Social...

• Free Viral Marketing

• Building the Event Buzz

• Connecting Event Networks

• Collecting Event Content

• Building Event Communities

To “The Cloud” & beyond...

• Recent IBM Whitepaper:– 2.5 quintillion bytes of

data daily worldwide– 90% of the worlds data

has been created in the last 2 years alone!

– IDC predicts that digital content will grow to 2.7 zettabytes (ZB) in 2012. An increase of 48% from 2011.

• DATA IS THE NEW BLACK

Self Serve

Dot.netJavascript

WiFiNFC

Clouds & Apps 2011

Twitter – jkinfosalonsLinkedIn – http://au.linkedin.com/in/joannekelleway

www.infosalonsgroup.com