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Between the overwhelming popularity of the iPad and the increased adoption and continuing evolution of ePUB, the opportunities and sales channels for digital books have exploded over the past 12 months. Most publishers agree that some eBook titles justify the extra investment for enhancement, but determining the degree of interactivity and technical approach best-suited to the book and your budget, can be daunting. In this free WEBcast, eBooks vs. Apps: The Pros, Cons and Possibilities, we will explore the production and budgetary benefits and pitfalls of developing applications versus enhancing eBooks. * What are the differences between an enhanced eBook and an App? * What are the development opportunities, challenges and costs of each? * What types of enhancements are possible in the EPUB format? * How can you optimize app development for cross-platform portability? CONFIRMED SPEAKERS * Peter Costanzo, Director of Online Marketing, The Perseus Books Group * Pablo Defendini, Interactive Producer, Open Road Integrated Media * Eric Freese, Solutions Architect, Aptara Moderated by Guy LeCharles Gonzalez, Chief Executive Optimist, Digital Book World. eBooks vs. Apps: The Pros, Cons and Possibilities will be webcast live on Tuesday, July 27th @ 1pm EDT / 10am PDT
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DigitalBookWorld.com | @digibookworld | #dbw
Agenda
• Introductions & AnnouncementsGuy LeCharles GonzalezDir., Programming & Business Development, Digital Book World
• PanelistsPeter Costanzo, Director of Online Marketing, The Perseus Books GroupPablo Defendini, Interactive Producer, Open Road Integrated MediaEric Freese, Solutions Architect, Aptara
• Q&A
NOTE: The hashtag for today’s WEBcast is #dbw
eBooks vs. Apps:The Pros, Cons and Possibilities
DigitalBookWorld.com | @digibookworld | #dbw
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DigitalBookWorld.com | @digibookworld | #dbw
Speakers:Peter Costanzo - @PeterCostanzoPablo Defendini - @pablodEric Freese - @efreese
Moderator:Guy LeCharles Gonzalez - @glecharles
NOTE: The hashtag for today’s WEBcast is #dbw
eBooks vs. Apps:The Pros, Cons and Possibilities
eBooks vs. Apps: The Pros, Cons and Possibilities
Eric FreeseJuly 27, 2010
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Aptara background
Locations • 8 global locations• Headquartered in Falls Church, VA
Employees • 4,000
Recognized Brand • Partner to 8 of the top 10 publishers• 4 million first-pass pages produced, 54 million pages converted in 2009
Key Services • eBook Production• Enhanced eBook Creation• App Development• Digital Content Production• Editorial & Composition• Content IT Solutions
Enhanced eBooks University – E2BU
Identifies a catalog of 27 types of enhancements including:Media (audio, video, screencasts, animations)Enhanced content (covers, annotations, accessible, supplemental)Social (sharing,social reading, social networks)Device-based (geo-location, accelerometer)Interactivity (games, analytics, transmedia)
Apps are considered a form of enhanced eBook
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Enhanced eBooks
eBooks that go beyond a digital snapshot of a printed book
Data files (based on a standard) that can be viewed/processed by a variety of platforms/devices
Base data files (non-DRM) are interoperable between devices that support the same standard
Dependent on access being provided by target platform
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Apps
Programs written to run on a specific platforme.g. the Kindle for iPad and Kindle for Android are different programs
May be based on published materials
Interoperability cannot be guaranteedApp written for iPhone will run on iPad, but there are iPad apps that won’t run on iPhone
Generally easier access to functionality provided by target platform
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Enhanced eBooks vs. Apps
Enhanced eBooksEasier to developGenerally less expensiveSome degree of interoperabilityFunctionality dependent on platform and standards
AppsRequires custom development expertiseAccess to full functionality of platformPerceived to be more feature-rich
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Enhanced eBook Concepts
Based on eBook functionality, maintain all the good things abouteBooks (reflow, portability, etc.)
The EPUB standard supports enhanced eBooks now Many perceived limitations come from eReader implementations, not the standard
Graceful degradationSupport new capabilities without abandoning the installed base
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Sample eBook Enhancements
Collapsible Table of Contents
Hidden searchable text
Internal linking (footnotes/annotations/cross references/indexes)
External linking (geolocation/directions/associated websites)
Audio
Video
Interactivity
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Collapsible Table of Contents
Allows easier navigation of large content
Can be set up in EPUB file
Display controlled by device/ software
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Hidden Searchable Text
Allows users to search on terms that might not occur in the content
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Bidirectional Linking
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Inline Footnotes/Annotations
Allows extra data to be shown inline
Reduces back page confusion
Can result in cluttered display
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Pop-up Footnotes
Reduces clutter and confusion
Uses Javascript in background
Works on eReadersbuilt on browser interface
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External Linking
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Opens browser in separate window – iBooks prompts user before leaving
Audio
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HREF method opens new app windowHTML5 Audio tag works within reader app
Video
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Interactivity
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Varied Results
Device TOC Hidden/Search
Bi-DiFN
InlineFN
PopupFN
ExtLinks
AudioHR/H5
VideoHR/H5
Fall-back
Kindle Y Y/N Y N N ? N/N N/N Y
Nook Y Y/N Y Y N N N/N N/N Y
Sony Y Y/Y Y Y N N N/N N/N Y
iTouch Y Y/N Y Y Y Prompt Y/Y Y/Y Y
iPad Y Y/N Y Y Y Prompt Y/Y Y/Y Y
Aldiko N N/N Y N Y? Y N/N N/N Y
eDGe Y Y/Y Y Y N Y Y/N Y/N Y
XO Y N/N N N N N N/N N/N Y
Calibre Y Y/Y Y Y Y Y Y/N Y/N Y
ADE Y Y/Y Y Y N Y N/N N/N Flash
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Enhancement Considerations
Enhancements should be dictated by the content, not vice versa
eBooks, enhanced eBooks and apps should receive the same level of planning as print materials
Design for graceful degradationAllows files to work on widest range of devices possible by building in fallbacks
Keep finished file sizes in mind
Test on all target devices
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Book-based Apps
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Using Apps to Enhance Textbooks
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App Development Considerations
No ‘apps for the sake of apps’
Separate content from programming as much as possible to capitalize on portability
Use open standards whenever possible
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Questions?
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DigitalBookWorld.com | @digibookworld | #dbw
Q&A
Speakers:Peter Costanzo - @PeterCostanzoPablo Defendini - @pablodEric Freese - @efreese
Moderator:Guy LeCharles Gonzalez - @glecharles
NOTE: The hashtag for today’s WEBcast is #dbw
eBooks vs. Apps:The Pros, Cons and Possibilities
DigitalBookWorld.com | @digibookworld | #dbw
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