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The Secret to Giving More Tours and Enrolling More Families Google Marketing for Early Childhood Programs

Early Childhood Program Marketing on Google

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Marketing for Early Childhood Programs on Google and Google AdWords

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Page 1: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

The Secret to Giving More Tours and Enrolling More Families

Google Marketing for Early

Childhood Programs

Page 2: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

Pay-Per-Click Management: AdWords, Microsoft

(Bing), Yahoo!, Facebook, LinkedIn

Targeted Display Advertising

Multi-Targeting – Location, Contextual,

Behavioral

WordPress SEO

What We Do:

Page 3: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

Focus on Ethical Marketing

Data-Driven: Measurable Results

Google Analytics Performance Marketing

Our Mission:

Page 4: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Nice to Meet You!

“Only on search engines can you find exactly the people who are looking for you, at exactly the moment they want to spend money.” Source: PPC Pricing, Amiable Interactive

Page 5: Early Childhood Program Marketing on Google

An estimated 7 million searches for

preschools and day cares happen every

day on Google.

Page 6: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

… that’s “Great Power” to reach who’s

looking for you!

Page 7: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

With Great Power comes Great

Responsibility, So The Question Is:

Page 8: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

Are you there?

Page 9: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

What We’ll Cover

Top 5 Ways to get a School or Daycare on

Google

Online Tactics used by Larger Franchises

How to Design Your Online Marketing for

Long Term and Short Term Results

Question and Answer Period

Page 10: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

E. St. Elmo Lewis’ AIDA Sales Funnel

1898 Personal Selling Tool

US Life Insurance Market

How do people become “motivated to act on a purchase” based on “external stimuli from sales representatives”?

Image Source: ProvenModels.com

Page 11: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

The Perception Funnel

Like a funnel:

The more you add to the top the more you take from the bottom

Unaware

Neutral

Positive Perception

Consideration

Choice

Enchantment

Brand Advocacy

Page 12: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

How do we influence perception?

Address your audience where they’re at

Solve problems

Give and receive

Unaware

Neutral

Positive Perception

Consideration

Choice

Enchantment

Brand Advocacy

Info

-Se

eke

r

Sho

pp

er

Cu

sto

me

r

Page 13: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Top 5 Ways to Get a School or

Daycare on Google

Find the parents who are already looking for you.

Page 14: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Anatomy of a Google SERP

Page 15: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Search Results Scanning Habits

F Pattern

First result not always best

Video on YouTube

Source: Miratech white paper, “Google ads in second position get more attention”.

Page 16: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Advantage of Prominent Listings

Over 70% of clicks go to first 2 search results

Click distribution drop off sharper than eye scanning

Less dramatic studies: 35-57% for first result, 12-22% for second

Source: LA Granka, T Joachims, G Gay. “Eye-tracking analysis of user behavior in WWW search”, Cornell.edu.

Page 17: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

A Second Look: Where Are You?

Page 18: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Organic Web Results Start on Page Two

Page 19: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

The Top 5, An Overview

Method Phases Addressed

Timeframe Local DIY?

Local and Vertical Directories

Shopper Short Yes

Google Places SEO Shopper Long Possible, with Guidance

Traditional Website SEO Shopper Long Possible, with Guidance

Google AdWords Express Shopper Short Dangerous

Google AdWords Info-Seeker, Shopper

Short Dangerous

Page 20: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Local and Vertical Directories

Yelp, CitySearch, InsiderPages.com

YellowPages.com, SuperPages.com, YellowBook.com

Yahoo! Local

Savvy Source, Angie’s List, Judy’s Book

GreatSchools.com, Care.com

Craigslist, Local Newspapers

Local blogs and parenting guides

Page 21: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Niche Local Directories Factor In

Page 22: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Local SEO Ranking Factors

Page 23: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Google Places/Local SEO: The Nitty Gritty

Claim your listing!

o Use main keyword and location in your name: Not “La Petite Academy”

Instead “La Petite Academy Preschool, Newark NJ”

o Keep your N.A.P. (Name Address Phone) consistent across all citations

Three Most Important Ranking Factors:

o Categories Chosen – Choose Carefully!

o Citations

o Reviews – Use Social Media, Collaboration Tools

Three Most Important Marketing Factors:

o Pictures

o Reviews

o Link to Website, preferably with Offer

Page 24: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Google Places/Local SEO: More On Citations

Page 25: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Traditional SEO

Strategic Planning

o Informed choices regarding keywords and geo-location terms

o Competitive research, keyword volume research, conversion research

On-Site Factors

o Title tag

o URL

o Internal link structure

o Consistant NAP on site footer, contact page

Off-Site Factors

o Links to consistent business name, important keywords

o Links from trusted local authorities and directories (Chamber of Commerce, community groups, local charities, blogs, directories)

Page 26: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Step One: Planning Step Two: Execution

NAP

Keywords

On-Site Keyword

Use

Off-Site Citations & Directories

Google Places Name & Categories

Off-Site Links

Google Places

Website

Directories

Planning is Crucial!

Page 27: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

AdWords Pay-Per-Click Listings

Pay for listings rather than “hope & pray”

Large amount of screen real estate

Extensions: Sitelinks

Reviews

Phone Number

Maps

Page 28: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

AdWords & AdWords Express

AdWords Express AdWords

Can choose only category Choose keywords group intelligently

Can set budget per day Can bid on specific keywords and keyword groups according to importance

Write ads to category Write ads to specific keywords and keyword groups to maximize relevance

Cannot optimize Quality Score Optimize and increase Quality Score CTR through keyword groupings and ad text optimization

Pay higher costs per click than AdWords advertisers

With solid optimization, pay lower costs per click than both AdWords Express advertisers and other AdWords advertisers

Page 29: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Don’t Pay a Premium for your Clicks!

Page 30: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Tactics Used by Larger Franchises

Page 31: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Push vs. Pull in the Perception Funnel

St. Elmo Lewis: “Push”

Information Age: “Pull”

Where do parents control the process?

Unaware

Neutral

Positive Perception

Consideration

Choice

Enchantment

Brand Advocacy

Info

-Se

eke

r

Sho

pp

er

Cu

sto

me

r

Page 32: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Push vs. Pull in the Perception Funnel Reading About Parenting Methods

Reading About Education Methods

Looking for Preschool Activities Looking for Local Kids’ Activities Discussing Parenting on Facebook

Learning How to Find a Preschool Learning How to Choose a Preschool

Reading Reviews of Preschools Asking Friends for Recommendations

Asking for Advice on Finding a School

Searching for Local Preschools

Researching the Cost of Preschool

Touring Preschools Registering for a School Completing Paperwork Getting Involved in the School Getting to Know Parents &Teachers Writing a Review or Testimonial Advising Other Parents on Schools

Page 33: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

KinderCare Competitive Research

Over 8,000 keywords in AdWords

National & Local Campaigns

Contextual Text Ads on over 400 web sites

Display Advertising on SavvySource

Page 34: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

KinderCare AdWords – An Example

Page 35: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

KinderCare AdWords – An Example

National Landing Page (No Local San Jose Page)

Page 36: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

KinderCare Display – An Example

Page 37: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

KinderCare AdWords – An Example

National Landing Page (No Local San Jose Page)

Page 38: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Insight into Local Directories via KinderCare

Page 39: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Insight into Related Keywords via KinderCare

Page 40: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Ad Copy Creative Ideas via KinderCare

Page 41: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Media Planning Insights via KinderCare

Page 42: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Tutor Time Competitive Research

Dozens of franchise Tutor Time websites

National & Local Campaigns for corporate and franchise sites

Contextual advertising (Judy’s book, Insider Pages, etc.)

Page 43: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Tutor Time AdWords – An Example

Page 44: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Tutor Time AdWords – An Example

Local Franchise Site

Page 45: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Tutor Time Contextual – An Example

Page 46: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Tutor Time Contextual – An Example

Local Franchise Site

Page 47: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Insights into Targeting via Tutor Time

Page 48: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

How to Design Your Marketing

Create an ongoing cycle with short term & long term

results.

Page 49: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

"On the Web specifically, advertising has moved into more demand fulfillment as opposed to demand creation. That's not really advertising. There's nothing wrong with it. Doing search marketing and point-of purchase displays all works, but it's not advertising. It's not about creating demand and improving brand metrics.“ Jim Spanfeller, CEO of Forbes.com Source: “Most Marketers Ignore Brand Metrics Online”, AdWeek (June 2009).

Page 50: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

How do we influence perception?

Address your audience where they’re at

Solve problems

Give and receive

Unaware

Neutral

Positive Perception

Consideration

Choice

Enchantment

Brand Advocacy

Info

-Se

eke

r

Sho

pp

er

Cu

sto

me

r

Page 51: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Buying Cycle

Learn

Shop

Buy Get

Use

Page 52: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Buying Cycle & Search Engine Marketing

Learn

Shop

Buy Get

Use

Informational Searches

Comparison Searches

Transactional Searches

Navigational Searches

Navigational Searches

Page 53: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Buying Cycle & Social Media Marketing

Learn

Shop

Buy

Get

Use

Recom-mend

Social Media

Social Media

Social Media

Social Media

Social Media

Page 54: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Buying Cycle & Behavioral Targeting

Learn

Shop

Buy

Get

Use

Recom-mend

Social Media

Social Media

Social Media

Social Media

Social Media

Informational Searches

Comparison

Searches Navigational Searches

Behavioral & Display

Behavioral & Display

Behavioral & Display

AWARENESS

INTEREST

DESIRE

ACTION

LOYALTY

Transactional

Searches

Navigational Searches

Page 55: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

Behavioral targeting works because it

allows advertisers to speak to people

who actually want to hear what they

have to say.

Page 56: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

OBA Retargeting – An Example

Seen on: hippie dippie bébé, A Natural Parenting Blog

Page 57: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

OBA Retargeting – An Example

Not Contextual – Behavioral

Page 58: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

OBA Interest-Based Advtg. Example

Page 59: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

In Facebook Advertising – An Example

These ads pretty much have me pegged:

o I’m female.

o I work.

o I have kids.

o I prefer natural products and natural remedies.

…However they don’t address what I’m actively thinking about, as Google’s OBA example reflects.

Page 60: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Does It Work?

NAI Study: 2X Increase in Conversion Rate

• Run of Network Display Ad Avg. CR: 2.8%

• Behaviorally Targeted Display Ad Avg. CR: 6.8%

Optigence Study: 192% Rise in

Clickthrough

Internet Retailer: Small Businesses

• 50% Say Behavioral Targeting Increased Conversion (47.8% Not Testing or Unsure)

• 71.4% Plan to Increase Their Focus on Behavioral Targeting

Page 61: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

How to Get Started

Navigating the Sea of Possibilities

Page 62: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Online Marketing for Local Businesses

Page 63: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Push vs. Pull in the Perception Funnel Reading About Parenting Methods

Reading About Education Methods

Looking for Preschool Activities Looking for Local Kids’ Activities Discussing Parenting on Facebook

Learning How to Find a Preschool Learning How to Choose a Preschool

Reading Reviews of Preschools Asking Friends for Recommendations

Asking for Advice on Finding a School

Searching for Local Preschools

Researching the Cost of Preschool

Touring Preschools Registering for a School Completing Paperwork Getting Involved in the School Getting to Know Parents &Teachers Writing a Review or Testimonial Advising Other Parents on Schools

Page 64: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

An Incremental Approach

1. Plan for the low-hanging fruit.

2. Collect results (both data and funds!).

3. Use findings to plan for more difficult

goals.

4. Collect results.

5. Rinse, repeat!

Page 65: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

AdWords SEO

Can be ramped up according to budget

Quick to set up

No need for consistency with other marketing

Provides ample data for A/B testing:

Keywords

Ad messages

Landing pages

Costs are predominantly labor-based

Requires more planning

Results take time

Inconsistency difficult to undo

No concurrent control over variables, only temporal – “do” and “undo”.

Where is the low-hanging fruit?

Page 66: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

My Recommended Approach

Evaluate Situation

Plan for Measurement

Plan for Consistent

NAP & Keywords

Test with AdWords

Social

Behavioral & Display

SEO

AdWords Optimize Message

Page 67: Early Childhood Program Marketing on Google

Ethical Marketing Needs A New Guidepost 3 Rules of Fair Play at Amiable Interactive

Page 68: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Ethics In Marketing

Amiable’s 3 Rules of Fair Play:

• We will not pursue marketing tactics that benefit our company, but not our clients.

• We will work to ensure our marketing is held accountable to our clients’ goals, and our reporting includes visibility into all costs, including our own.

• We will provide marketing messages that are based in integrity and transparency, upholding a pact of trust between our clients and the customers they serve.

Page 69: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Amiable’s Three Types of Services

Strategy

Full Circle Strategy Marketing Planning

Google Analytics Implementation

General Consultation

PPC Mgmt.

Insider Knowledge of Keywords

Copywriting that Protects Your Brand Message

Trusted Transparency Reporting

SEO

Consultation or Managed

On-Site Content Strategy

Page 70: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

My Recommended Approach

Evaluate Situation

Plan for Measurement

Plan for Consistent

NAP & Keywords

Test with AdWords

Social

Behavioral & Display

SEO

AdWords Optimize Message

Page 71: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Our Basic AdWords Starter Plan

Starter Plan – Budget

$950 Setup Fee

$400 monthly Management Fees, not

including AdWords per click costs

Includes basic Analytics setup, ads on

Google, keyword and NAP consultation.

Page 72: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Webinar Only Offer

“Get Up and Get Started” Program

One Time $250 Payment

Basic Google Analytics setup to allow you

to begin tracking your results

One-hour consultation on where you are

now, what to do first, how to phase in your

long-term approach.

Page 73: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Our Goal as Marketers & Humans:

1. Embody ethical principles.

2. Associate with ethical partners.

3. Reach the people who need what we

have to offer.

Page 74: Early Childhood Program Marketing on Google

© 2011 Amiable Interactive

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management

“With realization of one's own potential and self-confidence in one's ability, one can build a better world. ”

His Holiness the Dalai Lama, Spiritual Leader of Tibet

Page 75: Early Childhood Program Marketing on Google

Thank you!

Let’s Be Amiable...

Page 76: Early Childhood Program Marketing on Google

Amiable Interactive Search Engine Marketing, Pay-Per-Click Management © 2011 Amiable Interactive

Sample On-Line Portfolio

Targeting Goal Medium Platform Sample Terms Primary Metrics

Keyword Direct Response

Search Engine PPC

AdWords best digital camera, buy kleen kanteen

Direct Response

Behavioral Direct Response

Display AdWords Retargeting prior site visitors

Direct Response

Keyword Brand Awareness

Search Engine PPC

AdWords how to remove stains, sunscreen benefits

Engagement-Based

Behavioral, Contextual

Brand Awareness

Display AdWords Campers & RV’s, Fashion & Style, Web Services

Engagement-Based

Behavioral Brand Awareness

Social Media Advtg.

Facebook Scuba Diving, Fantasy Football, Carhartt

Engagement-Based

Demographic Geographic

Category Awareness

Display AdWords Age, Gender, Income, Region, Metro-Area

Engagement-Based