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C4 Sales highlights
More4 reaches more ABC1 Adults daily than The Independent & The Guardian COMBINED
More4 reaches more ABC1 Adults daily than The Independent & The Guardian COMBINED
Source: BARB/Advantedge Q3 2014, TGI Q1 2014, BARB Q2 data and C4 Image Tracker.
In terms of share, Q3 2014 was the best ever quarter for Film4 among 16-34s
In terms of share, Q3 2014 was the best ever quarter for Film4 among 16-34s
Q3 2014 was the best quarter in E4’s history with a record-breaking share for Individuals and 16-34s
Channel 4 is the top converting commercial terrestrial channel for 16-34s
4oD is the number 1 video on demand platform for young
audiences
UKTV had a successful Q3, with Adult share up 3.4% against Q3 2013
4Music & the Box channels saw an increase in 16-24 share quarter on quarter, +10.4% vs. Q3 2013.
light viewers
Source: BARB/ DDS Q3 average 2014. Index 100 = all adults
C4 Sales is efficient at reaching
Channel 4 has a clear brand image
% saying each channel is best for…
Source : IPSOS Image Tracker, 2014 year to date.
Source: TGI C4 Landscape July 2014 and TGI 2014 Q3 (April 2013 – March 2014), reach = current use
Monthly Reach (%)
4oD is the no.1 VOD platformfor young's
…and no.1 for young upmarket audiences
Source: TGI C4 Landscape July 2014 and TGI 2014 Q3 (April 2013 – March 2014), reach = current use
Monthly Reach (%)
4oD the only VOD service to overindex for light TV viewers
All Adults = 100
Source: TGI 2014 Q3 (April 2013 – March 2014)
Based on Adults 16+
4oD profile – young andupmarket
Source: TGI C4 Landscape July 2014 , reach = current use