LEI LIU | JULIE GRIMSTAD | MATT SMITH | LAURA KUKURUZA

E-Z BRIDGE

“Sometimes you get the best light from a burning bridge.”

-Don Henley Lead Singer of the Eagles

The PlanActoin steps for change

51

OverviewWelcome

IndustryWhat‘s affecting you?

2

CompetitionWho you‘re up against

3

SituationPlroblem at hand

4

ConclusionQuestions

6

AGENDA

Installed!

Quick Installation

Pre-Fabricated

Shipped to Site

WHAT IT‘S ALL ABOUT

E-Z BRIDGE

Built in House

Modular

Reduced Cost.

GOALS

1 Expand E-Z Bridge distribution nationwide

2 Develop E-Z Bridge into nationally recognized brand

3 Increase sales from 4 to 30 bridges a year

The Bridge Industry

SAFETEA-LUMain driver

$244 Billionpumped into industry

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

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Industry Revenue (in Billion)

Industry Revenue (in Billion)

Industry Overview

Steady Growth Rate

Industry Outlook

5%

E-Z BRIDGE VS. INDUSTRY AVERAGE

Industry Average

9%E-Z Bridge Margin

20%

Profit Margin

KEYS TO SUCCESS IN BRIDGE CONSTRUCTION INDUSTRY

SUCCESS

#1 Ability to Secure Bids

#2 Supplier Relationships

#3 Effective Negotiation & Communication Skills

The Competitive Landscape

COMPETITION

Big R True North

RTI

strong marketing presence

Big R Website

The Current Situation

CORE COMPETENCIES

+ +

+ -

RARITYVALUE

IMITABILITY ORGANIZATION

CUSTOMER INTERVIEW

Yes!

Room for Improvement

Demand for E-Z Bridge

Poor communication

Failure to close deal

Significant loss of business

Our Focus Point

PROBLEM AT HAND

Internal Process

External Communication

The Plan

BREAKEVEN

$178,400Total Cost

Two Bridges130 ft each @ $500,000

Increase Win Rate

35%20%

Ideal RateCurrentMuch betterCould use some work

Develop Proposal Template

Easy Access! one point of contact

IMPROVE BIDDING PROCESS

CommunicationOrganization

Information Architecture

Save emails

emails

title attachements

+

EXPAND NATIONALLY

INCREASE BIDS SUBMITTED

10

120

HIRE NEW EMPLOYEES

two people who help get stuff done!

FORMAL REVIEW PROCESS

IF A BID WAS DENIED

If a bid was denied

If a bid was won

After working with E-Z Bridge

NEW WEBSITE

Videos

Past Projects

Change Title

RISKS

SAFETEA-LUCost of Inputs

Cost of Transporation

GOING FORWARD

Expand Nationally

+Develop Core Practices

+Use the Balanced Scorecard

=Increase in Sales

QUESTIONS

?

ADDITIONAL CONSIDERATIONS

Referral• Insurance• Bankers

Private Sector (lumber/mining)

• Over-engineering of bridge is prohibitive• No pedestrian bridge offering• Lumber industry could be a potential after

core image and communication is strengthened

FEMA• Could be a possible growth strategy in the

future after taking with customer we found out

BREAKDOWN OF COST

Projected CostsSalary expenses ($42000/year/employee) 168,000Proposal template 3,200

New website 7,200

Total Cost $178,400

Break Even

130 ft Bridge @ $500,000 x .20 margin = 100,000 2x Bridges= $200,000