E-MARKETING & SOCIAL MEDIA

Mark M. Deutsch, MBAExecutive Director/CEOBNI-Central Virginiawww.markdeutsch.com

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

- Charles Darwin

Efficient vs. Effective

Search Engine Marketing

SEM = Popularity Contest

1. Articles2. Videos3. Blog Posts4. Press Releases

www.prlog.org

EducateInform

Integrate

Social Media Marketing

830,000+PEOPLE JOIN FACEBOOK EVERY SINGLE DAY

Distribute Content on Facebook

OVER 155 MILLION USE FACEBOOK IN THE US– Look at Facebook as a valuable business platform– Businesses are increasingly understanding its business value– Chances are you can benefit from it, too

LOOK AT FACEBOOK AS A WAY TO:– Connect … Share … Join … Give– Drive traffic to your website

• BOOST ONLINE PRESENCE• REFERRALS• INCREASE IN BRAND AWARENESS• APPEAR TRANSPARENT• PLATFORM TO SYNDICATE YOUR CONTENT• DEVELOP STRONG RELATIONSHIPS WITH CLIENTS

3 BILLION VIDEOS A DAY WATCHED ON YOUTUBE– Becoming most used search engine in the world– #1: Google … #2: Facebook … #3: YOUTUBE

LOOK AT YOUTUBE AS A WAY TO– Extend your media presence for FREE– Become more credible and searchable– Drive traffic to your website

OVER 460,000 TWITTER ACCOUNTS CREATED DAILY– Chances are that your target market is there

LOOK AT TWITTER AS A WAY TO– Build and retain customers– Share information– Speak to your audience directly– Drive traffic to your website

Distribute Content on Twitter

• ARTICLE OR BLOG POSTS• OTHER PEOPLE’S CONTENT• TIPS• VIDEOS & PHOTOS• UPCOMING EVENTS• COMMUNITY NEWS• NEWS AND VIEWS

Average Age 41Household IncomeCollege EducatedDecision Makers

$109,70374%50%

LinkedIn Professional Profile

DASHBOARD – Home Page

The dashboard lists all the activities in your network:

Status updates, Recommendations, New Connections, etc.

COMPLETE YOUR PROFILE

Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.

PEOPLE YOU MAY KNOW

From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly

SEARCH FOR OPPORTUNITIES

You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.

JOIN 5 GROUPS OF INTEREST

RECOMMENDATIONS

Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!

Distribute Content on LinkedIn

Distribute Content on LinkedIn

STATUS UPDATES: What you’re working on, links

RECOMMENDATIONS: Ask for them & give them

ANSWERS: Ask questions & answer

JOIN 5 GROUPS: 3 professional groups & 2 target client groups

Distribute Content on Google+

HAVE A USER-FRIENDLY WEBSITE

BE HONEST & REAL

LISTEN TO YOUR CUSTOMERS

USE CLIENT TESTIMONIALS

FOCUS ON DELIVERING VALUE

"Skate to where the

puck is going, not to where

it is."

Contact Info.Mark M. Deutsch, MBAExecutive Director/CEOBNI – Central Virginia

(804) 612-2891mark@markdeutsch.comwww.markdeutsch.com

Visit DeutschResources.comfor a comprehensive & ever-growing list of tools that I have personally used

in most cases – or came highly recommended to me …Here are two of my favorites!

• Building the Ultimate Network: My best-selling book on building YOUR business by referrals & word-of-mouth marketing! http://goo.gl/cruRx

• FREE GIFT: One Page Strategic Plan System – Just CLICK HERE & complete a quick form. You’ll also get an idea of how I automate follow-up. https://dancingele.infusionsoft.com/app/form/marks-networking-book-one-page-strategic-plan-download

DeutschResources.com

Resources