Here is a presentation I gave to the Dublin Chamber of Commerce Business Owners Network in March '13. Following this presentation a worksheet was handed to all participants, for a copy of this worksheet please contact me on [email protected]
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1. Digital Strategy Workshop(Dublin Chamber)
2. Introduction Who I am: Pat Kennedy, eConcept What we do:
Digital Marketing &development (Facebook Business Apps) Format
Introduction to the concepts of digital strategy(10mins) Fill in
the form, Digital Marketing Workshop (15mins) 3. Where to start ?
4. Its not hard,just take the plunge 5. Digital Marketing Funnel 6.
1. Define Target Customers Define and get to know your target
customers Sex / Age / Job Title / Interests / Family Status/ The
tools you use will be based on target customers 7. 2. Define
e-Sales Funnela) Attract:- Online Advertising- Viral Content
(Online PR)b) Engage:- Tier 1: Social media / Website content- Tier
2: Email newsletter / Text messagingc) Online Conversion:- Bookings
/ Querys / Footfall / Visitors / Online sales* /d) Action / Sale-
Point of salee) Measure & Monitor- Analytics 8. 2a)
Attract:Travel agentsDublinChamber, solicitors, insurance,
accountants, B2B Local Pubs / Restaurants / Gyms Target workers in
Facebook or Google 9. 2b) Engage 10. 2c) Convert What do you
consider a conversion? BookingsQuerys Downloaded
OffersFootfallVisitors Exposure to key demographicBrand
subscribersOnline sales* 11. Managing yourStrategy 12. Management
Who makes the decisions? Who is updating and responding ? When does
it happen? What is the budget? When do we review? 13. MoneyDigital
Marketing x Good Business = Improved Sales Time x Money If your
serious, set a budget and financial goals. If it performs well,
increases budgets until youfind the sweet spot. 14. Setting Targets
Online targets Monetary targets Just make a guess, you can adjust
later 15. Measure / Monitor / Refine Define whats being measured
Financial Non- financial Calculate Return on Investment Identify
Opportunities & Refine 16. Implementation1) Copy those who do
itwell2) Just take the jumpwith a simple plan .itcan be improved
nextmonth. 17. WorkshopMake bold assumptions 18. Target Customer
Groups 19. Where Im at,Where Id like to be 20. Digital Marketing
Funnel1. Attract:- Online Advertising- Viral Content (Online PR)2.
Engage:- Tier 1: Social media / Website content- Tier 2: Email
newsletter / Text messaging3. Online Conversion:- Bookings / Querys
/ Footfall / Visitors / Online sales* /4. Action / Sale- Point of
sale5. Measure & Monitor- Analytics 21. And noweConceptsWe
would like to meet- PR / Marketing companies- Business Owners who
believe in digital**Facebook for businessBON Offer: Digital
Strategy Consultation- Online digital assessment form- 5 page
report- 2 hr Face2Face Consultation- Strategy you can implement
Cost 350 but 175 to those in the room (with their worksheets) 22.
Video plug 23. Thank [email protected]
