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Adventure Works: The ultimate source for outdoor equipment
BYJUNAID ASHRAF
E-Commerce
Introduction To E-Commerce Electronic commerce has existed for over 40
years, originating from the electronic transmission of messages. Then electronic data interchange (EDI) was the next stage of e-commerce development. EDI is the electronic transfer of a standardized business transaction between a sender and receiver computer, over some kind of private network.
electronic commerce has been re defined by the dynamics of the Internet and traditional e-commerce is rapidly moving to the Internet.
Now What About E-business?
E-business is the conduct of business on the Internet
E-business includes customer service (e-service) and intra-business tasks
The development of intranet and extranet is part of e-business
E-business is everything to do with back-end systems in an organization.
In practice, e-commerce and e-business are often used interchangeably.
What Are The Key Drivers Of E-Commerce
Technological factor Political factor Social factor Economic factor
Adventure Works: The ultimate source for outdoor equipment
Key Drivers Of E-Commerce
Technological factors:
The degree of advancement of the telecommunications infrastructure which provides access to the new technology for business and consumers.
Political factors:
It including the role of government in creating government, legislation, initiatives and funding to support the use and development of e-commerce and information technology.
Adventure Works: The ultimate source for outdoor equipment
Key Drivers Of E-Commerce
Social factors:
Incorporating the level of advancement in IT education and training which will enable both potential buyers and the workforce to understand and use the new technology.
Economic factors:
The general wealth and commercial health of the nation is also an important driver. Economic factors are influenced by:
Organizational cultureCommercial benefitsSkilled and committed workforce
Elements Of E-commerce Business Model
Customer value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational development Management team
1- Business-To-Consumer Business Model
In this form business must develop attractive electronic marketplaces to entice and sell product and services to consumer
Portal E-Tailers Content provider Transaction broker Market creator Service provider Community provider
Portal: such as yahoo, MSN, and AOL offer user powerful web
search tools as well as integrated package of content and services.
E-Tailer: customers connect to the internet to check their inventory
and place an order. Example: Amazon,BlueNile.com,Drugstore.com
Content Provider: distribute information contents such as digital video, music,
photos, text and artwork over the web.
Continued
Market Creator: Build a digital environment in which buyers and
sellers meet, display products, search for product and establish prices. Examples: EBay, Priceline.
Service Provider: Offer services online such as photo sharing, video
sharing. Examples: Google Maps, Google Docs and Gmail.
Community Provider: Create digital online environment where people with
similar interest interact. Examples: MySpace, Face book, Google buzz.
Continued
2- Business-To-Business Business Model
This category involves both electronic business marketplace and direct market links between businesses
E-Distributors E-Procurement Exchange Industry Consortium Private Industrial
Provider
E-Distributor: supply product and services to individual businesses. Example: Grainger. E-Procurement: firms create and sell access to digital electronic market.
Example: Exchange: is an independent digital electronic marketplace where
hundred of suppliers meet a smaller number of very large commercial purchasers.
Industry Consortium: owned vertical marketplaces that serve specific industries,
such as automobile, chemical, floral and logging industries. Private Industrial Network: designed to coordinate the flow of communication among
firms engaged in business together. Example: Wal-Mart, Procter and Gamble.
Continuedt
Benefits Of E-Commerce
Benefits of e-commerce to organizations
• International market place• Operational cost savings• Mass customization• Lower telecommunication
costs
Adventure Works: The ultimate source for outdoor equipment
Benefits of e-commerce(cont.)
Benefits to consumers•24/7 access•More choice•Price comparisons
Adventure Works: The ultimate source for outdoor equipment
Benefits of e-commerce(cont.)Benefits to society
•Flexible working practices•Connects people•Facilitate delivery of public• services
WHAT ABOUT THE LIMITATIONS OF E-COMMERCE?
Limitations of e-commerce to organizations
Limitations of e-commerce to consumers
Cost of access to the Internet Lack of security and privacy of
personal data Physical contact and relationships are
replaced by electronic processes A lack of trust
WHAT ABOUT THE LIMITATIONS OF E-COMMERCE? (continued)
Limitations of e-commerce to society
Breakdown in human interaction
Reliance on telecommunications infrastructure, power and IT skill
Wasted resources Facilitates Just-In-Time
manufacturing
ESSENTIAL E-COMMERCE PROCESSES
Access Control & Security E-commerce process must
establish mutual trust and secure access between parties.
User names & passwords Encryption key Digital certificates & signatures Restricted access areas Other people’s accounts Restricted company data Webmaster administration areas
Profiling & Personalization Profiling gathers data on you &
your website behavior and choice User registration Cookie files and tracking software User feedback Profiling is used for Personalized one2one marketing Authenticating identity Customer relationship
management Marketing planning Website management
Search Management Search processes help customers
find the specific product and service they want
E-commerce software packages include a web search engine
A customized search engine may be acquired from companies like Google etc.
Searches are often on content or by parameters
Content & Catalog Management
Content management software Helps develop, generate ,
deliver ,update and archive text and multimedia information at e-commerce websites
Catalog management software Helps generate and manage catalog
content Catalog and content management
software works with profiling tools to personalize content
Includes product configuration and mass communication
Work Flow Management E-business and e-commerce
workflow management depends on a workflow software engine
Contains software and model of business
Workflow model express: Set of business rules Role of stakeholders Databases used Task sequences Routing alternatives
Event Notification Most e-commerce applications
are event driven Responds to such things as
customer’s first website visit and payments
Monitors all e-commerce processes
Records all relevant events, including problem situations
Notifies all involved stakeholders Works in conjunction with user
profiling software
Collaboration and Trading
Processes that support vital collaboration arrangements and trading services
Need customers , suppliers , and other stakeholders
Online communities E-mail , chat , discussion
groups Enhances customer service Builds loyalty
ELECTRONIC PAYMENT PROCESS
An electronic payment is any kind of non-cash payment that doesn't involve a paper check. Methods of electronic payments include credit cards, debit cards and the ACH (Automated Clearing House) network
three main types of transactions: one-time customer-to-vendor
payment recurring customer-to-vendor
payment automatic bank-to-vendor
payment
Benefits of electronic payment
Electronic payment is very convenient for the consumer.
Electronic payment lowers costs for businesses
Offering electronic payment can also help businesses improve customer retention
A customer is more likely to return to the same e-commerce site where his or her information has already been entered and stored
DRAWBACKS OF ELECTRONIC PAYMENTS
concerns over privacy and the possibility of identity theft
defend yourself against identity theft by using virus protection software and a firewall on your computer
Some find the setup too time-consuming and don't want more logons and passwords to remember so they simply prefer the familiarity of writing checks and postage mail.
ANY QUESTIONS ?