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Yutong DouWei HuangJace Khosla
Yanqing Xiao
e-Business
E-Business includes e-commerce along with all activities related to internal and external business operations.
What is e-Business?
Source: Baltzan, Paige. "e-Business." Business driven information systems. 3rd ed. New York: McGraw-Hill Irwin, 2012. 94. Print.
The correct answer is:
350%
We need to jump on the bandwagon!
The # of Global Public Wi-Fi Hotspots is Set to Grow ____ by 2015?
Access is over an unsecured network Will give customers the ability to work
within the store The store will be listed in websites and
apps, such as FreeWifiFinder.com Will be set up to limit internet time during
peak time to give all customers access to seating
Increase customer value
Get a Wi-Fi Network
Loyalty Program
Encrypted Contains and can broadcast:
◦ Name◦ Favorite Items◦ Special Requests◦ Birthday◦ Purchasing History
RFID-Chipped Loyalty Card
Hi Bill!
Hi Bill Can I get you your favorite—a large Chai Tea Latte with an
Espresso Shot?
All employees can know names of customers
Any employee can tailor service to individual◦ Ex: Would they like a conversation?
Specific food and beverage recommendations can be given
Could know what they like/dislike and mail them coupons based off of this
Customer Service can be Improved
Usefulness:
Allow customers to order quickly Loyalty members: RFID shows personal
recommendations Could minimize wait times
Kiosk Ordering
• Allows ordering before arrival
• Gives an estimated pickup time
• Allows customer to bypass lines
• Can apply mobile coupons/payment
• Convenient for customers
App
Website:
The Broadway Cafe
Menu
Events
Specials
Members Only
123 S Coffee Street Anytown, CO 12345(555) 732-4975 or Fax (555) 732-4975 Open Mon-Fri 6am-8pm & Sat-Sun 7am-
9pm
Based off of Business-to-Consumer (B-C) Would sell premium roasted coffee to order
anywhere in the world Would maintain premium feel by
emphasizing customer service Results will be tailored to individual
consumer’s tastes. Samples will be mailed periodically to the
consumer based off of tastes
Establish a Click-and Mortar E-Business
All inventory information will be tied together in one system
System will alert the café when and where inventory waste is occurring
System will also communicate with suppliers when inventories are running low.
All recipes are backed up in this system as a precaution
Inventory Management
Loyalty members sent samples in US Mail Members sent emails of special offers Mobile-couponing used to attract new
customers Facebook and Twitter accounts updated
frequently with new offers, news, offerings, etc.
Customer Contact
Conclusion• Wireless Internet Access• Member-based Loyalty Program • Collected Information
• Website• App• Other forms of contact• Roast-to-Order Business• Inventory Management
The End