Dvrcv social-media-family-violence-sector

Social media

for the

family violence sector

Outline

Session 1: Social media, nonprofits and the family violence sector

9.30am – 10.15 am

Introductions

What is “social media” in 2011?

Nonprofits and social media

Who uses it in the sector?

2

© Domestic Violence Resource Centre Victoria

Outline

Session 2: Is it for us?

10.15am – 10.45am

Should we use it?

Facebook and Twitter: similar and different

Who is your audience?

Morning tea 10.45

3


Outline

Session 3: Facebook

11am – 11.45am

Facebook pages vs profiles vs groups

Set up a Facebook Page

Recent changes to Pages

Manage: posts, pages, comments

Measure your impact: Insights

4


Outline

Session 4: Twitter

11.45am – 12.30pm

Set up a Twitter account

Conventions: tweet, RT, #hashtags

Manage: software, followers, follows

Measure your impact

5


Outline

Session 5: Special concerns for the family violence sector

12.30pm – 1pm

Integration into your other communications

What ifs...?

Social media policy

How much time will this take?

6


Outline

Session 6: Q & A

1pm – 1.30pm

Answer questions on board

New questions from the floor

7


What to bring to this training

If your organisation does not have Facebook and Twitter

The link to checking your work email remotely

A JPG, GIF or PNG file or your work logo

If your organisation already has Facebook and Twitter

The email and login to your organisation’s Facebook and Twitter (this is so you can be made a co-adminstrator)

8


Training wiki

http://dvrcvsocialmedia.wikispaces.com

Powerpoint

Links

Videos

Computer use during training

Please put computers in “standby” mode unless we’re working on them - we’ll let you know when to wake them up!

http://dvrcvsocialmedia.wikispaces.com/






Outline

Session 1: Social media, nonprofits and the family violence sector

9.30am – 10.30 am

Introductions

What is “social media” in 2011?

Nonprofits and social media

Family violence organisations and social media: examples, opportunities and special concerns

11


What is social media in 2011?

16


What about nonprofits and social media?

How networked is your organisation?

Can those networks transfer to social media?

What new networks are possible?

The family violence sector and social media

Who’s using it now?

Australia: examples

DVRCV: Twitter, Facebook

Enough is Enough: Twitter, Facebook

White Ribbon Foundation: Twitter, Facebook

Australia: examples

WIRE: Facebook, Twitter

WHIN: Facebook

PILCH: Facebook, Twitter

Headspace: Facebook, Twitter

Australian Law Reform Commission: Twitter, Facebook

Related sectors and social media

The family violence sector and social media

Overseas: examples

It’s not OK (NZ) : Facebook

Sophie Elliot Foundation (NZ): Facebook, Twitter

Prevent Connect (USA): Facebook, Twitter

Bell Bajao/Ring the bell (India): Facebook, Twitter

That’s Not Cool (USA): Facebook, Twitter© Domestic Violence Resource Centre Victoria 21

Outline

Session 2: Is it for us?

10.15am – 10.45am

Should we use it? Why? Which one?


How can we use social media?

Facebook and Twitter: similar and different

Morning tea 10.45

24


25


Should your organisation use social media?

26


27


Why?


Be where most people are already online

Be in online spaces that may be safer than your website

Be in online spaces that are more intimate and friendly - our work is about relationships. These spaces, especially Facebook, are also about relationships.

Why use social media?


30


Ok, which one?

Ok, which one?

31

140 characters of text

Daily average time on site (US) 8 minutes

Speak to everyone in your network or a single individual/organisation

More city-based than regional

More likely to attract strangers and other organisations

‘Tweets’ more likely to go viral, especially with ‘hashtags’ #DearJohn

Listed more in Google search results

Used more in a crisis

What should we use?

32

Unlimited length of ‘status updates’, as well as photos, videos and events

Daily average time on site (US) 32.2 minutes

'Wall' is more interactive

City-based and regional

Attract people you know and strangers

Can get large numbers of fans/'LIKES' much faster, especially around an event eg Vindaloo Against Violence (AUS)

People will search for your event on Facebook + want to invite their friends

33



What audiences do your print and online publications target?

34

Audience

35

Same as your other communications? Eg...

People experiencing violence in their relationships

And their family and friends

A certain geographic area eg local community

Volunteers

Other nonprofits and government

Funders

Other staff in your organisation

Chance of getting new audiences? eg

People interested in your mission

Nonprofits overseas

36


How can we use social media?

To share your information

37

To share MANY KINDS of information - including photos

38

To share other’s information

39

To grow your audience

40

To relate to your audience

41

To share your opinion (strategically)

42

To support and promote other organisations

43

To thank other organisations for their support

44

To strike up a conversation with your audience

45

To ask one person or organisation a question

46

To reply to a question or comment

47

To show that you’re friendly and approachable

48

Outline

Session 3: Facebook

11am – 11.45am

Facebook pages vs profiles vs groups

Set up a Facebook Page

Recent changes to Pages

Manage: posts, pages, comments

Measure your impact: Insights

49


3 ways to be on Facebook

1.Profile: individuals

2.Group: clubs, groups

3.Page: non-profit organisation, business, celebrity, product, government

© Domestic Violence Resource Centre Victoria 50

Facebook

51


Facebook: Profile


Facebook: Profile

An individual’s listing on Facebook

You must have a Profile to create a Group or a Page for a nonprofit

You must have a profile to interact there eg be friends with others on Facebook, to comment or ‘LIKE’


Facebook: group


Facebook: group

members can participate in communal activities like group chat, e-mail lists, document sharing and group photo-tagging


Facebook: Page


Facebook: Page

Similar to a profile but for an organisation

The face of your organisation on Facebook

You can add “status updates”, photos, links, videos to your “Wall”

Others can add things to your “Wall” too

How do people interact with your Facebook page?

57


58



60




Why have a Facebook Page?

62

be on one of the top five websites on the internet

organisations must reach people where they are – don’t expect them to come to you (to your website)

increase your network of supporters, volunteers, donors

acknowledge/promote other organisations in your network

fans and organisations can interact with you

easy way to upload/link to content

advertise upcoming events easily

quickly send a message to a large list

How to set up a Facebook page


Make a new pageOR

Your organisation has a Page?

OR (not a Facebook member) go to Facebook.com> Make a page

Sign into Facebook > Search for any page >Scroll to bottom “Make a page for my business”Search for your

organisation’s Page

Look at your organisation’s status updates.

Login to Facebookas your Web worker

THINK ABOUT…Who is each update directed at?Are all your audiences covered?

Upload your logo andenter basic information


Write a Facebook status (either live or for the future) Who is your audience for this update?

Go to your organisation’s website.Find something relevant to this audience

Useful content

Upcoming event or workshop

An inspirational quote or story

Copy and paste the URL to Facebook

Write about it in the Status update. Start with a question.

Recent changes to Facebook pages (Feb 2011)

Layout:

photo strip above Wall

No tabs

Shows your organisation type

Post and comment on other organisation’s Walls as your organisation/brand

Names of people who LIKE you no longer display to non-Admin people



Facebook Insights: tracking

Facebook best practice

Configure your Page's "Settings" to allow more participation.

Select a username that matches your organisation’s website. (after 25 fans/LIKES)

Use "Favourite pages“ to build partnerships on Facebook.

Limit Status Updates to 1-2/day

Ask your Board, staff and volunteers to regularly LIKE and post links or comments on your Page.

Post powerful statistics and inspirational quotes.

Outline

Session 4: Twitter

11.45am – 12.30pm

Make a Twitter account

Conventions: tweet, RT, #hashtags

Manage: software, followers, follows

Measure your impact

75





Twitter lingo

Tweet and Retweet

To follow and Followers

Mentions

#hashtags

Direct messages

Lists

Mentions



Follow people

Don't have a Twitter account yet? Go to http://twitter.com

1. Click “Sign up”

2. Follow the steps to set up a Twitter account and upload your logo. (If unsure, ask a trainer your Twitter name.)

3. Look at http://twitter.com/dvrcv

4. Follow 2 other interesting organisations or people

Already have a Twitter account? Go to http://twitter.com

1. Sign in.

2. Look at your Twitter page. It shows the tweets of all the people you follow (and your own tweets).

3. Click on someone’s profile.

4. Look at their followers.

5. See anyone interesting? Follow 2 people.

http://twitter.com/

http://twitter.com/dvrcv

http://twitter.com/

The art of the tweet

Stalking is serious. Please learn the facts: http://bit.ly/fiiVid

By @loveisrespect

http://bit.ly/fiiVid

http://bit.ly/fiiVid


#beinghomelessisnotacrime: thanks 4 objecting to @yrcouncil criminalising homelessness @VCOSS @urbanseed@VinniesVictoria


WHIN staff are attending 'Strengthening Risk Management' Family Violence Sector Briefing by DHS.

By @WHINwomen


You deserve a healthy, happy relationship. This year, settle for nothing less. http://ow.ly/3E5PT

By @loveisrespect

http://ow.ly/3E5PT

http://ow.ly/3E5PT


Within 1hr of Milwaukee? Belong to service group or non-profit who has guest speakers? Let me know. #AskFirst

By @DateSafeProject



How you might feel after a natural disaster : Beyond Blue's helpcard #vicfloods (via @mymilkspilt ) http://bit.ly/eMhmdj

By @dvrcv


http://bit.ly/eMhmdj

http://bit.ly/eMhmdj


RT @accease: @msmagazine Hat the way #prolife constructs #prochoice as anti life. I am neither anti-family or anti-life, just #prochoice.

By @msmagazine© Domestic Violence Resource Centre Victoria 89

The art of the ‘RT’ retweet

RT @dvrcv Interesting questions raised by @AusLawReform re: family violence & Comm laws & privacy, child support http://bit.ly/iaQoOd

By @VicLawReform

The art of the ‘RT’ retweet

Footballers listen up! RT @lovegoodbadugly: "Drinking is not a crime. Rape is." http://bit.ly/gvfHIR

By @JennyEjlak

http://bit.ly/gvfHIR

http://bit.ly/gvfHIR

The art of the ‘RT’

RT @dvrcv: Protecting children with changes to Australian family law: have your say http://bit.ly/hz7nyL #FVI #lawreform #Auslaw

By @VicLawReform


Go to twitter.com

1. Break into pairs.

2. Choose one of your audiences

3. Go back to your website

4. Find a webpage that's handy and useful for your audience

5. Write a tweet that starts with a question.

6. Copy your webpage link into your tweet.

7. Tweet it.


Fix this tweet!

Click here to see our latest blog post http://bitly.com/5757

Software to update Twitter

• You can just use Twitter.com

• But some software organises things better

• iPhone and Androiad apps, tweet on the go

• Displays your followers, new followers, searches, mentions and favourites

• Eg Tweetdeck, Echofon (iPhone)

Screenshot of tweetdeck showing mentions, etc

Outline

Session 5: Special concerns for the family violence sector

12.30pm – 1pm

What information do I share on Facebook and/or Twitter

Integration into your other communications

What ifs...?

Social media policy

How much time will this take?

99


Recap: use existing content

101

What do you already communicate to your various audiences?

eNewsletter items

Printed newsletter, publications, research, reports

Website content: pages + News + Media Releases

“DVRCV’s Summer Quarterly newsletter out now – feature articles on young people, violence prevention and technology http://dvrcv.org.au/quarterly”

“How does a #2 song sell violence as part of a romantic relationship? DVRCV Quarterly article on Eminem and Rihannon’s latest video http://linkhere”

general

specific

http://dvrcv.org.au/quarterly



Recap: use existing content

102

Stories and quotes

“DVRCV’s Summer Quarterly newsletter out now – feature articles on young people, violence prevention and technology http://dvrcv.org.au/quarterly”

“How does a #2 song sell violence as part of a romantic relationship? DVRCV Quarterly article on Eminem and Rihannon’s latest video http://linkhere”




http://linkhere/

Recap: make new content

Your organisation’s opinions

Commentary on news

Staff recommending websites, articles, videos, books

Your organisation’s activities

Staff reporting back on events or training they went to

Informal stuff happening around the office

104

Recap: make new content

Promote and celebrate your organisation

Help us reach 150 fans!

Great feedback from our training on Social Media http://bitly.com/fhdk3 “Quote from attendee here”

Chat with and relate to your audience

Informal stuff happening around the office

105

Recap: borrow content

How do I find other people’s content?

Email newletters from other orgs

Google alerts

Blogs (subscribe with RSS)

Twitter

Integrate social media into your existing communcations

Anywhere your website is mentioned, add your social media

• All staff email signatures

• Website

• Publications

• eNews

• Business cards (after a while)





What if someone out there...?

Q: Addresses you directly on Twitter or Facebook– with a comment or question.

A: Answer them

Q: Writes something hateful on your Facebook wall?

A: Ignore (Twitter) or delete & report (Facebook)

Q: Asks for your help urgently.

A: Answer them when you get to it. Put info about 000 & crisis numbers in your profile.

What if someone out there...?

Social media policy

An overview of why and how your organisation uses social media

The 'rules’ and guideliness of use eg

Who does updates generally

Do Status Updates or Tweets need approval?

Etiquette re new followers, commenters

Consequences re breaches of policy



How long will all this take?

Outline

Session 6: Q & A

1pm – 1.30pm

Answer questions on board

New questions from the floor

118


Flickr credits

Question mark:by Macarena Carrasco http://www.flickr.com/photos/room_onfire/403830495/sizes/z/

Yes we can by: Elaine Adolfohttp://www.flickr.com/photos/elemente/2270497520/

http://www.flickr.com/photos/room_onfire/403830495/sizes/z/

http://www.flickr.com/photos/room_onfire/403830495/sizes/z/

Statistics

SEO study into Facebook vs Twitter (US)

http://www.onlineprnews.com/news/23990-1267552388-facebook-vs-twitter-for-business-social-media-marketing-strategy-study.html

Technology

Dvrcv social-media-family-violence-sector