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This presentation was created by Arto Joensuu, the Marketing Director of Dubizzle
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Good morning! @dubizzle #dubizzle
What is Dubizzle?
Dubizzle is the Largest Classifieds Site in the Arab World. It’s the best place to find Cars, Properties, Jobs, and much much more.
What is Dubizzle?
In 22 cities, across 14 countries. Available everywhere in Arabic, English & French. Over 1.5m unique users, and 70m page views each month.
What is Dubizzle?
Now also launched on mobile
The Evolving Landscape
Digital marketing on a growth path
http://arabcrunch.com/wp-content/uploads/2011/03/Arab-world-Digital-Marketing-Trends-infographics.jpg
Digital marketing on a growth path
http://arabcrunch.com/wp-content/uploads/2011/03/Arab-world-Digital-Marketing-Trends-infographics.jpg
Mobile, the new mass medium
Mobile broadband subscribers in MEA1
Source: 1Pyramid research projections (EDGE, UMTS, HSPA, Mobile WiMax subscribers), 2Informa network projections, Oct 2010, MEA Team projections
503429
363284227174
Mobile advertising opportunity in MEA (in mln US$)2
549
418311
235175129
Source: 2InMobi, h*p://alltopstartups.com/2011/02/27/mobile-‐adver?sing-‐opportuni?es-‐in-‐africa/, March 2011
CAGR: +24%
CAGR: +34%
2015 2011 2010 2012 2014 2013
2015 2014 2013 2012 2011 2010
The landscape has changed
Consumer Perspective & Control Company Perspective & Control
Consumer engagement redefined
81% of Internet sessions start with a SEARCH
TODAY’S SEARCH
SEO
SMO
SEM
Digital marketing evolution
Online Marketing Experimentation
Display Advertising
Contextual Keywords
Age of Collaboration
1994-1997 AD 1996-2000 AD 1999-current 2006 >>
Today’s MEDIA redefined
Conversations are the new conversion
“Give love to get love”
Thank You
Facebook.com/team.dubizzle @Dubizzle
Thank You! Arto Joensuu “el comandante” Marketing Director, Dubizzle.com @artojoensuu