Dtp

GRAPHICS & LAYOUTFor LANOG MINDANAOOctober 23, 2013

Presented by:Eric Cee Santos

Technical for Corporate Pre-pressMPCICORPORATE

A Division of MIDTOWN PRINTING CO., INC.www.mpcicorporate.com

COVERAGE

I. Desktop PublishingII. Principles of DesignIII. Our Tool:

Adobe™InDesign

Desktop Publishing (DTP)

What is DTP?

The process of designing and printing documents using a PC, a layout program, and a printer (of high quality.)

What is DTP?

It is a system of integrating text and graphics in page-layout to produce a camera-ready material.

Software Brands:QuarkXPress, Adobe InDesign, Scribus, MS Publisher, Corel Ventura, Adobe PageMaker, etc.


PageMaker (Aldus Corp.) and LaserWriter printer (basically for Apple computers)

DTP is attributed to Paul Brainerd, founder of Aldus Corporation. It’s a marketing catch-phrase to topple the expensive phototypesetting equipment.


1985

Problems of the Primitive DTP

• Software crashes• Black and white screen• Inability to control letter

spacing, kerning, and other typographic features

• Discrepancies between display and printed output


• By the 1990s, virtually all publishing had become DTP.

• Today the advancement of DTP blurred the line between desktop publishing and word processing



Similarities of DTP and WP

DTP Word Processing

Spell checkingLine spacingPage layoutMargins

-do -- do -- do -- do -

- do -- do -- do -- do -


Advantages• Capable of producing a near-typeset-quality

copy from the confines of desktop

• An ultimate word processing

• Eliminates expensive and tedious typesetting, dummying, and paste-up processes


ComponentsA. Hardware

PC, Laser printer, scanner, digital camera

B. SoftwareQuarkXPress, Adobe InDesign, Scribus,

MS Publisher, Apple Pages, Adobe PageMaker

Desktop Publishing (DTP)Definition of Terms

Typesetting – the presentation of

textual material in graphic form

on paper or some other medium


Tracking tracking tracking

K e r n i n g K e r n i n g Kerning

Letterspacing

a. Tracking – the manipulation of space between groups of letters to optimize the typeset density of a block of text.

b.K e r n i n g – space between two individual letters

Principles of Design


Balance

Elements of equal size are balanced by positioning them

equidistant from the center of the page.

Principles of Design ∙ BALANCE

SYMMETRICAL ASSYMMETRICAL RADIAL

Contrast


Contrast can be achieved in many different ways. These include contrast in color, shape,

size, texture or screen value.

Principles of Design ∙ CONTRAST

Harmony


Principles of Design ∙ HARMONY

Harmony requires a blending of shapes and images. A flower bed of Holland roses in bloom may have dozens of different shapes and colors, but still harmonious to the eye.


Emphasis

Principles of Design ∙ EMPHASIS


Alone or in combination with other shapes or lines they can convey universal meanings as well as guide

the eye or organize information. The three

basic types of shapes are geometric, natural, and

abstract.

Principles of Design ∙ SHAPES

WHITE SPACE

white space is the absence of text and graphics. White space provides visual breathing room for the eye.

Adobe InDesign

Adobe InDesign

• A DTP application produced by Adobe Systems.

• Bundled with Photoshop, Illustrator, and Acrobat (Creative Suite)

• Has advanced typography and object features such as transparency, drop shadow, strokes and provides better layout styles and optical margin alignment.

Adobe Systems, Inc.

• An American software company based in San Jose, California, USA founded in December 1982 by John Warnock and Charles Geschke.

• “Adobe” was named after a creek which ran behind the house of the company’s founder

• Acquired its former competitors Aldus PageMaker (1994) and Macromedia (2005)

Adobe InDesign - BACKTRAXX

InDesign PageMaker

Target Market Professional designers

Business publishers

Output created Graphically rich publications

Newsletters, flyers, signage

User demand for creative control

100% creative control

Has some level design control

Adobe InDesign

Features• Smooth workflow – has tighter integration

with other Adobe Products (Photoshop, Illustrator,

• Flexible workspace management

• Tables – can import styled MS Word and Excel tables with refined formatting such as color fills in alternating rows

Adobe InDesign

Features

• Direct export of Adobe PDF files to InDesign

• Transparency – apply editable drop shadows, feathering, and other transparency settings

• Advanced typographical controls

Adobe InDesign

Features• Flexible gradients – create and apply gradients

to the stroke and fill of graphics and text

• Flexible master pages

• Large amount of “undos”

Adobe InDesign

Equal to or better than QuarkXPress in the everyday tasks you doCustom frame shapesShapes and frames can hold text and graphicsCustom document sizesMore capable master pagesAllows multiple document windows for the same

documentSearch and replace has more options, flexibilityMore stable under Mac OS X

Adobe InDesign

Custom Frame Shapes

Adobe InDesign

More Flexible Documents

Adobe InDesign

Multiple Windows Per Document

Adobe InDesign

A Better Search

Adobe InDesign

More creativity with objects:Transparency for any objectsCustom, reusable gradients allow multiple

colorsImages can be imported into open shapesText on a path not limited to linesSophisticated drop shadows

Adobe InDesign

Transparency

Adobe InDesign

Images in Open Shapes

Adobe InDesign

Drop Shadows

Adobe InDesign

Better text handling:Ability to insert special characters from

InDesignText outlines fully available for formattingFull support for multilingual publishingFull support for OpenType fonts and their

attributesNested styles allows complex text-

formatting “macros”Supports ligatures under both Mac and

Windows

Adobe InDesign

Formattable Text Outlines

Adobe InDesign

Multilingual Publishing

Adobe InDesign

Full OpenType Support

Adobe InDesign

Nested Styles

Adobe InDesign

Better interoperability:Native support for Photoshop, Illustrator,

and PDFOpens QuarkXPress 3.3-4.1 and

PageMaker 6.5-7.0 filesSupports JavaScript, which also permits

cross-platform scripting, as well as AppleScript and VBScript

Adobe InDesign

Adobe InDesign

Adobe InDesign

#thankyou

Technology

Dtp