Drupal DevelopmentFor eCommerce Hat CompanyIndustry: eCommerce

Atlanta3400 Peachtree Road, NESuite 939, Atlanta, GA 30326(404) 788-6332, (310) 279-6584

Drupal Partners

Case Study

www.drupalpartners.com yourfriends@drupalpartners.com

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company02

An eCommerce Hat Company that manufactures, imports, and distributes

crushable and packable sun hats with ultraviolet protection. Their main business

is to market and distribute to both wholesale and retail markets, around the

United States and also internationally. .

Client Prole

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company03

This company’s main stream of income is their eCommerce website. Their previ-

ous development company migrated the eCommerce portal from .net to Drupal.

But this migration was incomplete. Here are the key challenges the client faced:

Sales orders on the newly migrated Drupal site did not sync with client’s QuickBooks Enterprise software. Hence the accounting department staff went haywire, struggling to track the orders.

Orders came in to THub, 24 hours after they were placed. Since orders were not easy to track, merchandising department could not ship the right products to the right customers on time.

Lack of product reviews from current customers.

Half of the users did not receive order conrmation emails and account registration conrmation emails.

The site was very slow, and user experience was frustrating.

01

02

03

04

05

Client’s Challenge

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company04

We completely analyzed their current site and identied the

issues with their shopping cart setup. We moved from Ubercart to

Drupal Commerce, as the latter is more suited for a Drupal 7 site.

We then wrote a custom Drupal modules to sync customer orders

to THub and therefore QuickBooks. THub was the bridge that con-

nected Drupal store orders to QuickBooks.

Wholesale customers could not make purchases while they could create their user account.

Inaccurate, manual sales tax calculation for orders were in place.

Lacked the popular PayPal payment capabilities.

No web analytics tracking.

06

07

08

09

01

When authorize.net approves a purchase, it took 24 hours for

THub to pull the orders. This was not effective for our customer.

We customized the code such that the orders in Drupal back end

sync with THub instantaneously. This way the client has real time

information about their sales. It also made managing nances

and accounting much simpler.

02

The Client's Problems

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company05

User reviews for products inuence future customers in their pur-

chase decision. Though they had excellent products, there were

literally no user reviews. We knew that implementing a review

Drupal module would not cut it. Hence, we recommended and im-

plemented Yotpo user review system. A customer would receive a

review request email after a few days since their order. The

beauty of this email is that the user can review a product they

bought,bought, without going out of that email. This is quick, easy and ef-

fective for the users to rate a product and the company is benet-

ting out of such reviews.

03

This eCommerce site pages had terrible load speed, as they were

on a shared server with below par infrastructure. As a result, their

page speed score was abysmal. We recommended and ex-

plained the benets of switching to a newer and better server.

Thus we moved the application hosting to Amazon EC2 servers

and the database to Amazon RDS. Now the client and their cus-

tomers are extremely happy about the site’s performance and

ease of use.

We moved the applicationhosting to Amazon EC2

servers and the database to Amazon RDS

04

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company06

As pointed out above, this site was on a shared server with other

applications hosted on it as well. We believe one or more of the

other applications (sites) hosted on this server may have been

blacklisted and, as a result, the client’s email delivery took a

major hit. Many of the order conrmation emails did not reach

customers and hence they end up calling the client worrying

about the order they made. Similarly, when customers created

useruser accounts, they were not able to log back in with the same

credentials and track their orders online. We completely re-wrote

the user administration modules that allowed customers to log-

in/register without any hassles. Also, now they are able to access

their past orders and track current orders.

05

We integrated with Avatax API to eliminate the inaccuracies in

sales tax calculations. Earlier the site was calculating the tax

based on a static, inaccurate data table. The data was not current

and erroneous. Avatax integration made the tax calculation aw-

less.

We completely rewrote the user

administration modules that

allowed customers to login/regis-

ter without any hassles.

06

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company07

Our team educated the client’s team on the benets of Google An-

alytics and integrated the same in the eCommerce portal. Now

the client has a thorough insight of what their best and worst sell-

ing products are, the effectiveness of their specials page, where

the user abandons, number of unique users and user conversions.

07

Customers love PayPal. We integrated with the PayPal Pro API, al-

lowing the user to make payments to their PayPal account. Over

23% of the payments made on their site is now through PayPal.

We integrated with the PayPal

Pro API, allowing the user to

make payments with their PayPal

account.

08

On their eCommerce portal, only retailers could buy products.

We built a completely new workow that allows a user to register

as a wholesaler and make purchases on their own at half of the

retail price. This has led our client to on-board 65% more whole-

salers than that they had before we came on board.

09

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company08

Increase in volume of sales by 33% since we xed the issues.01

Accurate tax calculations, precise invoicing and efcient order

management are a reality now.

02

Positive user-experience, since we reworked the workow and

user interface.

03

Opened up a new channel of income from wholesaler business.04

Staff spends more time fullling the orders than convincing an un-

happy customer over phone or email, thereby increasing produc-

tivity.

05

Marketing team has sufcient data points to steer their marketing

efforts.

06

Impact On Client’s Business

Drupal Partners - Case StudyDrupal Development For eCommerce Hat Company © 2016 DrupalPartners.com09

Want More Info?Contact Our Drupal Partners Team Today!yourfriends@drupalpartners.com

The information transmitted, including attachments, is intended only for the person(s) or entity to which it is addressed and

may contain condential and/or privileged material. Any review, re-transmission, dissemination or other use of, or taking of

any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. If you re-

ceived this in error, please contact the sender and destroy any copies of this information.

.

.. ..

Case Studies Whitepaper Fact Sheet

eBook Blog

Other Useful Resources