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Branding Headache? Here’s your painkiller. Joana Costa | October 2011

Droidcon 2011 - Branding Headache? Here's Your Painkiller

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Some useful tips and techniques for developing mobile apps across multiple different brands, presented by mobile developer, Joana Cruz e Costa, at Droidcon 2011.

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Page 1: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding Headache?Here’s your painkiller.

Joana Costa | October 2011

Page 2: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Here’s your painkiller

• Separate branding from development

• Avoid hassling developers with design issues

• Quickly build for multi-branded applications

• Re-use common branding assets

• Automate branding process

Painkiller Summary

Page 3: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Overview

Leading developer of mobile ticketing.

End of ticket queues by allowing passengers to quickly, securely buy and display train tickets on almost any mobile phone.

Masabi Overview

Page 4: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Overview

Masabi

Overview

demo

Page 5: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Overview

Many platforms, many brands

Other Phones

Page 6: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Here’s your painkiller

Developing for multi-branded mobile applications

Page 7: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Here’s your painkiller

Branding headache?

Page 8: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Here’s your painkiller

Resource project

Android specific resources

SVN commit

Update to head

Build.xmlCopies all resources from branded resources to the android res folder

Android run with branded res

strings

images

Android project

properties

Page 9: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Branding headache? | Here’s your painkiller

Layout folder – card_details_activity.xml

styles.xml

Not b

randed

bra

nded

Page 10: Droidcon 2011 - Branding Headache? Here's Your Painkiller

Make your life easy

Separate content from style

Standardize and automate

Focus on development by enabling other people to do the “boring stuff”!

Page 11: Droidcon 2011 - Branding Headache? Here's Your Painkiller

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