Driving traffic to your mobile site

How to Drive Traffic to Your Mobile Website

Brought to you by:

The Worldwide Leader in Mobile CMS

1-888-www.mofuse.com

How to Drive Traffic to our Mobile Website

Brought to you by:

The Worldwide Leader in Mobile CMS

-MOFUSE-8 www.mofuse.com

Check your desktop site analytics to determine what percentage of your traffic comes from mobile devices.

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© Copyright 2011 MoFuse Inc. 2

Why You Need a Mobile Website

Do you know how much traffic is coming to your

website from people browsing on their mobile phone?

With over 100 million mobile Internet users

U.S. alone, it is probably a lot. In fact, according to

Quantcast, the amount of web traffic from mobile

devices increased 110 percent last year in the U.S.

and even more globally.

But what experience are you delivering when a mobile

user visits your site? Is it hard to read? Not the

information they want? Or, have you designed

something for mobile browsers that let’s them quickly

get to the information they want when they are

mobile.

Keep in mind that on top of traffic coming directly to

your site, mobile search is becoming more

with 20 percent of all Google searches coming from

mobile devices. Up to one-half of all local searches

occurs on a mobile device.

Customers are searching for your business on mobile,

are you ready to address this growing audience?

you haven’t already created a mobile website, maybe

now is the time to join the other 50 percent of small

and medium size businesses that are planning on

building a mobile website in 2011.

So, What is a Mobile Website?

Most of today’s phones offer Internet access,

have you ever tried to navigate desktop sites from a

small screen? Not only do many sites use technology

that isn’t supported on phones (such as Adobe Flash),

they are simply not designed for a small screen

mobile user.

o you know how much traffic is coming to your

website from people browsing on their mobile phone?

100 million mobile Internet users in the

according to

the amount of web traffic from mobile

last year in the U.S.,

But what experience are you delivering when a mobile

user visits your site? Is it hard to read? Not the

information they want? Or, have you designed

something for mobile browsers that let’s them quickly

get to the information they want when they are

Keep in mind that on top of traffic coming directly to

your site, mobile search is becoming more popular,

coming from

all local searches

are searching for your business on mobile,

are you ready to address this growing audience? If

you haven’t already created a mobile website, maybe

now is the time to join the other 50 percent of small

and medium size businesses that are planning on

Most of today’s phones offer Internet access, but

sites from a

small screen? Not only do many sites use technology

’t supported on phones (such as Adobe Flash),

they are simply not designed for a small screen or a


A mobile website is located at an entirely different

URL (such as m.domain.com or domain.mobi,) and

has been designed specifically for mobile devices.

Mobile sites offer simple menus and make it easy to

navigate using a touchscreen or arrow buttons,

instead of a mouse or keyboard. It also puts front and

center the information a person who is mobile needs--

like location, hours, directions, contact info, and more.

For example, look at the difference between viewing a

standard website versus a mobile site:

So, You Have a Mobile Website…

Now What?

With MoFuse, your site will automatically recognize and format its content for over 5,200 different device types.

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MoFuse enables your site

to auto-detect mobile

browsers and redirect to

your mobile site.

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You can create a mobile site map with one-click using the MoFuse platform.

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The Basic Must-Dos for Driving Mobile

Once you’ve built your mobile website, you need to

make sure people find and visit it. To get started,

there are a few basic “must haves” for every mobile

website including:

1. Auto-detect & Redirect

The easiest way to get traffic to your mobile site is

push all your desktop traffic that is coming from

mobile devices to your mobile optimized website.

This is called a redirect. Instead of frustrating your

mobile visitor by making them browse your

desktop site on their mobile phone, you will make

them happy by providing just the content they

want in a way that is easy to use.

2. Create a Custom Domain Name

You can either purchase a special domain name,

like domain.mobi for your mobile site, or simply

create a subdomain, like m.domain.com. Either

one works but many large sites are using the

m.domain.com format.

CNN.com automatically redirects to m.cnn.com

3. Generate a Mobile Site Map

With 20 percent of all Google Searches coming

from a mobile device, having a search engine

optimized site is crucial. Generating and

submitting a mobile site map is the first step to

boosting your mobile search traffic. A site map

allows search engines like Google to accurately

index your mobile web content and make it

available for searchers.

Mobile Traffic

you need to

make sure people find and visit it. To get started,

there are a few basic “must haves” for every mobile

The easiest way to get traffic to your mobile site is

push all your desktop traffic that is coming from

mobile devices to your mobile optimized website.

This is called a redirect. Instead of frustrating your

r by making them browse your

desktop site on their mobile phone, you will make

them happy by providing just the content they

You can either purchase a special domain name,

like domain.mobi for your mobile site, or simply

create a subdomain, like m.domain.com. Either

tes are using the

CNN.com automatically redirects to m.cnn.com

With 20 percent of all Google Searches coming

mobile device, having a search engine

optimized site is crucial. Generating and

submitting a mobile site map is the first step to

. A site map

allows search engines like Google to accurately

and make it

The MoFuse platform

allows you to easily create

a QR code with a link to

your mobile website URL.

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Next Steps to Building your Mobile Website Traffic

Once you’ve taken care of the basics, you need to

think about what else you can do to make your

customers and prospects aware of your mobile site.

Remember the late ‘90s when every commercial, magazine ad, and brochure listed the newly created web URL for the brand? Mobile is like the early days of the Web and you need to put your mobile URL EVERYWHERE!

1. Advertising and Promotion

Include your mobile web address in all your

advertising and promotion including newspaper ads,

signage, business cards, coupons, email marketing,

newsletter articles, social networking sites, and more.

You might also want to put a MOBILE button on your

website with a link to your mobile site and info about

how to access it to create more awareness.

2. QR Codes

Let’s face it, entering long URLs into a mobile device

is not fun. An easier way to provide a link to your

website is by using a QR code. QR codes (

Response codes,) are two-dimensional barcode

can be scanned by a smartphone using a downloa

app. A QR code can be used to deliver a link to a

mobile site or some other content, like a video, menu,

or tasting notes. Once you create a QR code with a

link to your mobile site, you can put this code

everywhere including:

• Packaging and point-of-purchase displays

• Business cards, invoices, and letterhead

• Store signage

• Menus & table tents

• Advertising & coupons

• Billboards, and even television ads

Next Steps to Building your Mobile Website

Once you’ve taken care of the basics, you need to

think about what else you can do to make your

customers and prospects aware of your mobile site.

in all your

advertising and promotion including newspaper ads,

signage, business cards, coupons, email marketing,

social networking sites, and more.

ut a MOBILE button on your

website with a link to your mobile site and info about

how to access it to create more awareness.

Let’s face it, entering long URLs into a mobile device

ovide a link to your

QR codes (or Quick

dimensional barcodes that

using a downloaded

app. A QR code can be used to deliver a link to a

mobile site or some other content, like a video, menu,

Once you create a QR code with a

link to your mobile site, you can put this code

purchase displays

letterhead

Did you know the MoFuse

platform allows you to offer

click-to-call features on

your mobile website?

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Mobile site with click-to-call


3. Tap Your Social Networks

If you are active on social networks, let your fans and

followers know about your mobile site and encourage

them to bookmark it! Provide links from your

Facebook page, Twitter account, YouTube channel,

Flickr albums, and more.

Be sure to claim your venue on Google Places and

location-based social networks like Foursquare

Yelp to encourage check-ins. You may also want to

join location-based networks like CrowdBeacon

identify people in the area that are looking for a

business like yours.

4. Don’t forget Search Engine Marketing

In a recent study, Google reported that ninety

percent of smartphone users have looked for local

information, with 77 percent contacting a business via

phone or visit as a result.

Many of these searches (71%) are the result of an ad

exposure. With a third of smartphone users

mobile search ads, consider adding mobile search

into your marketing mix. Google AdWords makes it

easy to target ads by device type and location to

make the biggest impact. You can link visitors directly

to your mobile site, or even offer a click to call o

5. Measure Your Results

Once you’ve implemented these

best practices to drive traffic to

your mobile website, you will

soon see your visitor traffic grow!

Be sure to track your analytics to

better understand your most

popular pages, devices, and

locations so that you can adapt

your content and site design in

the future.

Mobile web analytics from MoFuse

If you are active on social networks, let your fans and

followers know about your mobile site and encourage

them to bookmark it! Provide links from your

Facebook page, Twitter account, YouTube channel,

Google Places and

based social networks like Foursquare and

ins. You may also want to

based networks like CrowdBeacon to

identify people in the area that are looking for a

Don’t forget Search Engine Marketing

inety-five

percent of smartphone users have looked for local

information, with 77 percent contacting a business via

Many of these searches (71%) are the result of an ad

of smartphone users noticing

bile search ads, consider adding mobile search

into your marketing mix. Google AdWords makes it

easy to target ads by device type and location to

make the biggest impact. You can link visitors directly

to your mobile site, or even offer a click to call option.

Mobile web analytics from MoFuse

Survey created using MoFuse


6. Ask Visitors what they Want

There is no better way to find out what your visitors

want than to ask them. Think about creating a survey

or questionnaire to ask what information your visitors

want to find when they are mobile. And don’t forget,

some people will want access to your full content, so

be sure to include a link back to your main site.

How Local Businesses Have Grown their Mobile Web Traffic

By implementing these simple steps outlined above,

businesses are experiencing phenomenal jumps in

mobile web traffic. Corolla Pizza, a local pizza

restaurant in Corolla, NC, began redirecting their

mobile browser traffic to their mobile site and

increased their mobile web traffic by 11,000%

Similarly, The Blue Point restaurant in Duck, NC went

from zero mobile visitors to 411 visitors in a day

redirecting their mobile browser traffic.

out what your visitors

to ask them. Think about creating a survey

or questionnaire to ask what information your visitors

want to find when they are mobile. And don’t forget,

ll content, so

be sure to include a link back to your main site.

their

By implementing these simple steps outlined above,

businesses are experiencing phenomenal jumps in

mobile web traffic. Corolla Pizza, a local pizza

restaurant in Corolla, NC, began redirecting their

mobile browser traffic to their mobile site and

11,000%!

restaurant in Duck, NC went

411 visitors in a day after


About MoFuse

MoFuse is the leading mobile web content

management platform. We provide an easy and

effective solution for businesses to build and optimize

their mobile web presence, with support for over

5,200 different device and browser combinations

worldwide. We make it easy to manage mobile

websites, landing pages, QR codes and mobile data

capture forms.

To learn more or get started building your own mobile

website:

Visit www.mofuse.com

Call 1-888-MOFUSE

content

n easy and cost

effective solution for businesses to build and optimize

or over

00 different device and browser combinations,

nage mobile

websites, landing pages, QR codes and mobile data

To learn more or get started building your own mobile

www.mofuse.com

MOFUSE-8

Technology

Driving traffic to your mobile site