Driving innovation for transformation

© 2012 WIPRO LTD | WWW.WIPRO.COM 1

Driving Innovation for

Transformation

How CIOs Can Capture the Opportunity in

Mobile Business Applications


How CIOs Can Capture

the Opportunity in

EMAs

HIGHLIGHTS

Popular business media is filled with articles

hailing mobility and Enterprise Mobile

Applications (EMAs) as the catalyst in the

next wave of business transformation. It’s

not hype. C-level executives are intrigued

by the possibilities.

Who should lead the effort to fundamentally

transform the way workers get things done?

We believe it's an opportunity for CIOs to

become organizational change agents by

applying their vast technical expertise.


The Consumer-Influenced EMA Mindset

Understand that the employees are mobile app experts. They have consumer-oriented

expectations, and consumer behavior points to a quick dismissal of apps that may be

visually appealing but provide little real value

To develop many apps in the hope of having a single hit is not affordable

For EMAs to be adopted—and, most important, for them to be transformational—you

have to solve a real problem and add real value. To achieve that, IT organizations must

operate like product teams

68 percent of smartphone owners open only five or fewer apps at least once a

week, and 80 to 90 percent of downloaded apps are eventually deleted. In fact, an

app that’s retained by 30 percent of consumers is considered truly sticky.

Fast Cycle Collaborative Engaging Iterative

These are all attributes of the new innovation process for IT


Adopting the Innovation Process

For this model to work, CIOs must nix long development cycles that are aligned with budget

cycles and prepare for rapid change and even a little uncertainty about what’s coming next.

Creating Transformational EMAs is about rapid experimentation and iteration.

We need a product development team layered into a traditional IT team — a

combined effort consisting of people capable of gleaning customer insights about what

they want to do, and translating those insights into high-value EMAs

Employees don’t necessarily know what they want or what will help them. The team

must take the time to walk in their shoes, closely observing them and asking

questions

Companies insist that their teams focus on new insights first and technology

second in order to consistently hit the mark

The serious innovators will challenge their teams to force-rank customer insights

and then, and only then, have their teams create solutions for the biggest one they find


Next Steps

Link change to business strategy

What is the transformation you’re aspiring to? What are some modest approaches you can start with? Identify the functional areas that affect these goals and how EMAs—and what kinds of EMAs—can help achieve the targets.

Start the innovation process a step at a time

Get feedback, learn, iterate. Repeat. It’s a cycle that requires patience—even with success— and perseverance. Inevitably something won’t work and you’ll have to backtrack.

Communicate EMA’s benefits and "sell" it

Marketing team can assist with that by leveraging the insights you originally gleaned from potential users as a guide to communicate the benefits of this new "product”.

Incentivize potential users to download and try it

You must listen to their feedback to improve it, replicate it in another context, or be ruthless about retiring it if it winds up with low perceived value.

This approach is a radical departure for IT departments and CIOs, but it’s crucial.


Food for Thought

Mobility is in the process of changing the way we work

and run our businesses, and creating transformational

EMAs is one of the most absorbing challenges CIOs

have ever faced

Collaborative EMAs from third-party providers can

offer incremental improvements in your business—but

that's not transformational. To achieve the full potential

of mobility to reinvent the business, one must evolve

one’s IT development process into one based on

innovation and user insights

Today’s C-Suite is looking for that crucial competitive

edge, and they believe Transformational EMAs are

the answer. It’s up to CIOs to deliver


For more details please visit the link below:

http://www.wipro.com/Documents/resource-

center/Driving_Innovation_for_Transformation_How_CIOs_

Can_Capture_the_Opportunity_in_Mobile_Business_Applic

ations.pdf

http://www.wipro.com/Documents/resource-center/Driving_Innovation_for_Transformation_How_CIOs_Can_Capture_the_Opportunity_in_Mobile_Business_Applications.pdf





http://www.wipro.com/Documents/insights/assessing-the-bounties-and-boundaries-in-big-data-analytics.pdf


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