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This presentation on Driving business forward using social networks and digital marketing, was delivered by Darshana Seetah, Trainer/Developer at Knowledge Seven, on Friday 18 January 2013. This presentation was delivered during a Knowledge Seven free seminar organised to create awareness about how social networks, mobile & cloud technologies could be used to drive innovation and grow business.
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Driving business forward
with Social Networks & Digital Marketing
Darshana Seetah
Communicating value of your business to customers
Outbound Not interactive
Not targeted Constrained
Conventional Marketing Strategies
Business
Busyness
The world of new marketing
Building relationships...
What it takes to be a digital marketer?
Measuring through Analytics
SEO
CMS
Leveraging Social Media
Content Management System (CMS)
Content● 3 C's● Structured● Valuable & Viral● Visually Appealing● SEO Friendly
Leveraging Social Media
● Blogs● Online Ads● Websites● Social networks
SEO: Moulding Perceptions
Measuring through Analytics
Digital Marketing
outreach
engagement
innovation
trust
delivery
expectationscredibility
optimism
Thank you I gratefully acknowledge the following photographers for their amazing work.
SLIDE FLICKR USERNAME
4 dolfi
7 candacejean
9 dolfi
10 Tiffibunny
12 CubaGallery
