Driving an Architecture for Government and Defense

2010 Collaboration Launch & SummitRick McConnell, VP

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Ben Alves, Operations Director, US PS Collaboration Sales

The New Collaboration Experience:Driving an Architecture for Government/Defense

Broad Government Pressures…

� Controlling/Reducing costs

� Increasing community access to people and resources

� Improving communications and collaboration internally

& externally

� Delivery of new critical services

� Controlling/Reducing costs

� Increasing community access to people and resources

� Improving communications and collaboration internally

& externally


© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2


� Increasing resource productivity

� Delivering mobility while protecting privacy,

information, and infrastructure

� Business Continuity


� Increasing resource productivity

� Delivering mobility while protecting privacy,

information, and infrastructure

� Business Continuity

The challenge today for government is to keep pace with evolving

communication & service demands while controlling costs and

dramatically improving internal efficiencies.

� Multilateral Defense Operations

� Heterogeneous Environment

� Interconnected Defense

Operations Impact

� Operations Anywhere

� Device Flexibility

� Trust at a Distance

� Expertise/Info on

Personal Factors

The Need for a New Approach in DefenseTraditional tools do not address these challenges

� Dispersed Service Personnel

� Video as a Planning Tool

� Rapid Mobility and Int’l

Market Trends


� Interconnected Defense Networks

� Siloed Tools, Applications & Organizations

� Expertise/Info on Demand

� Rapid Mobility and Int’l Deployments

� Connecting with the home front

Challenges…

� Budget shortfalls driven by reduced tax base and

economic challenges

� Sustainability issues at the Agency, Department and

Federal level

� Increasing demand for services

� Budget shortfalls driven by reduced tax base and

economic challenges

� Sustainability issues at the Agency, Department and

Federal level

� Increasing demand for services


The challenges to collaboration continue to mount and often

overwhelm your ability to support effective and efficient workflow,

citizen service and communications

� Declining citizen standard of living and quality of life

� Increasing need for accountability and transparency

� Ability to deliver streamlined and operationally efficient

services

� Attract, train and retain next generation of employees

� Declining citizen standard of living and quality of life

� Increasing need for accountability and transparency

� Ability to deliver streamlined and operationally efficient

services

� Attract, train and retain next generation of employees

Multiple Transitions Driving Change…

$38B Total Addressable Opportunity by 2012 (GMV)

In 2013, 90% of traffic on networks will be Video (Cisco VNI)

5 billion mobile cellular subscribers, over ½ billion accessing the Internet (ITU, Strategy Analytics)


Nearly 1/3 of the Collab market will be Hosted by 2013 (Gartner, IBSG)

Android is now the #1 OS for new smartphone buyers (Nielsen)

40% of professional PC’s will be managed under a hosted virtual desktop model by 2013 (Gartner)

Each month 30 billion pieces of content are shared and 500 billion minutes are spent on Facebook (facebook.com)

…and a Unique Set of Requirements

Pervasive VideoCloud-based Collaboration


Desktop Virtualization

MobilitySocial Software

Text Voice, Video

of

Part

icip

ants

Collaborative Tools

Many

Changing the Way We Work

Discussion Forums

StreamingVideo

Wikis Blogs Contact Center

Social Networking

Video Events

Social Video


Num

ber

of

Part

icip

ants

One

Expanding Collaboration to include Broader, Richer Interactions

Documents

IM

Email

PersonalTelepresence

Voicemail

Wikis Blogs Contact Center

Conferencing

Desktop Video

Group Telepresence

Voice

VirtualVirtual

VideoVideo

Key Market Transitions:

The Workspace of the Future

Key Market Transitions:

The Workspace of the Future

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 8

MobileMobile

VirtualVirtual

SocialSocial

Collaboration is Equal PartsProcess, Culture and Technology

Process

CultureTechnology


Collaboration isn’t just about technology.We’re using collaboration to change the way we work

- John Chambers, CEO of Cisco

CultureTechnology

Business Value in Government


Operational ROI

Productivity ROI

Strategic ROI

� Cost Avoidance

� Travel Savings

� Process Optimization

� EnhanceCustomer/Constituent Interaction

� Reduce Time to Market

� Integration of Core Apps w/ Collaboration tools

� BusinessTransformation

� Pursuit of New Markets

� Preserve Vision and Enablement Strategy

Business Value in Defense


� Leverage legacy defense network infrastructure

� Reduced travel expense for operational planning

� Real-time presence information for servicemen/women

� Faster mobilization time for troop deployments

� Collaboration with Multinational Defense Forces and Joint Commands

� Home Front integration through social networking

Operational Productivity Strategic

THEN NOW

Essential Elements of Collaboration

PEOPLEInside my organization

Dispersed, mobile teams

CONTENTDocuments,

Video, Voice

COMMUNITIES Hierarchy Self-organizing


CONTENTDocuments, Text

Video, Voice

CONTEXT SearchInformationfinds you

SECURITYInside the firewall, walled off

Inclusive, selective,policy-based

DEPLOYMENT On premise Cloud, hybrid

Wide Variety of Collaboration Needs

Real World Collaboration is Diverse, Complex


Wide Variety of Collaboration Technologies

Mobile, Office, Home, Inter-Company Smartphones, Tablets,

Laptops, Thin Clients

Video, Voice, Web,Social, Business Apps

Cloud On-Premises

ANY CONTENTANYWHERE ANY DEVICE

INTEGRATED COLLABORATION EXPERIENCEWide Variety of Collaboration Needs

Need a Holistic, Architectural Approach


Wide Variety of Collaboration Technologies

Video handled as Easily as Voice, Data

Flexible Access to/from All Clients

Richest Experience in Any Location

Secure Intra- and Inter-Company Communications
