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To drive sales and increase
customer loyalty, online retailers
need to use the best features of
their platforms. Magento is one
of the most powerful
ecommerce platforms,
especially when you implement
good extensions.
We’ll take a look at two extensions
built to drive sales and make your
ecommerce site more powerful.
Let’s see what stored payment info
and recurring profiles can do for
your Magento site.
CIM – Customer Information
Manager
o When paired with a payment gateway, a
CIM module will give your customers the
option to save their info for future purchases
o Users can manage preferences from the
user-facing admin section of their account,
giving them control over their info
o If you’re not using a CIM module extension
on your Magento site, here are some
reasons why you should:
Quicker, Easier Checkout
o Saved payment info makes the checkout
process much simpler
o There’s no sacrificing security – CIMs
maintain exceptional info security
o Mobile transactions are smoother and
easier for the user – the CIM transfers
seamlessly between all devices
Better User Experience
o An easier, more straightforward checkout
process improves customer experience
o Complicated, lengthy checkout
processes are one of the top reasons for
shopping cart abandonment
o Using a CIM can help combat high
shopping cart abandonment rates
67% of carts are abandoned before
purchase
More Security for Repeat
Customers
o Loyal customers are your most valuable
customers
o A good CIM reduces the number of times
your return users have to enter sensitive
info
o Your frequent customers will know their
information is safe and stored at the same
time
Promotes Customer
Loyalty
o By improving user experience and making
life easier for your return shoppers, you’re
creating loyal customers
o You’re also laying the groundwork to be
able to create a customer loyalty
program
Magento Recurring
Profiles
o Recurring profiles and extensions that help
you manage this feature are another
driver of sales for your Magento site
o For sites that sell consumable products, a
recurring profile is an amazing feature
o Here, orders can be stored and
scheduled in advance
What can Recurring
Profiles do?
o Recurring profiles are great for sites that
sell subscriptions (like monthly pet boxes)
or products with auto-refresh (like
skincare)
o Even better, each sale is billed and
invoiced separately so there’s no need to
worry if charges have been made
successfully
o Let’s take a look at everything Recurring
profiles can do for you:
Set Your Schedule
o Customer Defined Start Date: allow (or disallow)
your customers to determine their own start date
o Schedule Description: Set a friendly confirmation
and description of their schedule
o Maximum Payment Failures: Choose the
maximum number of payment failures allowed
before the profile cancels itself
o Auto Bill on Next Cycle: This works with payment
failures – you can either choose to have Magento
attempt to bill for all missed payments on the next
scheduled payment or elongate the billing period
Tell Magento How and
Why
o Billing Period Unit: these are the units you’re billing
by – Days, Months, Years
o Billing Frequency: determine how many billing
period units should recur – if you offer a year
subscription, you would enter the value 12
o Maximum Billing Cycles: set a limit on how long
the recurring profile should continue – it’s important to note that if this is left blank, the profile
will only end when a user or administrator tells it to
Trial Periods for Discounts
and Promotions
o Trial Billing Unit: the billing unit you want to give
away
o Trial Billing Frequency: the number of periods in
your trial
o Maximum Trial Billing Cycles: determine when the
trial billing cycle will end – once, twice, is it never-
ending?
o Trial Billing Amount: determine the amount you
want to charge – if the recurring charge is $10,
entering $5 means the trial price will be effected
by 50%
Initial Fees for Overhead
Costs and More
o Initial Fee: specify if there is an additional fee that
should be charged on the start date – this is not a
recurring fee
o Allow Initial Fee Failure: if you set this feature to yes, the profile will continue even if the initial fee
failed billing
These are just two features and extensions for Magento
that can make your ecommerce site sing.
The best way to drive sales
is to give your customers
what they want – a better
user experience is the way
to do that. Our CIM and recurring profiles
extensions were built with you,
and your customers, in mind.
To learn more about the services,
solutions, and extensions we
offer, visit our site.
Feel free to reach out to us at
717.431.3330
