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With improving bandwidth allowing ever easier and smarter communication the question isn't whether to use Apps and video content to engage people but how to create them quickly and efficiently, whilst delivering the highest quality results. This session will highlight and give simple, best practice guidelines on key technologies allowing team collaborative creation of video, app production embedding video and the emergence of digital magazines as a means of monetizing what you've created. You will learn: Apps, ePubs and PDFs - what's best and when? How to simply create digital magazines and brochure Apps? How to capture and edit HQ video without the need for learning complex software? How to collaboratively edit your video content easily between people, departments and countries? How to integrate with your social media?
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APPS AND VIDEO COMMS
5 THINGS YOU NEED TO KNOW
Presented by Richard WestDirector of Innovation
1. TOMORROW’S CONSUMER
1. TOMORROW’S CONSUMER
Morgan Stanley Research
USER ENGAGEMENTS
Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey
• 25% smartphone owners use a tablet
• 25% pay to watch videos
• 50% + tablet owners prefer to read news, magazines & books on tablets vs. paper
• 60% read books on their tablets
USER ENGAGEMENTS
Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey
• 25% smartphone owners use a tablet
• 25% pay to watch videos
• 50% + tablet owners prefer to read news, magazines & books on tablets vs. paper
• 60% read books on their tablets
2. MAKE IT COMPELLING...
2. MAKE IT COMPELLING...
Source: The Nielsen Company
Apple iPad Apple iPhone All Connected Device Owners
I enjoy ads that have interactive features
I am more likely to look at ads if they have an interesting video
I am more likely to click on ads that aren’t simple text ads
Ads on my connected device are new and interesting
I like to see what ads can do on a connected device
Receptivity to Advertising
49%
40%
39%
46%
26%
27%
40%
25%
25%
39%
20%
19%
37%
23%19%
ANALYTICS
3. YOU CAN MAKE MONEY...
3. YOU CAN MAKE MONEY...
DELIVERY - ITUNESPreview Purchase Apps Manage Subscriptions
MONETIZE - NEWSSTAND
MONETIZE - INTEGRATION• Backend subscription
integration
• Opportunity to bundle offers, coupons, make the magazine digital available and more actively work with promotion of the digital product.
4. NOT JUST EXTERNAL...
4. NOT JUST EXTERNAL...
Enterprise AppiTunes or Android Store
CORPORATE CHANGES
TabTimes Feb 2013
1 in 4 enterprises will have their own app store by 2017
“BYOA is now ‘as important’ as BYOD”
Pentagon plans to welcome Android and iOS devices starting in 2014
* Gartner Feb 2013
5. NOT JUST...
5. NOT JUST...
SO HOW DO WE DO IT?
DREAMTEK PHILOSOPHY
It’s about creating an immersive, intimate, experience.
1
2Make Apps that feel like they were made for the device.
3Create a simple and flexible system that lets creators do what they do best: designing, telling stories, connecting with their audience.
Managed Back-Office:-‐ Synchroniza-on of user accounts across mul-ple pla6orms & devices-‐ Mul--‐app content management-‐ Library management-‐ Push No-fica-ons Console-‐ Purchasing logic and subscrip-ons-‐ Analy-cs(downloads, unique customers, clics, page views, ....)-‐ Connect to LMS-‐ Etc
Shared Creation
-‐ Rich interac-vity-‐ Collabora-ve Work-‐ Audit and track
Easy Distribution of content:
-‐ Google Hangouts-‐ Adobe Connect-‐ Adobe Media Server-‐ Or build totally customized apps
Create, Share, Manage, Engage
Simplify the creation process
-‐ Easy capture tools-‐ Simple to use / no complex installa-on
Open Standards
CREATECapture and Communicate
ENGAGEFresh Tunes Africa / Fresh Tunes Arabia
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T: 0845 6006122 E: [email protected] ǁǁǁ͘ĚƌĞĂŵƚĞŬ͘ƚǀ� � ƚǁŝƩĞƌ͘ ĐŽŵͬĚƌĞĂŵƚĞŬ� � ŚƩƉƐ͗ͬͬǁǁǁ͘ĨĂĐĞŬ͘ĐŽŵͬĚƌĞĂŵƚĞŬ͘ƚǀ
£349 per month including 5 x 100 person classrooms
Dreamtek high quality video pod for high quality streamingSupport and set up
Based on a one year contract*
*Subject to Adobe Connect Licensing
The broadcast pod
Hangouts
SHARE AND MANAGE The VF Hub
The VF Hub
Collaborate
The VF Hub
Audit and Approval
The VF Hub
Track
Analytics
ENGAGE
Google Hangouts
NJF App
Close up - Fresh Tunes Africa / Fresh Tunes Arabia
CONTACT USwww.dreamtek.tv0207 078 8855
