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How Internet marketing changes once we rehumanize the web.
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Don’t Scare
social media and how it aligns
with business strategy
Me!!!chris broganpresident
New Marketing Labs
twitter hashtag: #iabcseattle
who is this strange man and why should you listen?
http://www.chrisbrogan.com
http://twitter.com/chrisbrogan
mediasocial
communication the real difference
communication the real difference
Cafe-Shaped Conversations
social media stuffblogs | podcasts | video
wikis | social networks | etc.
inside | outsideinside: collaboration
outside: communication
communicationreally, social media is about
new tools and strategies
communication ads finding context
communication ads finding context
communicationreally, social media is about
re-humanizing business
communication make our own meaning
communication our own business voice
communication connects brands to people
communicationyour phone isn’t a strategy.
it’s a tool.
why all the fuss?two-way, interactive, diy,
crowdsourced, 1-1, async
why all the fuss?two-way, interactive, diy,
crowdsourced, 1-1, async
why all the fuss?two-way, interactive, diy,
crowdsourced, 1-1, async
dellblog | community site |
content blog | presence
gmgmnext | podcasts | blogs
whole foodsblogs | podcasts | presence
comcastpresence
ibmblogs | podcasts | networks
virtual worlds | presence
about branding
how the web changes the
voice of your product/svc
about brandinghow the web changes the
voice of your product/svc
my brand storymy take on the future of
brands, plus personal branding
put our toe inthe strategy behind
the tools
a sample strategygoal: warm up prospective buyersstrategy: home base / outposts / passportsstep: build a home basestep: build outpostsstep: build passports and presencestep: LISTENstep: make a distribution chain of “helpful”
getting the boss on boardgoal: get this through the budgetstrategy: bridges and needlesstep: align everything with traditional commsstep: find simple needles. NOT commonstep: chunk, chunk, chunk (3 mos)concept: the beauty of pirate ships
strategieslead gen | awareness
customer service | diy
first stepslistening | commenting
passports
Listen
second steps community | conversation | participation | DIY
third steps build armies
third steps build armies
advicetake small bites. find new
roi. follow the lab rats.
sample projects sales or lead gen blog.
sample projects sales or lead gen blog.
the most words on any of my slides.awareness / attention / reputation / trust
be there before the sale
be helpful
be “one of us”
connect, connect, connect
share as much and as often as you can
don’t be afraid to sell ; be afraid to sell impersonally
build cafe-shaped conversations
give your ideas handles
build armies
questions?this is where I can be
really helpful.
chris [email protected]+1-617-759-3639twitter.com/chrisbrogan
