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Don’t Get Lost On The Road to Building Your ProductUncubed NYC 2015Niels TindbaekVP Product
We help consumers find great businesses to buy from …and we help business improve and win because they offer great customer experiences
What do you want to achieve?
Typical Product Roadmap
Typical Process
EngineersProduct
UXDesignData
Decide what to build
Building Customers
Objectives Based
EngineersProduct
UXDesignData
Decide what to achieve
Discover and deliver
Customers
Corp Strategy
It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do
Steve Jobs
“”
Team Promises
No deadlines, and no surprises
Challenge everything
Data driven
Test assumptions
Build the absolute minimum
Portfolio Health
TRUSTBOXWIDGETS
CONSUMERWEBSITE
SHOPIFYINTEGRATION
TECH/SCALE USABILITY COMMERCIAL
Fix?
Strategy Portfolio
Objectives & Key Results
1-3 OKRs for each team, per quarterSet by the team
ObjectiveDescribe what you want to achieve and why
Key ResultsWhat does success look likeUp to 5 Key ResultsMeasureableAmbitious
Q4 OKRs - Team A
O: Encourage consumers to review more businesses, to increase our relevance among other consumers
KR1: Grow average number of businesses reviewed per US consumer within 1 week by X%
Tech O: Scale our review data architecture to keep up with current growth
KR1: Support X growth rate in reviews for the next Y months
Long term effect - short term validation?
High Level Objective Key Results
Quarterly Team Objectives
Quarterly Key Results
Validate daily, weekly
Annual
What do you want to achieve?
Great resourcesHow Google Works by Eric Schmidt and Jonathan Rosenberg
Marty Cagan - svpg.com and course
at jobs.trustpilot.com