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A presentation to inspire a group of architects to change they standard behavior. By sharing more and by participating online in discussions about their field of expertise they could gain more advantages than by keeping everything for themselves.
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Don’t Be a Dinosaur
Rick Mans - Social Media Evangelist
Don’t miss the social media boat
WHAT IS THAT SOCIAL MEDIA THING
The social media boat?
The switch
Publishing is complex and limited to few traditional media and online
merchants
Value is created by aggregating content
(portals)Easy and free publication for all
Value is generated by tools allowing to publish easily
Mai
nly
narr
ow b
and
Mai
nly
Broa
dban
d
2004 2005
Traditional media
Alternative media
Google search
Flickr
Wikipedia
netvibes
Web 1.0 Web 2.0
Broadband is (becoming) a right in Spain and Finland
Technology and social factors have converged over the past few years to create a phenomenon called social computing
TECHNOLOGY Cheap hardware and software reach the masses. Simple devices that anyone can operate.
SOCIAL CHANGE Consumers look for cost and time efficient technologies, ways to make their voices heard. Younger techno savvy generations pioneer the use of personal networks and viral communication.
Source: Forrester (2006) – Social Computing.
Internet statistics
• 100 billion – The number clicks per day• 55 trillion – links on the Internet• 5% - The percentage of global electricity used for the Internet• 90 trillion – The number of emails sent in 2009• 81% – The percentage of emails that were spam.• 200 billion – The number of spam emails per day (assuming 81% are spam).
• 1 million - IM messages per second• 8 terabytes – Traffic per seconde• 234 million – The number of websites as of December 2009.• 47 million – Added websites in 2009.
Social Media statistics• 20 – Hours of video uploaded every
minute onto YouTube• 600k - new members on Facebook
per day• 900.000 -The number of blogs posts
put up every day• 700 million – The number of photos
uploaded per day on Facebook• 350 million – People on Facebook.• 50% – Percentage of Facebook users
that log in every day.• 500,000 – The number of active
Facebook applications.• 84% – Percent of social network sites
with more women than men.
• 1,73 billion – Internet users worldwide (September 2009).
• 18% – Increase in Internet users since the previous year.
• 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
• 27.3 million – Number of tweets on Twitter per day (November, 2009)
• 57% – Percentage of Twitter’s user base located in the United States.
• 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
Consumers on the W
eb 2.0
Teens aren’t that Internet savvy
YOU SHOULD HAVE STARTED 6 MONTHS AGO
If you want to do something with social media right now
Robin Dunbar
150
Make it scalable
I prefer to make other people famous, as it scales better.
YOU ARE JUST A NAME ON A LIST NOT A MEMBER OF A COMMUNITY
I already have an account on….
EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP
When you are in social media
HANDBOEK COMMUNITIESErwin Blom
Way of working
• Crowdsourcing• Prepublishing• Get the buzz going• Story telling• Peer reviews
Free version
• In the first hour 1000 downloads and 200 mentions on Twitter
• 5000 downloads in 12 hours• No impact on physical book sales
Just the reach on Twitter
ZEEUWIERJENEVERPetra de Boevere
Co-creation and Crowdsourcing
€0 for Marketing and Press releases
Everybody was involved before the product was actually there
Everybody could help to shape the final product
Already for sale in 55 liquor stores
PROJECT BOOK CHUNKAlex Osterwalder
Early access for $24
• first & exclusive access to raw book content• influence authors• x installments of book chunks (in a non-linear order – as we
write them)• 50% discount off the final book (approx.)• participate in exclusive book chunk webinars• access to templates• being part of the business model innovation community
Why
• To share early and to test ideas• To draw on your experience• To build a community and engage people• Because it’s fun
WHAT IS IN IT FOR YOU
Building meaningful relationships
• With your friends and colleagues• With people you don’t know (yet)• Build trust
Increased visibility
Become the go-to-expert
Mind sharing and insight
• Get new insights (for free)• Help others• Get feedback and input from experts• Share your information
(Business) Opportunities
• You can be connected to more people• More people will be able to find you• They will be aware of your expertise
Goldrush
Just like the gold rush, this is going toend…what are you waiting for?
Rick Mans
[email protected]+31 6 512 10 144
http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans