Does Social Media

Matter?

Revitalize Your Social Media Efforts NOW!

Curtis R. Rogers, Ed.D., Communications Director

Quick survey Does your organization use Facebook? Twitter? YouTube? LinkedIn? Flickr? Pinterest? Others?

66% of online adults… As of February 2012, 66% of online

adults use social networking sites. Find more social networking stats at

http://www.pewinternet.org

DISCUSSIONWhy are these statistics important?

How can you use statistics like these?

How is your industry changing?

Social Media Policies Does your organization

have a social media policy?

Make it a separate policy or part of employee handbook.

Don’t reinvent the wheel!

Steps to developing a Social Media Policy

More stats!

Mobile + apps Statistics The number of

smartphones shipments is expected to be almost one billion in 2015

This billion will be dominated by Apple, Google and Microsoft, who will enjoy 90% of market share with their respective platforms

Social commerce Sales via social commerce

expected to reach $30 billion in five years

by 2015 brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 Billion

Social media for business statistics 58% of businesses saw a

drop in marketing costs by moving to social marketing

78% of women are happy to share what brand they prefer, compared to 74% of men

Pinterest statistics 2012 In February 2012

Pinterest had 10.4 million users

Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history

Twitter statistics 2012 In February 2012 Twitter had 500 million

registered users (approx 200m active) Twitter users send 175 million tweets

each day The top three countries on Twitter – USA

(108 million), Brazil (33 million) and Japan (30 million)

Facebook statistics 2012 In February 2012 Facebook had 850

million users Of the 850+ million Facebook users,

31% check in more than once a day

LinkedIn statistics 2012 In February 2012 LinkedIn

had 135 million users 50% of LinkedIn users have

a bachelor’s degree or higher

There are 2 million companies on LinkedIn

General Internet statistics 2012 In one day on the Internet:

Enough information is consumed to fill 168 million DVDs 294 billion emails are sent 2 million blog posts are written (enough posts to fill

TIME magazine for 770 million years) 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 17 million visit Pinterest 4.7 billion minutes are spent on Facebook 532 million statuses are updated 250 million photos are uploaded 22 million hours of tv and movies are watched on

Netflix 864,000 hours of video are uploaded to YouTube More than 35 million apps are downloadedhttp://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-

2012/

What are your thoughts?

Discussion What unique ways has your organization

used social media?

Social Media Management Tools

Learning Exercise

Think about Social Media, the communities you serve, and your organization.

In small groups, take 6½ minutes to discuss: How to make social media more effective for

your organization. When you get back to work, what are your

next steps?

There will be time to volunteer your results!

Resources available from the SC State Library or your local public library

Doing social media so it matters by Laura Solomon Cracking the new job market : the 7 rules for getting

hired in any economy by R. William Holland. Social media analytics : effective tools for building,

interpreting, and using metrics by Marshall Sponder. Mining the social web by Matthew A. Russell. The social media survival guide : strategies, tactics,

and tools for succeeding in the social web by by Deltina Hay.

ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.

THANK YOU!Curtis R. Rogers, Ed.D., Communications Director