Does Connected TV democratise content?

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Make better business decisions

09/04/2023

Does connected TV democratise content?

Giles Cottle

Principal Analyst

Informa Telecoms & Media

IBC, 10th September 2011


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Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years


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The unstoppable rise of the TV manufacturers?

Biggest connected TV winners: TV manufacturersBiggest losers: operators


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3 reasons TV manufacturers may not rule the content ecosystem

HTML5 on the TV will weaken the hold that the device manufacturers have on the screen

The second screen

Common(ish) platforms

HTML5


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So what happens next?

5 predictions/key points


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#1: Disintermediation will not be that easy to pull off

Disintermediation checklist:CAPEXConsumer brandMarketing capabilitiesEPG positioningAd sales capabilitiesBilling/paymentsMultiscreen capabilitiesUI expertiseContent curation


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#2: Broadcasters will become primarily promoters, not schedulers


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#3 The “disintermediated” will use connected devices too

DirecTV – NFL Sunday Ticket via PS3; Multiroom with Samsung (powered by RVU)


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#4: The rise of “smart lean-back viewing”

Peer/social recs.

Advanced TV search

Personalised EPG

EPG surfing

Channel surfing

Less effort

More effort

Smart recs.


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#5: The big screen will get dumb(er)

Navigating/ controlling TV UI

Personalising the big screen

Complementary interactions

Content search

Second screen viewing

Direct interaction with user program

Social features

Primary viewing

M6 Replay, Lovefilm etc

“Big screen” apps

11/09/2009

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09/04/2023

Thank you

Giles Cottle

Principal Analyst

Informa Telecoms & Media

[email protected]

@gilescottle

11/09/2009



09/04/2023

11/09/2009



09/04/2023

Technology

Does Connected TV democratise content?