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www.informatm.com ©Confidential
1
Make better business decisions
09/04/2023
Does connected TV democratise content?
Giles Cottle
Principal Analyst
Informa Telecoms & Media
IBC, 10th September 2011
www.informatm.com ©Confidential
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Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years
www.informatm.com ©Confidential
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The unstoppable rise of the TV manufacturers?
Biggest connected TV winners: TV manufacturersBiggest losers: operators
www.informatm.com ©Confidential
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3 reasons TV manufacturers may not rule the content ecosystem
HTML5 on the TV will weaken the hold that the device manufacturers have on the screen
The second screen
Common(ish) platforms
HTML5
www.informatm.com ©Confidential
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So what happens next?
5 predictions/key points
www.informatm.com ©Confidential
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#1: Disintermediation will not be that easy to pull off
Disintermediation checklist:CAPEXConsumer brandMarketing capabilitiesEPG positioningAd sales capabilitiesBilling/paymentsMultiscreen capabilitiesUI expertiseContent curation
www.informatm.com ©Confidential
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#2: Broadcasters will become primarily promoters, not schedulers
www.informatm.com ©Confidential
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#3 The “disintermediated” will use connected devices too
DirecTV – NFL Sunday Ticket via PS3; Multiroom with Samsung (powered by RVU)
www.informatm.com ©Confidential
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#4: The rise of “smart lean-back viewing”
Peer/social recs.
Advanced TV search
Personalised EPG
EPG surfing
Channel surfing
Less effort
More effort
Smart recs.
www.informatm.com ©Confidential
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#5: The big screen will get dumb(er)
Navigating/ controlling TV UI
Personalising the big screen
Complementary interactions
Content search
Second screen viewing
Direct interaction with user program
Social features
Primary viewing
M6 Replay, Lovefilm etc
“Big screen” apps
11/09/2009
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09/04/2023
Thank you
Giles Cottle
Principal Analyst
Informa Telecoms & Media
@gilescottle
11/09/2009
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09/04/2023
11/09/2009
Click to edit Master title style
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09/04/2023