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1. MELLOW CONSULTING
We are a technology-enabled business consulting
firm. We help organisations & people optimise
resources, innovate and disrupt.
2. MELLOW COMPANIES
Occasionally, once we have equipped our clients
with all the tools necessary to become sustainable,
we reach a point where partnering is the only
thing that makes sense for us to keep growing. This
happens when the project aligns with our mission
to fix anomalies in the market.
To create balance. To harmonise. To evolve.
OUR STRUCTURE
MELLOWSERVICES
TECHNOLOGY:
• TAILOR-MADE SOFTWARE
• BUSINESS INTELLIGENCE
• MOBILE APPS
• E-COMMERCE IMPLEMENTATION
• CLOUD DIAGNOSIS & OPTIMISATION
• CTO ROLE
BUSINESS STRATEGY:
• INNOVATIVE BUSINESS MODELING
• PROCESS INNOVATION
• CUSTOMER EXPERIENCE
• SALES LEAD GENERATION
• GOVERNMENT RELATIONS
MARKETING:
• DIGITAL MARKETING STRATEGY
& IMPLEMENTATION
• APP INSTALLS CAMPAIGNS
• CONTENT CREATION
• PUBLIC RELATIONS
DESIGN:
• USER EXPERIENCE (UX)
• PRODUCT AND USER INTERFACE (UI)
• BRANDING
• INFORMATION ARCHITECTURE
THE TEAM
CARLOS ROCA Co-founder & Managing Partner
ALEJANDRO MONTAÑOManaging Partner & Business Development
PATRICIO AZNARCo-founder & Managing Partner
A P P R O A C H D I A G N O S I S K I C K O F FD E S I G N I M P L E M E N TA T I O N END OF PROJECT + FOLLOW UP
Meet the client
-
Understand
client´s needs
-
Preliminary problem
diagnosis
-
Assess and diagnose
client´s situation
-
Write assignment
proposals to client
Define and
analyze data
-
Compare findings with
client's needs
-
Market
Analysis
-
Define services
required
-
Objectives/Deliverable
Identify/develop solutions
-
Evaluate options
-
Design products adapted
to customer’s needs
-
Make recommendations
-
Create proposal with
timeline & required
services
-
Obtain client feedback
and approval
Have a kick off
meeting to set the
objectives and
next steps
-
Share strategy
to reach the
expected results
Report advances
monthly
-
Manage the
implementation plan
-
Ensure key
milestones are met
-
Test before delivering
-
Evaluate
Final delivery
-
Final report
-
Follow up, to ask
if there are more
needs to fill
1 . 2 . 3 . 4 . 5 . 6 .
CONSULTING PROCESS
At this point, due to the process, it is frequently common that the client asks for extra
functionalities not planned. If needed, the PM will notify about extra time and costs.
Client approves document
Client wants changes
1. IDEA
Client has an idea,
then contacts Mellow.
Mellow’s Product Manager
talks to client and generates
a project brief based on the
specific necessities. This brief
will guide the whole project.
2. PROJECT DEFINITION
Product Manager reviews the
brief with the development team
and waits for technical documents
that include time, check-list of
functionalities, reach, etc.
3. TECHNICAL DOCUMENTS
5. MEETING (PM+CLIENT)
9. DEVELOPMENT TEAM STARTS PROJECT
Design sends the final
wireframes to the Development
team, which will punctually review for
extra or missing functionalities. (Based
on the technical document).
6. FULL WIREFRAMES 7.MEETING (PM+CLIENT)
4. MEETING (PM+CLIENT)
PM presents the technical
document to the design team
and asks for 3 to 5 visual references.
(First design approach of some
key o relevant screens)
8. FIRST DESIGN APPROACH
Client approves document
Client wants changes
Client approves wireframes
Client wants changes
DEVELOPMENT PROCESS
WORLDWIDEThere will be 2.6 billion smartphone
users in the world by 2017
4.5 BILLON USD WERE SPENT ONLINE
THROUGH BLACK FRIDAY ON 2015
Facebook has 1.59 billion active monthly users
175 billion USD were spent in online advertising in 2015
130 BILLION APPS HAVE BEEN DOWNLOADED
FROM APPLE’S APP STORE SINCE 2008
There are 275 million registred domains
2.05 BILLION USD WILL BE SPENT IN
E-COMMERCE IN 2016
TECHNOLOGY & APPLICATIONS
WORLDWIDETECHNOLOGY & APPLICATIONS
Sou
rce:
Eri
csso
n M
obil
ity
Rep
ort:
Sta
tist
a / *
Am
oun
ts in
US
dol
lars
MEXICOPROSPEROUS COUNTRY FOR IT BASED COMPANIES
80 PERCENTOF INTERNET USERS IN MEXICO,
HAVE AN ACTIVE SOCIAL NETWORK
82 MILLION MEXICANS ARE
ACTIVE APP USERS
7 PER DAY HOURS SPENT BY MEXICANS,
CONNECTED TO INTERNET
- Mexico, the 13th largest economy in the world, has become a Tech hub for LatAm
- Similar working culture to the US, and our staff is proficient in English, French, and Spanish
- Starting November 17th, direct flights Austin-Mexico City: 2 hours flight, 3 times a week.
- Mexico City has the busiest airport in LatAm, with direct flights to more than 100 cities in 3 continents.
- Our offices are located in La Condesa, one of the most high-end and conveniently located neighbourhoods in Mexico City
(25 minutes away from the airport) – with ample space, a Co-work area, our foreign clients can use our HQ’s as their offices
- Each year, there are 65,000 IT graduates in Mexico that support technological market growth in the country.
WHY WORK WITH US?
ADVANTAGESYOUR DIGITAL TECH PARTNER
TANDLRtandlr.com
Tandlr (Teach and Learn) is a Chicago based
company that links tutors with students in order to
improve study methods and elevate academic
progress. Mellow created branding, app
functionality/responsiveness, web page,
development and launch of the mobile applications.
ROYALgetroyal.mx
A mobile-app that offers on-demand purchase and
delivery in less than an hour of alcoholic beverages
and complements. Mellow developed the app, UX/
UI, identity, business strategy, and launch plan.
Mellow focused on creating a premium user
experience for the brand, and securing best-in-class
logistics with the company 99 minutos.
FORTY TWOTBD (in progress)
FortyTwo is a valuable platform that analyses
tweets, segment markets, and helps maintain good
communications with your clients. Thanks to
Mellow’s branding and web page creation,
FortyTwo created better impact in their clients,
resulting in an increase in sales.
KONSUMOTBD (in progress)
Mellow developed a strategy to help Konsumo, a
brick-and-mortar self-service chain, to digitalize
through the creation of a mobile app and
integrating their current SAP services, along with
adding a just-in-time home-delivery service to
increase sales in the digital world.
UBINubin.mx
Mellow provided branding services, web page
functionality/responsiveness, and mobile app
development and launching, of the first mobile app
in Mexico that facilitates the tasks of professionals in
the real-estate industry.
RETO + RETO ENARMretoenarm.com
Reto ENARM (ENARM Challenge) is a study app with a
questionnaire simulator for medical residency
candidates in Mexico.
Reto ENARM is the first success case of RETO, which will
also provide study guides for University admission
exams, as well as TOEFL, GMAT, LSAT, and more.
KLUSTERAklustera.com
Mellow made a branding strategy, built a website
and user experience engineering to improve
communications and client engagement for
Klustera, a powerful market research engine that
mines and analyses e-commerce data in Mexico 24/7.
NOJA PACKAGINGnojapackaging.com
Mellow helped Noja Packaging, a packaging
production and distribution company, by designing a
product catalog, high-quality photography, and built
a responsive website
iVENTUREiventu.re
iVenture is a web portal that allows you to
compare financial technology tools for your
investment needs, such as crowdfunding,
cryptocurrency, and others. Mellow was
supportive in platform definition, assisting in
selection and product design, as well as app UX/UI.
ALIADAaliada.mx
Aliada allows you to contact professional cleaning
services for immediate hiring, and eventually,
home-delivery. Mellow developed a mobile
application for Android to manage Aliadas'
availability and provide a better service.
TALLER FORMAtallerforma.mx
Taller Forma is a workshop that creates custom-made
promotional and fashion products.
Combining state-of-the-art technologies, highly-skilled
labor, and bespoke design, we manufacture high-end
products for diverse brands (i.e. Cardinal – present in 9
countries through 120 distributors). We use sustainably
harvested wood certified by the Forest Stewardship
Council, recycled PET plastic, acrylic and other
interesting materials to create unique pieces.
TREECAPTBD (in process)
TreeCap, a Mexican Asset Management firm, hired
Mellow to help them build their commercial
offering’s branding, commercial deck, new identity,
and a simple, yet elegant, website.
THE FINE MESS CLUBthefinemessclub.com
Nowadays everyone wants to make an app, so The
Fine Mess contacted Mellow to make one.
However, we determined that it was vital to first
start with a website as a proof-of-concept before
venturing into the app world. Once we build their
website, Mellow will analyze its users’ needs and
match with The Fine Mess’ business objectives, in
order to determine if building an app makes sense.
HACK INSTITUTEhackinstitute.mx
An institute with innovative study models to teach
you how to hack practical, relevant, and useful
topics such as coding for non-technical people, UX/
UI, app development, entrepreneurship, and more.
Mellow created HI’s brand identity, business
strategy definition, web page development, as well
as operative implementation of study plans.
Mellow worked with this state government to
create tools designed to measure impacts and
prevent communication-related issues, by building
social-media platforms and producing reports.
GOBIERNO DE MORELOS(Government of the state of Morelos)
OCESA is the market leader in contracting, producing,
and organising the best/biggest concerts, sporting and
other events of national and international talent in
Mexico. Mellow developed tailor-made Big Data report to
analyse the impact generated for the brand “Viva
México”, every time a foreign artist mentioned it during
its appearances in the Mexico.
OCESAocesa.com.mx
ALLGOallgo.mx
A mobile app-based market-place for events. With
an active and strong presence bulletin board in
Mexico City, ALLGO users will be able to buy
tickets*, save events for later, and share with
friends. Mellow developed the business strategy,
built the app for iOS and Android, as well as
branding, design, web page, and user experience.
* Mexico currently doesn’t allow digital sales (nor resale) of
tickets, creating a powerful black-market. We are fixing this.
WANDER 2.0itunes.apple.com/mx/app/wander
A digital platform designed to revolutionise tourism,
food, and Life&Style markets, by creating a social
network where users are able to share their
recommendations and experiences with voice notes
about places they have visited with geo-location. Mellow
developed branding, social network management, and
user experience to improve the functionalities of the
app, as well as raising start-up capital.
The social media-based sports news outlet,
mediotiempo.com (a company of Grupo Expansión) hired
Mellow to analyse the behavior of its social networks, as
well as those of its competition.
GRUPO EXPANSIÓN(Expansion Group)
