DKNY x Pasons Capsule Collection

Karen Chiang��Public Relations��

Parsons The New School for Design��

Capsule Collection ��FALL 2013��

TABLE OF CONTENTS Cover Page…………………………………. 1 ��Table of Contents…….. ………………….. 2��Creative Overview……. ………………….. 3-5��Invites……….. ……………………………. .6-9��Logo………………………………………….10-11 ��12 Items Capsule Collection………………12-15��Pitches……. ………………………………...16�� Print Pitches……………………………...17-20�� Electronic Pitches………………………..21-24��Press Release………. ……………………….25-26��Fact Sheet…. ………………………. ……….27-28��Social Media………………………………….29-36��Message Points…. …………………………...37-39��Target Media….. ……………………………..40-41��Feature Article………………………………..42-43��EPK (Electronic Press Kit)………………….44��Budget…………………………. ……………..45�� Event Budget…. ……………………….....46�� Lookbook Budget…………………………47��EPK Budget…………………………. ………..48��Total Budget.. …………………………………49��Calendar……….. ……………………………..50-66��

Creative ��Overview ��

CREATIVE OVERVIEW

Invites ��

INVITES

(Front)��

(Back)��

INVITES (ENVELOPE)

Glamour Magazine��232 W 42nd St.,��New York, NY 10036��

(Front)��

(Back)��

LOGO��

LOGO “The ‘P’ needed to be memorable for all. We want to students to feel a sense of pride when they see it. When we were developing the logo, we knew it has to reflect Parsons. We chose red because it stands out. One can interpret the lines in the ‘P’ to be drawing lines or threads.”��

- Donna Karan��

12 Items �� Capsule Collection ��

Reusable Coffee Sleeve

Portfolio

Pencil Pouch (in various sizes and colors)

Business Card Holder

Coffee mug with spoon (various colors)

Half Zip Sweater

Cardigan iPhone Case

Tote Bag

Umbrella with Cup Holder

Thermo Cup

Computer Case

Pitches

John, L

ocal star does it again, Donna K

aran teams up w

ith Parsons The N

ew S

chool for D

esign for a 12 piece capsule collection launching this fall. One of the m

ost influential designers returns to Parsons to design a new

logo and collection.

T

he collection includes: portfolio, tote bag, pencil pouch, business card holder, coffee sleeve, iPhone case, cardigan, half zip sw

eater, coffee mug w

ith spoon, computer case,

thermo cup, and um

brella with cup holder. It focuses on function, design, and

sustainability. Not only does it cater to the needs of all fashion and art students, but

also to generate Parsons’ reputation and visibility. I look forw

ard to being in contact with you, for any further questions, please feel free

to contact me.

Best,

Karen C

hiang 408.821.2115 chiak538@

newschool.edu

@Parsons560

Pitch: John Lars Zw

erenz F

orest Hills T

imes

Sarah

, D

onn

a Karan

return

s to Parson

s Th

e New

Sch

ool for Design

to collaborate an

exclusive 12 item

s capsu

le collection.

Th

e collection in

clud

es: portfolio, tote b

ag, pen

cil pou

ch, b

usin

ess card h

older, coffee

sleeve, iPh

one case, card

igan, h

alf zip sw

eater, coffee mu

g with

spoon

, comp

uter case,

therm

o cup

, and

um

brella w

ith cu

p h

older.

T

he m

ain focu

ses are in fu

nction

, design

, and

sustain

ability. N

ot only d

oes it cater to th

e need

s of all fashion

and

art stud

ents, b

ut also to gen

erate Parson

s’ repu

tation an

d

visibility.

We w

ould

like to offer Glitter G

uid

e a chan

ce to chat w

ith D

onn

a Karan

and

her

insp

iration b

ehin

d th

is collection.

I look forward

to bein

g in con

tact with

you, for an

y furth

er qu

estions, p

lease feel free to con

tact me.

Best,

Karen

Ch

iang

408.821.2115

chiak538@

new

school.ed

u

@P

arsons560

Pitch

: Sarah

L.

Glitter G

uid

e (glitterguid

e.com)

Press Release ��

Press R

elease

FO

R IM

ME

DIA

TE

RE

LE

AS

E

P

arsons an

d DK

NY

Laun

ches C

apsule Collection

N

EW

YO

RK

, NY

– Parsons T

he New

School for D

esign collaborates with D

KN

Y to

launch its 12 items capsule collection on W

ednesday, Septem

ber 4th, 2013 at the P

arsons building (560 Seventh A

venue). “W

e are so happy and honored to collaborate with D

KN

Y,” says S

imon C

ollins, Dean

of Fashion P

arsons New

School for D

esign. “It is great to have an alumni give back to

the school,” he continues. T

he press launch presents Parsons’ new

logo along with the collection, all designed

with D

KN

Y aesthetics. T

he collection includes: portfolio, tote bag, pencil pouch, business card holder, coffee sleeve, iP

hone case, cardigan, half zip sweater, coffee

mug w

ith spoon, computer case, therm

o cup, and umbrella w

ith cup holder. T

he collection focuses on function, design, and sustainability. Not only does it cater to

the needs of all fashion and art students, but also to generate Parsons’ reputation and

visibility. “Our goal is to w

ant people to know it is P

arsons when they see our ‘P

’ logo,” S

imon added.

Donna K

aran attended Parsons T

he New

School for D

esign in 1968 for two years

before she went to w

ork for Anne K

lein, but eventually finished her degree. The N

ew

York native brought her signature N

ew Y

ork chic sense into this collection. Donna

Karan created her second line – D

KN

Y in 1988.

Press C

ontact: K

aren Chiang

408.821.2115 chiak538@

newschool.edu

@

Parsons560

###

Fact Sheet ��

!!!!!!!!!!!!F

AC

T SH

EE

T

W

HE

N: W

edn

esday, S

eptem

ber 4, 2013

7:00 p.m

. – 9:00 p.m

.

W

HE

RE

: Parso

ns T

he N

ew S

cho

ol fo

r Design

560 S

eventh

Aven

ue

2n

d florr au

dito

rium

WH

AT

: To

kick off F

ashio

n W

eek, Parso

ns T

he N

ew

Sch

oo

l for D

esign an

d D

KN

Y p

uts o

n a p

ress lau

nch

for ed

itors, alu

mn

i, stud

ents, an

d

influ

ential p

eop

le in th

e ind

ustry. C

ollab

oratin

g w

ith D

KN

Y, P

arson

s laun

ches a 12 item

capsu

le co

llection

for stu

den

ts.

PR

ESS C

ON

TA

CT

: Karen

Ch

iang

Parso

ns T

he N

ew S

chool fo

r Design

560 S

eventh

Ave

New

York, N

Y 10001

408-821-2115 ch

iak@n

ewsch

ool.ed

u

Social Media ��Strategies ��

•  Facebook check-in when you enter the press launch to get a chance to take pictures with Donna Karan��

•  Tell us your favorite spot to do work in Parsons and enter a chance to win 30% off when you buy the capsule collection ��

•  Closer look at one of Donna Karan’s inspiration on the capsule collection��

•  Facebook exclusives, free ground shipping ��

•  Exclusive interview with Donna Karan and her memory at Parsons ��

Sneak peek at the capsule collec/on with DKNY!

Donna Kara exclusive interview! Read about her /me at Parsons and how she started her brand

Backstage at the capsule collec/on photo shoot hAp://youtu.be/Rr-‐JX7AGu18

ONLY TODAY! Facebook exclusive! Free ground shipping

Backstage photo shoot

September 4th, 2013 DKNY Capsule Collec/on Press Launch

•  Live tweet during press launch – tag @Parsons560 and @DKNY��

•  Also make sure @DKNY posts about the press launch��

•  Tweet us your favorite coffee shop ��

•  Make sure to like us on Facebook for exclusives��•  Day Challenge: partner with Guy & Gallard find the bobblehead and enter to win 30% off the collection. Once you find the bobblehead, take a picture with it, put it on Twitter or Instagram, and tag it #SpotTheP��

•  Day Challenge: It is #AllRedEverything ; Tweet us a picture of the Parsons red and upload it on Twitter or Instagram��

#SpotTheP��

Don’t forget to #SpotTheP challenge at Guy & Gallard! Click to see how and what you can win!

TWITTER POSTS

Who is coming to the Parsons @DKNY capsule collec/on press launch?

•  Interview with Simon Collins and Donna Karan��

•  Exclusive backstage look at the photo shoot��

•  A day before the press launch, upload a video of the venue. Get people excited about going to the launch��

•  After the press launch, next day, upload the highlights of the event��

•  The fashion show on capsule collection at the press launch ��

Donna Karan interview What is behind her inspira/on designing for the Parsons capsule collec/on?

Pinterest Boards:��•  Parsons x DKNY Capsule Collection, and have links to the site where they can buy��

•  #SpotTheP – from the Twitter challenge ��

•  #AllRedEverything – from the Twitter challenge��

•  NYC inspirations��

•  Needles and Threads (design students’ creations)��

#AllRedEverything Needles & Threads #SpotTheP NYC Inspira@ons DKNY capsule collec@on

Message ��Points ��

•  Capsule collection with DKNY��

•  Focus on function, design, and sustainability��

•  Simple and innovative designs��

(1 of 2)��

MESSAGE POINTS

•  Green initiative, organic ��

•  Cater to students’ everyday needs��

•  Increase reputation and visibility

(2 of 2)��

MESSAGE POINTS

Target Media ��

!M

agazin

es B

logs

New

spap

er

Allure

Refinery 29

New

York T

imes

Better H

omes and G

ardens G

litter Guide

The H

uffington Post

Billboard

Hypebeast

WW

D

Bon A

ppetit W

hoWhatW

ear T

he Wall S

treet Journal C

onde Nast T

raveler T

he Coveteur

US

A T

oday C

osmopolitan

Fashion M

agazine A

ssociated Press

Country L

iving T

he Business of F

ashion L

os Angeles T

imes

Design W

eek (UK

) T

he Manual

New

York P

ost D

etails M

ashable N

ew Y

ork Sun

Elle

560 Parsons' S

chool of Fashion

New

York O

bserver E

lle Décor

Style.com

N

ew Y

ork Daily N

ews

Entertainm

ent Weekly

S

an Francisco C

hronicle E

squire

Forest H

ills Tim

es F

ood & W

ine

F

ood Netw

ork Magazine

Glam

our

G

Q

Harper's B

azaar

InS

tyle

inT

ouch

L

ife & S

tyle

L

ucky

M

arie Claire

Men's H

ealth

N

ylon

N

ylon Guys

OK

P

eople Style W

atch

Q

uest

S

elf

S

eventeen

S

hopSm

art

T

een Vogue

The N

ew Y

orker

T

ime

!!!!

Travel + L

eisure !!

!!V

!!

!!V

anity Fair

!!!!

Vogue

!!!!

W

!!!!

Wired

!!!!

Wom

en's Day

!!!!

Wom

en's Health

!!!!

Feature ��Article ��

P

arsons and DK

NY

Launches C

apsule Collection

NE

W Y

OK

R, N

Y – P

arson

s laun

ches its 12 p

iece capsu

le collectio

n o

n W

edn

esday,

Sep

temb

er 4th, 2013 at 560 S

eventh

Aven

ue, h

om

e to w

hat m

ost o

f us k

no

w – P

roject R

unw

ay. P

arson

s Th

e New

Sch

oo

l for D

esign team

s up

with

DK

NY

this fall fo

r a P

arson

s collectio

n. G

uests at p

ress laun

ch in

clud

e Parso

ns alu

mn

us, facu

lty and

stu

den

ts, and

edito

rs from

majo

r fashio

n m

agazines.

Th

e press lau

nch

resemb

les DK

NY

aesthetics w

ith ligh

ts han

ging fro

m th

e ceiling,

finger fo

od

, cham

pagn

e, and

ph

oto

bo

oth

. Th

e event fo

cuses a lo

t on

social m

edia,

wh

ere guests get to

live tweet, u

plo

ad p

ho

tos, an

d gen

erate con

versation

s thro

ugh

h

ash tags.

“We w

ant to

create a collectio

n th

at represen

ts Parso

ns an

d w

e are so h

app

y to h

ave D

KN

Y o

n b

oard

with

us an

d h

elp u

s design

.” says Sim

on

Co

llins, D

ean o

f Fash

ion

P

arson

s Th

e New

Sch

oo

l for D

esign. “It is tim

e for u

s to h

ave a recogn

izable lo

go. W

e w

ant p

eop

le to k

no

w o

ur ‘P

’ logo

wh

en th

ey see it.” T

he co

llection

inclu

des: p

ortfo

lio, to

te bag, p

encil p

ou

ch, b

usin

ess card h

old

er, coffee

sleeve, iPh

on

e case, cardigan

, half zip

sweater, co

ffee mu

g with

spo

on

, com

pu

ter case, th

ermo

cup

, and

um

brella w

ith cu

p h

old

er. T

he co

llection

focu

ses on

fun

ction

, design

, and

sustain

ability. N

ot o

nly d

oes it cater to

th

e need

s of all fash

ion

and

art stud

ents, b

ut also

to gen

erate Parso

ns’ rep

utatio

n an

d

visibility.

Th

e coffee sleeves en

cou

rage stud

ents to

take th

ese to lo

cal coffee sh

op

s arou

nd

the

scho

ol fo

r disco

un

ts. Instead

of p

aper co

ffee sleeves, the reu

sable co

ffee sleeves saves m

on

ey and

help

s the en

viron

men

t. Th

e po

rtfolio

and

bu

siness card

ho

lder is fo

r stu

den

ts to carry aro

un

d w

hen

they go

on

interview

s or u

se it for th

eir wo

rk. T

he

simp

le cardigan

is great for layerin

g for fall w

eather, d

esigned

by D

on

na K

aran. T

he

um

brella w

ith cu

p h

old

er is great for rain

y weath

er and

you

need

an extra h

and

for

coffee.

“Th

ere are so m

uch

talent at P

arson

s, it is time lau

nch

a collectio

n fo

r peo

ple to

be

pro

ud

of P

arson

s,” says Don

na K

aran. “W

e wan

t the stu

den

ts to rep

resent P

arson

s w

ith great p

ride.”

Don

na K

aran atten

ded

Parso

ns T

he N

ew S

chool fo

r Design

in 1968 fo

r two years

befo

re she w

ent to

work fo

r An

ne K

lein, b

ut even

tually fin

ished

her d

egree. Th

e New

Y

ork n

ative bro

ugh

t her sign

ature N

ew Y

ork ch

ic sense in

to th

is collectio

n. D

on

na

Karan

created h

er secon

d lin

e – DK

NY

in 1988.

Th

e collectio

n w

ill be availab

le at Th

e New

Sch

ool’s b

ooksto

re and

on

line at

http

://ww

w.n

ewsch

ool.ed

u/p

arson

s/

(coffee sleeve)

(portfo

lio)

(bu

siness card

hold

er) (P

arson

s card

igan)

(u

mb

rella with

cup

hold

er) (P

arson

s’ new

logo

)

Budget ��

!!!

Need Budget

Address labels $6.97

CD Cases (100/pack x 5) $209.90

CD round label (300/pack x 2) $47.30

CDs (100/pack x 5) $116.80

Foam envelopes (100/pack x 5) $104.25

Paper for physical press release (a pack) $6.68

Printing for CD cover & label $300

Stamps ($1.55 x 500) $775

TOTAL $1,566.90 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

! EPK BUDGET

!!!

!!!!!!!!!!!!!!!

!!!!!!!!!!!!!!!!!!!!!!!!!

Need Budget Photographer $600

Milk Studio ($100/hr x 4 hrs) $400

4 Models ($80/hr x 4hrs) $320

Casting $200

Printing of Lookbook $700

Stylist $200

Makeup & Grooming $150

TOTAL $2,570

! LOOKBOOK BUDGET

!

!!!!

Sponsorship from Chase Bank $3,000 Need Budget Bobblehead for Twitter challenge $300 Event Décor Z Gallarie Roberto Sofa $1,300 Z Gallarie Encore Coffee Table $499 Z Gallarie Barware (4) $36.80 Z Gallarie Stemware (4) $51.80 Lighting $400 Parsons Jazz $250 Decorations $550 Step & Repeat Wall (12x8) $1,260 Wristbands (500) $7.89 Drinks Loredona Pinot Grigio 2011 ($15.99 x 5) $79.95 Henriot Brut Champagne ($39.99 x 5) $199.95 Grey Goose Vodka ($17.99 x 3) $53.97 Lemonade (regular and pink) $40 Labor Cater Company $1,500 Caterers $600 Bartender $830 Interns $200 Citadel Security $940 Invites Postage ($1.55 x 980) $1,519 Paper for invitations ($1.50 x 980) $1,470 Envelopes ($1.20 x 980) $1,176 Printing of invitations $600 P' logo sticker $300.00

TOTAL $14,164.36

! EVENT BUDGET

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Three Charges Budget Event Budget $14,164.36

Lookbook Budget $2,570

EPK Budget $1,566.90

!! !!TOTAL $18,301.26

! TOTAL BUDGET

Calendar ��

September 2012

Parsons x DKNYHolidaysLong LeadShort LeadBloggers

August 2012

M T W T F S S1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

September 2012

M T W T F S S1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

October 2012

M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

27 28 29 30 31 1 2

3 4Propose idea

5 6 7 8 9

10 11 12Meet with DKNY

13 14 15 16

17 18Follow up with DKNY

19 20 21FInalize collaboration

22 23

24 25 26 27 28 29 30

Page 1/1

October 2012


September 2012

M T W T F S S1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

October 2012

M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

November 2012

M T W T F S S1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30


1 2 3 4 5 6 7

8Book venue

9 10 11 12Brainstorm creative overview

13 14

15 16 17Creative overview meeting

18 19 20 21

22 23 24 25 26Finalize creative overview

27 28

29Shop furniture (press launch)

30 31 1 2 3 4

Page 1/1

November 2012


October 2012

M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

November 2012

M T W T F S S1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

December 2012

M T W T F S S1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31


29Shop furniture (press launch)

30 31 1 2 3 4

5 6Shop lighting (press launch)

7Long lead pitch

8Long lead pitch

9Long lead pitch

10 11

12Long lead pitch

13Long lead pitch

14Long lead pitch

15Long lead pitch

16Long lead pitch

17 18

19Long lead pitch

20 21Buy padded envelopesBuy CD labelsBuy CD casesBuy CDsBuy address labels

22 23Thanksgiving

24Thanksgiving

25Thanksgiving

26 27 28 29 30 1 2

Page 1/1

December 2012


November 2012

M T W T F S S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

December 2012

M T W T F S S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31

January 2013

M T W T F S S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31


26 27 28 29 30 1 2

3 4 5 6 7Developesocial media stratey

8 9

10 11 12 13Launch social media outlets

14 15 16

17 18 19 20 21 22 23

24Christmas Eve

25Christmas

26 27 28 29 30

31New Years

1New Years

2 3 4Finish Press Release

5 6

Page 1/1

January 2013


December 2012M T W T F S S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

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31

January 2013M T W T F S S

1 2 3 4 5 6

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28 29 30 31

February 2013M T W T F S S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28


31New Years

1New Years

2 3 4Finish Press Release

5 6

7Look for sponsors

8 9Finish feature story

10 11Book meetings with sponsors

12 13

14Short lead pitch

15Short lead pitch

16Logo designShort lead pitch

17President's Day

18Short lead pitch

19 20Martin Luther King Jr. Day

21Short lead pitchFinalize sponsorship

22Short lead pitch

23Finish logo designShort lead pitch

24Short lead pitch

25Short lead pitch

26 27

28Pitch bloggers

29Pitch bloggers

30Make CD cover for EPKPitch bloggers

31Pitch bloggers

1Pitch bloggers

2 3

Page 1/1

February 2013


January 2013M T W T F S S

1 2 3 4 5 67 8 9 10 11 12 13

14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31


1 2 34 5 6 7 8 9 10

11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28

March 2013M T W T F S S

1 2 34 5 6 7 8 9 10

11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

Monday Tuesday Wednesday Thursday Friday Saturday Sunday28

Pitch bloggers29

Pitch bloggers30

Make CD cover for EPKPitch bloggers

31Pitch bloggers

1Pitch bloggers

2 3

4Pitch bloggersFASHION WEEK

5CD cover to print shopFASHION WEEKPitch bloggers

6FASHION WEEK

7CD label design FASHION WEEK

8FASHION WEEKSend CD label to print shop

9FASHION WEEK

10FASHION WEEK

11FASHION WEEK

12CD cover from print shopFASHION WEEK

13FASHION WEEKCollaboration announcement

14FASHION WEEKValentines Day

15FASHION WEEK

16FASHION WEEK

17

18CD label from print shop

19Stick CD label onto CDs

20Stuff CD cover into cases

21Stuff CD cover into cases

22 23 24

25 26 27 28 1Contact caterers A,B,C

2 3

Page 1/1

March 2013



1 2 3

4 5 6 7 8 9 10

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1 2 3

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April 2013M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30


25 26 27 28 1Contact caterers A,B,C

2 3

4 5 6 7 8Tasting with caterer A

9 10

11 12Tasting with caterer B

13 14 15Tasting with caterer C

16 17

18 19 20 21 22 23 24

25 26 27 28 29Book caterer

30 31Easter

Page 1/1

April 2013



1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

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25 26 27 28 29 30 31

April 2013M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30

May 2013M T W T F S S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31


1April Fools

2 3 4 5 6 7

8Look for interns

9 10 11 12 13 14

15 16 17Interview interns

18Interview interns

19Interview interns

20 21

22Interview interns

23Interview interns

24Interview interns

25Interview interns

26Interview interns

27 28

29 30 1 2 3 4Kentucky Derby

5Cinco de Mayo

Page 1/1

May 2013


April 2013M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30


1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

June 2013M T W T F S S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30


29 30 1 2 3 4Kentucky Derby

5Cinco de Mayo

6 7 8 9Long lead pitch

10Long lead pitch

11 12Mother's Day

13Long lead pitch

14Long lead pitch

15Long lead pitch

16Long lead pitch

17Long lead pitch

18 19

20Long lead pitch

21Long lead pitch

22Long lead pitch

23Long lead pitch

24Long lead pitch

25Memorial Day weekend



28 29 30 31 1 2

Page 1/1

June 2013



1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31


1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

July 2013M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31



28 29 30 31 1 2

3Contact security A,B,C

4 5Have interns stuff EPK

6Have interns stuff EPK

7 8 9

10Book Parsons Jazz

11 12 13 14Book security

15 16Father's Day

17Book studio for look book

18 19 20 21Book makeup and groomingfor lookbook

22 23

24 25 26Book stylist for lookbook

27Start designing for invites

28 29 30

Page 1/1

July 2013



1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

July 2013M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

August 2013M T W T F S S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31


1Book photographerfor lookbook

2Finish invite design

3 44th of July

5 6 7

8 9Double check invites

10Send invites to print shop

11 12Cast models for lookbook

13 14

15 16 17invites back from print shop

18Stuff invites

19Stuff invites

20 21

22Mail out all invites

23 24Short lead pitch

25Photoshoot for lookbook

26Short lead pitch

27Short lead pitch

28

29Short lead pitch

30Short lead pitch

31Follow up with caterer

1Create fact sheet

2Get logo wall made

3 4

Page 1/1

August 2013


July 2013M T W T F S S1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

August 2013M T W T F S S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

September 2013M T W T F S S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30


29Short lead pitch

30Short lead pitch

31Follow up with caterer

1Create fact sheet

2Get logo wall made

3 4

5Get photosfrom photographer

6 7Cast caterers for event

8Lookbook layout design

9Invites neeed to bein hand of guests

10 11

12Lookbook layout final check

13Lookbook send to print shop

14 15Send out EPK

16 17 18

19Approve catering menu

20lookbook from print shop

21RSVP due dateDaily newspaper pitch

22Daily newspaper pitch


24 25






31 1

Page 1/1

September 2013


August 2013

M T W T F S S1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

September 2013

M T W T F S S1

2 3 4 5 6 7 89 10 11 12 13 14 15

16 17 18 19 20 21 2223 24 25 26 27 28 2930

October 2013

M T W T F S S1 2 3 4 5 6

7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

Monday Tuesday Wednesday Thursday Friday Saturday Sunday26

Daily newspaper pitch27




Daily newspaper pitch31 1

2Labor Day

3Logo wall installedEvent setup Sound check at venue

4EVENT DAY

5Collect media coverageFASHION WEEK

6FASHION WEEK

7FASHION WEEK

8FASHION WEEK

9FASHION WEEKPItch 4th Quarter

10Follow up FASHION WEEK

11PItch 4th Quarter FASHION WEEK

12Follow up FASHION WEEKPItch 4th Quarter

13Follow up

14 15

16PItch 4th Quarter

17PItch 4th Quarter Follow up


19Follow up PItch 4th Quarter

20Follow up

21 22

23PItch 4th Quarter

24Follow up

25PItch 4th Quarter


27Follow up

28 29

30PItch 4th Quarter

1Follow up

2PItch 4th Quarter

3Follow up

4 5 6

Page 1/1

October 2013


September 2013

M T W T F S S1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30

October 2013

M T W T F S S1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

November 2013

M T W T F S S1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30


30PItch 4th Quarter

1Follow up

2PItch 4th Quarter

3Follow up

4 5 6

7PItch 4th Quarter




11Follow up

12 13

14PItch 4th Quarter


16PItch 4th Quarter


18Follow up

19 20

21PItch 4th Quarter


23PItch 4th Quarter


25Follow up

26 27

28PItch 4th Quarter



31Follow up PItch 4th Quarter Halloween

1Follow up

2 3

Page 1/1

November 2013


October 2013

M T W T F S S1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

November 2013

M T W T F S S1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

December 2013

M T W T F S S1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31


28PItch 4th Quarter



31Halloween PItch 4th Quarter Follow up

1Follow up

2 3

4 5 6 7 8 9 10

11Pitch blogger

12Pitch blogger

13Pitch blogger

14 15 16 17

18 19 20 21Thanksgiving

22Thanksgiving

23Thanksgiving

24Thanksgiving

25PItch 4th Quarter




29Follow up

30 1

Page 1/1

December 2013


November 2013

M T W T F S S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

December 2013

M T W T F S S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

January 2014

M T W T F S S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31


25PItch 4th Quarter




29Follow up

30 1

2Pitch blogger

3Pitch blogger

4Pitch blogger

5Pitch blogger

6Pitch blogger

7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24Christmas Eve

25Christmas

26 27 28 29

30 31 1 2 3 4 5

Page 1/1

Technology

DKNY x Pasons Capsule Collection