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Working with a Creative Technologist with Mark Harris and Heidi Hysell
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Working with a creative technologist
with Mark Harris and Heidi Hysell
Saturday, March 3, 12
Who are we?Mark Harris
Director of Platform EngineeringBroadcastr
[email protected]://www.broadcastr.com
@megamarkharris
Heidi HysellCreative Technologist / Software Engineer
Future Future / [email protected]://heidihysell.com
@heidihysell
Saturday, March 3, 12
First, what is a creative
technologist?
Saturday, March 3, 12
What is a creative technologist?
• Department Head (Brings their take on story)
◦ Cinematographer◦ Art Director◦ Sound◦ Technology
Saturday, March 3, 12
What is a creative technologist?
• Understands the limits and abilities◦ Existing tools◦ Custom tools
Saturday, March 3, 12
What is a creative technologist?
• Can ask the questions you don't even know exist
Saturday, March 3, 12
Well, why do you need one?
Saturday, March 3, 12
Why do you need one?
• Everything will be software
Saturday, March 3, 12
Why do you need one?
• Everything will be software◦ VOD / Second Screen experiences◦ Tablet movies■Fantastic Flying Books of Mr. Morris Lessmore
◦ Interactive Books◦ Web documentaries■Highrise collaborative doc
◦ Mozilla working to make movies that act like the web◦ Vodo.net peer to peer film release■The Lost Children
Saturday, March 3, 12
Why do you need one?
• Or if it’s not software, it will be created via software
Saturday, March 3, 12
Why do you need one?
• All transmedia will include some sort of technology (web, apps and AR)
Saturday, March 3, 12
Why do you need one?
• Even live events
Saturday, March 3, 12
Examplescreativity+technology
It has many different forms, but it all has the same outcome of getting the user to interact and see things from a different
perspective.
Saturday, March 3, 12
ExamplesEpic Theatre + Broadcastr
Theatre experience starts before you even get to the theatreExperience the content customized for your city
Saturday, March 3, 12
How to work with a creative technologist.
Saturday, March 3, 12
Working with a creative technologist.
• Discuss project with open mind◦ discuss main goals, don’t worry about the how, they
will help you with that
Saturday, March 3, 12
Working with a creative technologist.
• Value their input, partner with them
Saturday, March 3, 12
Working with a creative technologist.
• Set expectations with budgets in mind at onset
Saturday, March 3, 12
Working with a creative technologist.
• Agile, iterative development◦ Requirements◦ Use Cases◦ Timelines and milestones
Saturday, March 3, 12
Where to find a creative
technologist?
Saturday, March 3, 12
Where to find a creative technologist?
• It’s hard.
Saturday, March 3, 12
Where to find a creative technologist?
• It’s hard.• Extremely Competitive Market
Saturday, March 3, 12
Where to find a creative technologist?
• It’s hard.• Extremely Competitive Market• Find a culture/creative match• Challenge the tech (more ways than one)
Saturday, March 3, 12
Where to find a creative technologist?
• It’s hard.• Extremely Competitive Market• Find a culture/creative match• Challenge the tech (more ways than one)• www.storycode.org
Saturday, March 3, 12
Questions?
Saturday, March 3, 12