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Sarah O'Keefe webcast from the easyDITA DITA Rock Star Summer Camp series, May 29, 2013.
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contentstrategy101.com
Sarah O’KeefeScriptorium Publishing
DITA and content strategy
Sarah O’Keefe, @sarahokeefe
❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina, USA
❖ Content strategy in tech comm
❖ Coauthor of Content Strategy 101
❖ Interested in collision of content, publishing, and technology
What is content strategy?
Content strategy is connecting business goals to content.
Content strategy is connecting business goals to content.
Tools are not content strategy.
Connect your business goals…
What is the goal of the trip?
Connect your business goals…
“Create information required by regulators to sell our product.”
flickr: nasa_ice
“Increase our market share in BRIC countries and explore
TIMPs countries.”
flickr: Simon_sees
“Improve our visibility in the marketplace.”
flickr: dvids
Connect your business goals…
…to your content
Is DITA a content strategy?
flickr: steveboneham
Is DITA a content strategy?
flickr: steveboneham
DITA is an architecture
flickr: spilt-milk
Strategy depends on requirements.
flickr: spilt-milk
The Shire
What are you trying to do?
Image: theonering.com
The Shire
What are you trying to do?
Image: theonering.com
What are the constraints?
Do you have special requirements?
flickr: dvidsflickr: NOAA National Ocean Service
Have you considered all your options?
flickr: walkadog
Executive sponsorship is critical.
flickr: portofsandiego
flickr: amonroy
Scale the solution to the size of the problem.
flickr: amonroy
Scale the solution to the size of the problem.
flickr: crocieristi
contentstrategy101.com
What happens without a strategy?
flickr: European Commission DG Echoflickr: crocieristi
contentstrategy101.com
What happens without a strategy?
flickr: European Commission DG Echo
Can you have content strategy without a CMS?
flickr: TrueFalseFilmFestival
Can you meet your requirements without a CMS?
Image: NASA
What requirements point toward DITA?
Image: NASA
❖ Topic-based authoring
❖ Localization
❖ Reuse
❖ Lots of output formats
DITA risks
flickr: ooocha
❖ Change management
❖ Technical challenges
❖ Writing challenges
DITA advantages
flickr: dana_moos
❖ Meets typical tech comm requirements
❖ Open standard
❖ Significant vendor support
Is DITA right for you?
Thanks for attending!
❖ The recorded webcast and the slides will be available soon through our website.
❖ You will receive a link by email.
❖ Want more webcasts? Check out:
❖ easydita.com
❖ scriptorium.com/events
Questions and contact information
❖ easyDITA
❖ (877) 492-2960
❖ Scriptorium
❖ www.scriptorium.com
