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Bas BoorsmaDirector – IoT and City Digitization, North Europe, Cisco@BasBoorsma
Digitization Drivers, Trends, and the Internet of Things
2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
On Digitization – Disruption – New Winners Leaders
Point-of-SalePrintAdvertising CarHotel
Bookstore Taxi Music
“Competition of tomorrow will be very different from the competition of yesterday”
3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Me.Born in the Year
29 BG
4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
5© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
By 2020, 75 percent of businesses will become fully digital. Only 30 percent of these digitization efforts will
be successful.
In 10 years, 40+% of Enterprise will no longer exist
´To Disrupt, ot to be Disrupted´
6© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• Transforming core processes, services• Requiring different skill sets• New partners & competitors• Big Data
• New Business & Delivery Models
• New products & services
• New Economies
Every Company, City, Country
DIGITAL
Internet of Everything… 5X – 10X Impact of Internet To Date
Preparing for Exponential Change
7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
1. Network Paradigm Demise of industrial age, centralized organization
2. Rise of Internet of ´Everything´Pervasive Connectedness of people and things
Building Blocks of the Digitization of Everything
8© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The Internet´s Tremendous Numbers1.8 billion posts plus pictures per day
60 trillion webpages in 2015 80 million blogs per day15.000 new Apps per week
3x amount words read per global citizen in 2016 compared to 1980
2.5 Million Cyber Threats. Per Second!
100.000 – 1 million new ´things´ connected every hour
Internet traffic growth in 24 months: from 49 exabytes to 75 exabytes
9© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IoT: Connecting Everything at an Amazing Pace
50Billion“Smart Objects”
2010 2015 2022
30
Bill
ions
of
Dev
ices
25
12.5
Inflectionpoint
Timeline
The New Essential Infrastructure
20 Trillion USD Value at Stake over a 10 year period
10© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IoT: Western Europe is growing fastest
11© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Intelligent Connections
Business and
Societal Impact
Evolution of the Internet
Connectivity
Digitize Access to Information
• Email• Web Browser• Search
Internet ofEverythingDigitize the World
Connecting:• People• Process• Data• Things
NetworkedEconomy
Digitize Business Process
• E-commerce• Digital Supply Chain• Collaboration
ImmersiveExperiences
Digitize Interactions (Business & Social)
• Social• Mobility• Cloud• Video
12© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The Network Paradigm
13© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Digitization across all Community Domains
Mobility
WorkHealthcare Aging Well
Learning
Energy
Environment
Citizen Services
Logistics
Community Governance
14© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Preparing for Exponential Change
From Linear to Exponential Change
“How did you go bankrupt?”
“Two Ways. Gradually, then suddenly”
Ernest Hemingway
15© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Disruptive impact of autonomous vehicles, US only “There are 3.5 million freight and delivery truck drivers in the United States. There are 665,000 bus drivers. In New York City alone, there are 90,000 registered taxi drivers — not counting Uber and Lyft drivers. There are 5.5 million people manufacturing and designing cars, and 1.65 million people working at dealerships. All of these jobs are at high risk”Robin Chase, Founder of ZipCar
16© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Big DataThe Art of IoT Architectures
Security & Resilience Standards
Ecosystems Business Models, RoI
Building Blocks & Challenges of IoT
Skills
17© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Solution Architecture for Smart+Connected CommunitiesConvergence, Cloud, Intelligence on the Edge
Connected Digital Platform (CDP) for Cities
Fixed, 3/4/5G, City Wi-Fi Network. LoRa, WiFi P
InternetPublic/Private WAN
MOBILE APPS PARTNER APPLICATIONS AND URBAN SERVICES
Monitoring/Command Control Centers
LightingManagement
Safety andSecurity
EnvironmentWasteManagement
PParking
ManagementWater
ManagementTransport
ManagementTraffic
Management
PARTNER SENSORS
StreetLighting
Safety andSecurity
EnvironmentWaste
PParkingWater Traffic
STREET
People StreetFurniture
BUILDINGS
CommercialResidential Industrial
VEHICLES
Vehicles
Fog
18© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Connected Digital Platform for Cities
19© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
$1000-$300K
$50/500K
$2500
$150
Exploits
Spam
Malware Development
Mobile Malware
Facebook Account $1
$0.25-$60
>$50
~$7
$1
Credit Card Data
Medical Record
DDOS as a Service
Social Security
Bank Account Info
>$1000
Welcome to the Global Hacker Economy
Global Cybercrime
Market: $450B-$1T
More than 50% of breaches don´t get discovered within 6
months
20© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Security
• 60% of business leaders reluctant to innovate due to Cyber Risks• USD 7.6T at stake• 2.5M threats per second• Detection of breach on average 100 to 200 days to discover. Cisco:
17.5 hours• 86% of all mail is spam, 8% contains malware; 19.7B threats per day,
2.5M threats per second• Cisco Talos: monitor 600B emails EVERY DAY
Source: empirica 2014
INITIATIVES
Addressing the IT Skills Gap - Europe
Andrus AnsipVice President, European Commission
“There will be 1.2M open jobs in the IT sector in Europe in 2020”
2016 Cisco and/or its affiliates. All rights reserved.
Cisco confidential.
22© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
DATA“the new oil”?
... Privacy, Security, Ownership, Governance...
One of the most fundamental societal organizational challenges of our time &
generation.
23© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
How Do I plan for Digitization?
“Vision without action is a day dream. Action without vision is a nightmare.”
“Digital Darwinism is unkind to to those that wait.”
