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Digital Winners 7-8 November: How connecting your products will change your business, Per Simonsen
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Connected opportunities How connecting your products will change your business
Empower societies We provide the power of digital communication, enabling everyone to
improve their lives, build societies and secure a better future for all.
solar cell
thin-film
battery
memory
pressure
sensor
wireless radio
antenna
Size doesn’t matter
The ingestible sensor Your body The Patch The Application
By 2020 there
will be 50 billion
During 2008, the number of
things connected to the internet
exceeded the number of
people on earth.
2003 2010 2015
Everything connected
House-
work
Shopping
Education
Nature
Healthcare
Transport
Production
Entertainment Home
Reduce
cost
Improve
current
business
Enable
new revenue
It’s good for taxpayers,
and it’s good for the city’s
air quality, and it’s good for
the people who come here
every day, every night.
Michael Bloomberg,
Mayor, New York City
Collecting
821 tons of recycling
per year!
New York City installs smart trash bins
The world’s first mobile glucose meter that
allows you to be connected in real-time
to both your family and your doctor
Don’t worry, I am connected
Take full control of your home
2 C
Internal value
2 B B P
P
P P
• Customer Benefits
• Differentiation
• Loyalty
• Cost efficiency
• Security
• Control
Everything connected – to the cloud
Customer value
+20%
+44%
Källa: Investor’s Business Daily, 2012
2006 2013
Nike connects and builds stronger customer relations
Connectivity enables new relations between users & brands
NOT CONNECTED CONNECTED
Collect product
Data - upgrade
Direct user
feed back
Users sharing
experience
Product as a
service
NO YES
NO YES
NO YES
NO YES
Before, the product was
the end of the consumer
experience. Now it is the
starting point.
“
” Stefan Olander
VP at Nike
From silo to open
From product to service
From perfect to Beta
Daily customer interactions
End-user participation
Can manufacturers become digital winners?
New ways of working New kinds of relations
True loyalty
Collaboration – between
disciplines and with peers
We design and
operate connected
business solutions. Information
Management
Connectivity
Services
Professional
Services
Let’s get smarter together!