Somewhere over the rainbow: digital transformation in the third sector

Jo Wolfe@msjowolfe

What we’ll cover

• Digital transformation as a trend• The case for digital maturity• Stages of maturity• Digital Maturity Matrix – a FREE tool• Tips for maturity, now

Digital change is more essential

than ever before

• Volatile external environment – impact of Brexit• Decreased public trust in charities• Fundraising Preference Service• Digital creates demand and start ups meet it

Digital transformation

Or maturity?

Stages of digital maturity

1. Rejecting (don’t want to engage in digital, limited activity)

2. Experimenting (organic, chaotic activity, willingness but no plan)

3. Organising (centralised under one function, focus on marketing and communications)

4. Evolving (decentralised but with a clear framework, digital enhances all functions, income generation, service delivery)

Digital Maturity Matrix

How to get your FREE matrix

digitalmaturity.co.uk#DigitalMaturityMatrix

0%

20%

40%

60%

80%

100%Technology

Platforms & Devices

Audiences

User Experience

Content

Campaigns

Analytics

Governance

Current State Aspiration

Have the courage to improve

Tips for improving maturity, now

1. Start by proving the value in what you do – measure current state and aspirations.

2. Make cost neutral improvements to show impact.3. Use your success to build relationships with

management. 4. Follow up with a case for gradual investment.5. Ensure you have the right team in place to deliver.6. Continue to focus on results, develop your offer, iterate.

Remember your heart

The unfair advantage of charities

• We are close to beneficiaries and their needs• We have established networks and loyalty• We are passionate about what we do• Working in a lean way comes naturally

Enjoy the journey