ADMIRA DIGITAL NETWORKS

“THE FUTURE OF DIGITAL ADVERTISING @ THE SALES TOUCH POINT”

ADVERTISING & ENGAGING AT THE POINT OF SALE

DIGITAL SIGNAGE SOFTWARE STARTUP

Index

1. About Admira digital networks

2. Our understanding of digital signage

3. Benefits & advantages

4. How does it work

5. Digital exposition systems

6. Competitive advantages

7. Key milestones to Admira digital networks Live!

8. Advantages and references

9. Contact and key clients

About Admira Digital Networks

Admira Digital Networks (Admiradn / ADN) is leading the way in the development of digital

signage technologies. Admiradn has collaborated with many companies in the

implementation of digital signage networks across a variety of sectors that include retail,

financial, transportation, government, and museum expositions. In the retail space,

ADN’s web-enabled software solutions have helped many organizations communicate, retain,

and influence customer’s buying decisions at the point-of-sale by delivering with speed and

flexibility multimedia content directly to any Internet-enabled system.

Admiradn has an extensive experience in the advertising sector and developing

technological solutions. Admiradn is a complete and versatile interactive digital advertising

and exhibition solution at the point of sale. This solution provides numerous advertising

possibilities at the point of sale and offers a creative and effective answer to the current

business (marketing, promotional, sales) needs.

Our mission is to help our clients achieve excellent MARKETING, PROMOTIONAL AND SALES results

Our understanding of digital advertising at the point of sale

Advertising is an effective tool for customer management and developing a lasting relationshipwith ones clients. However digital advertising at the point of sales – Admiradn - goes a stepfurther. It is a innovative solution that takes advantage of the latest technologies. It can usenumerous channels, segment and differentiate contents, and allows personalization. Itsresults can be measured in terms of creating awareness and increased sales at the point ofsales. Admiradn is an innovative advertising software that allows the advertiser to reach newlevels of brand awareness and promotional competencies. It is a fresh approach toproactive customer management at the point of sale.

The Admiradn state of art market approach creates new informational and promotional flowswith the consumers that benefit their decision making capacities and reminds them of theirpreferred brands. For the brand owner, Admiradn is far more effective and attractive thanthe traditional point of sales marketing initiatives. Not to mention, the enormous potentialof its segmentation and last minute functionalities that it offers at the point of sale. Admiradnincorporates an intuitive content management system of production, segmentation anddistribution of promotional and informational multimedia trailers. Our interactive advertisingsolution will reduce corporate costs of below the line activities and above all increase theefficiency of their marketing and promotional strategies.

Admiradn also responds to the increased costs of advertisement and to thefragmentation of the traditional media, it will allow companies to achieve higher impact oftheir marketing and promotional investments. The solution has an enormous potential cross-sector and can be adapted to any point of sale.

Our understanding of digital advertising at the point of sale

About digital signage – figures

With the fragmentation of traditional TV advertising due to a proliferation of alternative

communications mediums, advertisers are looking for the best way to reach potential

customers The digital media and digital signage market is the fasted growing advertising

medium across the world today. It is because it reaches the customer out of home and at the

point of sale enabling advertisers to target their message more accurately and effectively.

In 2005 the market value for digital signage services in the UK and Europe has been

estimated at 420 million euros. These figures are projected to grow by 300% to 1,5 billion

euros by 2010

Media sales in the UK has grown by 40% year on year since 2002 and in 2005 were 45

million euros. They are forecast to grow to at least 260 million euros by 2010

Based on recent surveys there are now over 600,000 screens in Europe being used to

advertise, inform and influence the buying public.

Networks are not only be found in large public areas such as train stations, shopping malls,

major retail stores, metro, but also in convenience stores, post offices, fast food outlets, bars,

hairdressers, pharmacies, garage forecourt shops, betting shops, taxis, trains and buses.

Key benefits

Develop closed advertising circuits with hundred of points of emission of personalized

multimedia advertising contents.

Segment all of the contents based on time frame, geographical, market and qualitative

data; and based on the point of sales objectives.

Develop, integrate, manage and transmit all multimedia contents through user friendly

content management solution (internal or external).

Lowers advertising expenditures at the POS (point of sale) and ensures quality of the

marketing contents and manage the effectiveness of the publicity at the point of sales.

Superior advertising impact at POS (brand awareness / purchase ratio).

Ability to sell time / space to third parties (potential revenue stream).

Portrays high tech modern image of the brand

Potential training tool for POS staff (during downtime)

It promotes products and services during the 24 hours of the day.

It is ideal for promotional actions and increases sales effectiveness.

It provides information to the merchant on the client's preferences.

It reinforces the image of the brand and strengthens customer retention and loyalty

It allows to show an updated and last minute information and on moving targets

It facilitates the communication in several languages.

It reinforces the company’s CRM strategy

The digital advertising circuit and screens system are ideal for the following POS:

The installation of the system is easy and does not require technical expertise. In addition, thedigital exposition systems can be placed in all types of public facing points of sale.

Admiradn advantages at the point of sales

Real estate agencies

Travel agencies

Banks

Retails

Official government offices

Car dealers

Hypermarkets / Supermarkets

Postal offices

Fairs

Hotels

Pharmacies

Public transport

How does Admiradn Suite work

ADMIRA DIGITAL NETWORKS is an unique multimedia advertising software solution that

manages networks of hundred of displays from a central collaborative web solution.

All of the multimedia contents can be segmented according to different business criteria

allowing the circuit owner to personalize, preview, multicast contents, integrate news wire

(xml) and develop a full advertising schedule and programming.

EASY TO USE AND

INTUITIVE DDS WEB SOLUTION

WWW.ADMIRALO.COMMULTI MEDIA ADVERTISING

LIBRARY

MARKETING PLAN.

KEY SALES OBJECTIVES.

MARKET STUDIES.

HUNDREDS OF

INTERACTIVES

SCREENS

ALL TYPES OF SALES POINTS

MOVING PROMOTIONAL TARGETS

Digital exposition systems

DIGITAL CCTV:

Digital CCTV are extremely

useful advertising circuits

that are ideal for

transmitting multimedia

contents at the point of

sale. It is possibly the most

effective real time

advertising solution with

personalization, preview,

multicast, news wire xml

integration and scheduling

options.

DIGITAL KIOSK :

Digital kiosks are self-

contained computing

terminals that provide

access to on-demand

transactions & information.

Interactive kiosks typically

utilize a touch screen for

data entry. These option is

ideal for advertising

transactional solutions

where a customer will

perform a specific business

operation.

INTERACTIVE SCREENS:

Interactive screens are also

self-contained computing

terminals that provide

access to on-demand

transactions, information

and interactions. This

solution offer touch screen

functionalities that are ideal

for onsite selling options

and it allows the

consumers to perform

interactions with the

business offering.

DIGITAL TOTEM :

The digital totem is most

powerful digital exposition

system in terms of brand

notoriety and highest

exposition quality. It is

extremely attractive

exposition solution from a

consumer perspective. The

totem is ideal for

businesses that are looking

for new promotional

techniques at the point of

sale.

New

Screen saver alternative

Admira Digital Networks competitive advantages

Extensive web and digital advertising experience and know how. Unlimited passion for our

value proposition and software product.

Admiradn helps all types of companies optimize their marketing and promotional efforts -

around their customers.

Admiradn helps overcome the challenges and achieve outstanding sales results.

Total commitment to our customer’s success and marketing advantages

Proven experience in the advertising world to contribute a superior vision to make the best

decisions

Possibility of adapting the advertising solution to each client's necessities.

The proven technological option and the best option for integration, emission and

development.

ADMIRADN HAS A FIRM COMMITMENT OF BEING AN EXCELLENT CLIENT

DRIVEN COMPANY DEVELOPING MORE EFFECTIVE PROCESSES AND

TOOLS OF MARKETING AND ADVERTISING AT THE POINT OF SALE.

ADMIRA DIGITAL NETWORKS competitive advantages matrix

Benefits Benefits vs. Competitors

ROI & Savings Prizes 2004/2005

Best global advertising interactive platform.

Unique transmisión and content (multimedia)

management functionalities

Supports all types of digital contents from HD

video, flash, quicktime, images). Only market

solution with complete range.

Easy to use and intuitive advertising content

management system (ACMS).

Strategic and technical project support, and

attractive pricing scheme.

Maximum advertising effectivity: share of

mind / eye catching : > 90%

Significant advertising copy, production and

distribution savings.

100% timing effectiveness at all points of

sales with segmentation and personalization.

Ideal platform for security and learning on

demand.

Proven flexibility, reliability and scalability.

New revenue streams possibilities.

Open development standards and full

integration with all multimedia solutions

(Adobe, Microsoft, Macromedia, Mac, etc).

High Density Video transmission capacities.

Remote system (point of sales systems) and

GPRS / GPS transmission capabilities.

Unique functionalities: programming events,

direct cast & segmentation options.

Personalization, preview, multicast, news

wire xml integration and scheduling options.

MASSACHUSETTS INSTITUTE OF TECHNOLOGY

DESIGN & ADVERTISING COMMUNITY

ROYAL COLLEGE OF LONDON

CREATIC INTERACTIVE INNOVATION PRIZE

INTERACTIVE ADVERTISING SOLUTION

Ten years of solution development.

100 TOP INNOVATIVE TECHNOLGIES

S&MB “TOP MANAGEMENT” CATEGORY

Key milestones to ADMIRA DIGITAL NETWORKS Live!

Presenting Admiradn

1 month 2 month 3 month

Initial meeting

Present demo of Admiradn

Develop business case

Formalize project agreement and

scope

Define and assign team

Analyze client needs

Develop Admiradn installation

guidelines (hardware,

communication, screens)

Personalize Admiradn solution

Develop multimedia contents

Initial POS installations

Software installation

Develop POS pilot

Implement pilot

Adapt suite solution

Extend Admiradn solution to rest

of POS

ADMIRA ds LIVE!

Pro

jec

t

kic

k o

ff

Admiradn Suite

WEB BASED INTUITIVEPERSONILZATION &

USER MANAGEMENT

REAL TIME

INFORMATION

SUPPORTS ALL

FORMATS

VIDEO POSTING

SCREEN SAVER

OPTIONS ww.admiralo.comAUTOMATIC TEMPLATES

User management and work flows

• User management (roles / permissions)• User friendly collaborative environment• Task sharing• Workflows

Video posting

• Video uploading and previsualizations• Automatic templates• RSS feeds• Marketplace options

Content management system

• Intuitive content management system• Tags and marketing search• Supports all formats (flash, HD, avi, mov)

POS & Playlist management system

• Simple process for playlists and circuit management• Timetable and playlist segmentation

Control panel and statistics

• Real time control panel and statistics of all emission points

Admiradn Suite main functionalities

Online management for each exposition circuit or group of devices.

Web upload and distribution of all known multimedia formats.

Video posting functionalities and web workflow for creation of new exposition points.

Full circuit management workflows with different user profiles, roles and permissions.

Supports advertising metatags for each multimedia content.

Peer to peer, collaborative and market place possibilities.

Real-time web access and supervision to each of the exposition points.

Web media library and content management.

Played media statistics stored in a database and reporting functionalities.

Communication across LAN or the Internet.

Supported media: Video: MPEG, AVI, HD, Div-x, QuickTime, Flash. All known codecs andcontinuous updates

Experiences – Public transport

• 1 million visual impacts

• GPS advertising

Experiences – Supermarkets

• More than 40 daily promotions and over 50 weekly playlists

• Excellent track record and boost of sales

• Promotional and loyalty multimedia contents

Experiences – Expositions

• World famous exposition

• Over 6000 m2 of exposition space and > 100 synchronized exposition

systems

Experience – Retail

• Over 150 synchronized screens

• Automatic promotional contents

• Usage: screen saver, screens, video walls, projector

08037 BARCELONA, SPAIN 28028 MADRID, SPAIN

REFERENCES

COLEGIO DE ARQUITECTOSDE CATALUÑA

MUSEO DE LAS

CIENCIAS DE GRANADA

08037 BARCELONA, SPAIN 28028 MADRID, SPAIN

PRESS

08037 BARCELONA, SPAIN 28028 MADRID, SPAIN