Digital Signage & Audience Measurement
Innovative solutions to communicate effectively with your
Tom Presotto October 2011
Time to change
Digital Signage Create and deploy digital
contents in a easy and quick way
Capture customers attention
Personalized and interactive contents
Dynamic contents easy to keep up-to-date Centralized management of the palimpsest
Opportunity to sell advertising slots
On screen menus Bar code readers RFID Bluetooth Audio Speech recognition Wi-Fi
Yesterday: from idea to deployment
~30 days ~40 days ~ 45 days
Today: from idea to deployment
~30 days ~4 days ~ 1 hour !!!!!
Worldwide leader platform for digital signage
Present with software and services since 1987
More than 450 WW partners; customers in more than 100 countries
More than 180.000 Players installed WW
Provides interactive and dynamic tools to easily apply changes to meet the needs of the audiences.
Reduction of printing, logistics and distribution costs of paper contents.
Entire cycle: production, management, control, distribution and playback, within a single platform.
Manage hundreds or thousands of displays via web from any location, using a minimum of human resources.
It begins with a single display, then expand to thousands of points of view!
Digital Signage Market
Low Cost solution
Single pane digital content publishing & distribution
SaaS over public Internet
On displays from 7 to large billboards
White-labeled or Co-branded
What is SignChannel?
Ease of use
No training needed
No professional help
No software to buy/maintain
Recognize Age range
95% - Number of persons
90% - Sex classification
85% - Age range classification
Sex - age
Measure the effectiveness of your
How effective is your communication ?
Average time spent in front of
Attracts men or women ?
Better yellow or green
Which shop window
capture more customers ?
Different days different
Which brand gets more
Compliant with the privacy law
Guarantees complete anonymity
The captured information is not
collected and stored
No video or image are recorded
No multimedia database is created
Digital Signage + Audience Measurement
Increase the effectiveness of your communications with the ability to send the right message to the right audience.
Contents driven by audience.
Thanks for your attention.
For any information: