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Digital Signage & Audience Measurement
Innovative solutions to communicate effectively with your
audience
Tom Presotto – October 2011
Traditional communication
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Time to change
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Digital Signage Create and deploy digital
contents in a easy and quick way
Capture customers’ attention
Personalized and interactive contents
Digital Signage
Dynamic contents easy to keep up-to-date Centralized management of the palimpsest
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Opportunity to sell advertising slots
Digital Signage
Interactive communications
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On screen menus Bar code readers RFID Bluetooth Audio Speech recognition Wi-Fi
Yesterday: from idea to deployment
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Production
Creativity
~30 days ~40 days ~ 45 days
Distribution
Today: from idea to deployment
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Production
Creativity
~30 days ~4 days ~ 1 hour !!!!!
Distribution
Scala
Worldwide leader platform for digital signage
Present with software and services since 1987
More than 450 WW partners; customers in more than 100 countries
More than 180.000 Players installed WW
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The platform
Why Scala
• Provides interactive and dynamic tools to easily apply changes to meet the needs of the audiences.
Dynamicity
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Why Scala
• Reduction of printing, logistics and distribution costs of paper contents.
Economy
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Why Scala
• Entire cycle: production, management, control, distribution and playback, within a single platform.
Completeness
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Why Scala
• Manage hundreds or thousands of displays via web from any location, using a minimum of human resources.
Centralized
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Why Scala
• It begins with a single display, then expand to thousands of points of view!
Scalability
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$ Cost
Digital Signage Market
High
Complexity
Current Offerings
Low
High
Low
Low Cost solution
• Single pane digital content
publishing & distribution
• SaaS over public Internet
• On displays from 7” to large billboards
• Self-service capability
• White-labeled or Co-branded
What is SignChannel?
• Ease of use
• Fast deployment
• No training needed
• No professional help
• No software to buy/maintain
• Various Templates
• Low Cost
Features
Audience Measurement
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Audience Measurement
Recognize Age range
Sex
Attention time
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Biometric Sensors
95% - Number of persons
90% - Sex classification
85% - Age range classification
Biometric Sensors
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Visitors
Timings
Sex - age
Measure the effectiveness of your
marketing
Measuring effectiveness
How effective is your communication ?
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Average time spent in front of
the shelf
Attracts men or women ?
Better yellow or green
background ?
Which shop window
capture more customers ?
Different days different
attention ?
Which brand gets more
customers ?
Compliant with the privacy law
Guarantees complete anonymity
The captured information is not
collected and stored
No video or image are recorded
No multimedia database is created
Digital Signage + Audience Measurement
Increase the effectiveness of your communications with the ability to send the right message to the right audience.
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PROM
PROactive Marketing
Contents driven by audience.
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The END
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Thanks for your attention.
For any information:
