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Rochester IIA & ISACA IT Audit SeminarDecember 10, 2015Ben Woelk, CISSP
ISO Program ManagerRochester Institute of Technology
Copyright © 2015 Rochester Institute of Technology
Presentation Overview• Background• Communications Plan Basics• RIT Implementation• Success?• Discussion
Copyright © 2014 Rochester Institute of Technology
BACKGROUND
Copyright © 2015 Rochester Institute of Technology
My Background• Corporate• Higher Education
– ISO Office– Adjunct
• Techcomm• Computing Security
Copyright © 2014 Rochester Institute of Technology
Rochester Institute of Technology
• RIT Environment– 18,500 students– 3,500 faculty and
staff– International
Locations– ~40,000+ systems on
the network at any given time
– Very skilled IT security students
Copyright © 2014 Rochester Institute of Technology
RIT Information Security • RIT ISO
– 3 full time• Information Security
Officer• Program Manager• Sr. Forensics Investigator
– 1-4 student employees• Mix of coop and part-time
• Risk Management, not Information Technology
Copyright © 2014 Rochester Institute of Technology
COMMUNICATIONS PLAN BASICS
Copyright © 2015 Rochester Institute of Technology
Communications Plan• Benefits
– Systematic approach– Repeatable– Set and achieve goals– Be proactive– Be strategy driven, not event driven– Strategic plan drives marketing/communications
plan
Copyright © 2015 Rochester Institute of Technology
TechComm 101• “We explain things” (R. J. Lippincott,
Intercom)• Characteristics
– Interactive and adaptable– Reader centered
• Personas– Contextualized– Concise– Visual– Cross cultural
Copyright © 2014 Rochester Institute of Technology
RIT IMPLEMENTATION
Copyright © 2015 Rochester Institute of Technology
Digital Self Defense Goals• Inform the entire population about threats.• Educate new members of the RIT community
on Information Security topics.• Maintain current information outputs and
engagement on Information Security topics.• Create new avenues for communication to
expand awareness of Information Security office.
• Inform community of new Infosec initiatives
Copyright © 2015 Rochester Institute of Technology
Challenges• Multiple audiences• Messaging overload• 30% annual turnover• What, me worry?• Dry/technical subject
Copyright © 2015 Rochester Institute of Technology
Security Awareness Plan• Components
– Audience analysis– Key messages– Communications channels– Calendar of promotions– Develop relationships
Copyright © 2015 Rochester Institute of Technology
Target Audiences
Copyright © 2015 Rochester Institute of Technology
Strategies• Consistent outreach• Creative/fun deliverables • New communication channels• “What’s in it for me?” fulfillment
– Emphasizing home use– Easy-to-implement best practices– Consequences of non-compliance– Interactive elements
Copyright © 2015 Rochester Institute of Technology
Key Message• Short and Simple
Copyright © 2015 Rochester Institute of Technology
Calendar of Promotions
Copyright © 2015 Rochester Institute of Technology
Monthly TopicsMonth Topic
June, July, August Pre-Semester, Start of Semester
September New Students, New Semester, New Threats
October Cyber Security Awareness Month
November No Click November
December Scams and Hoaxes
January Data Privacy Month
February Ph(F)ebruary Phish
March Mobile Device Madness
April Spring Cleaning
May Graduating to Good Passwords
Copyright © 2015 Rochester Institute of Technology
Pre-Semester/Start of Semester
Copyright © 2015 Rochester Institute of Technology
Communications Channels• What’s the best vehicle?
Copyright © 2015 Rochester Institute of Technology
Develop Relationships
Copyright © 2015 Rochester Institute of Technology
RIT Infosec Website
Copyright © 2015 Rochester Institute of Technology
RIT Social Media
Copyright © 2015 Rochester Institute of Technology
Posters
Copyright © 2015 Rochester Institute of Technology
Go Phish
https://www.pinterest.com/ritinfosec/playing-cards-by-rit-information-security/
Copyright © 2014 Rochester Institute of Technology
Alerts and Advisories• Message Center
Portal/email• Ad hoc• ~20 per academic
year
Copyright © 2014 Rochester Institute of Technology
Move-in
Copyright © 2015 Rochester Institute of Technology
New Student Orientation
Copyright © 2015 Rochester Institute of Technology
Lightning Talks• Six minute presentations• Slides move every 18 seconds• Topics
– Online reputation management– Illegal file sharing– Safe use of social media– Securing mobile devices
Copyright © 2015 Rochester Institute of Technology
DSD Lightning Talk
• https://www.youtube.com/watch?v=-Yo8TV-ZLbE
Copyright © 2015 Rochester Institute of Technology
New vehicles this fall• Bus posters• Employee Benefits Fair• RIT Information Security
Field Guide to Identifying Phishing and Scams
Copyright © 2015 Rochester Institute of Technology
DSD 101 classes• Tips, Tricks, and Best Practices for staying
safe online– Monthly– Departmental presentations
Copyright © 2015 Rochester Institute of Technology
RIT Digital Self Defense Team• Launched 11/11/15
– Using internal survey tool to collect metrics and recruit team members
– 535 survey participants; 206 joined DSD Team
Copyright © 2015 Rochester Institute of Technology
In Development• Phishing exercises
Copyright © 2014 Rochester Institute of Technology
SUCCESS?
Copyright © 2015 Rochester Institute of Technology
Evaluation Tools• Internal survey tool
– Fall baseline (open now)– Spring progress
Copyright © 2015 Rochester Institute of Technology
Social Media Evaluation
Copyright © 2015 Rochester Institute of Technology
External Evaluations• Use with care• Kred (2013)
– Influence (trust)– Outreach (propensity to share)
• Klout (2009)– Perceived social influence
Copyright © 2015 Rochester Institute of Technology
Evaluate and Make Mid-Course Corrections
• You will make mistakes• Don’t be afraid to make a change• Did it make a difference?
• Ways to evaluate– Surveys– Analytics
From austinevan
Copyright © 2015 Rochester Institute of Technology
Key Success Factors• What’s in it for them?• Relevant at home as well as at work• Reach them where they are
Copyright © 2015 Rochester Institute of Technology
Resources• EDUCAUSE
– Cybersecurity Awareness Resource Library– Security Awareness Quick Start and Advanced
Guides• W. K. Kellogg Foundation
Template for Strategic Communications Plan• Richard Johnson-Sheehan Technical
Communication Today• Society for Technical Communication
Copyright © 2015 Rochester Institute of Technology
Contact MeBen [email protected]; [email protected] [email protected]/in/benwoelk/
Copyright © 2014 Rochester Institute of Technology
DISCUSSION